Triscuit Crackers, made from Michigan-grown wheat, is showing their state
pride and supporting the local farmers that nourish them
EAST
HANOVER, N.J., Oct. 17,
2023 /PRNewswire/ -- A delicious unapologetically
wholesome snack for an unapologetically wholesome state. Triscuit
Crackers are the feel-good staple that has been in Michiganders'
(and Americans') pantries for over a century. In fact, 81% of
Michiganders say they crave a snack that's crunchy or salty (just
like Triscuit Crackers!). And one out of every three believes no
cheeseboard is complete without Triscuit Crackers.*
So, what does Michigan have to
do with Triscuit Crackers? Triscuit Crackers are made of white
winter wheat that's 100% harvested by farmers in Michigan. That's just one of the many reasons
why Triscuit Crackers is vying for the title of "The Unofficial
State Snack of Michigan" with an
online petition. Michiganders and Triscuit Crackers fans across the
country are encouraged to show their support and sign the petition
that launches today.
But it's more than just fun and deliciousness. The petition
raises awareness of Triscuit Brand's longstanding partnership with
the Co-Op Elevator farming collective of over 1,000 of Michigan's generational family farmers. For
more than 15 years, Triscuit Brand has built deep relationships
with those farmers through annual meetings, spotlighting farmers in
the brand's work and giving back to the communities.
"Triscuit Crackers are unapologetically wholesome and
unapologetically made with Michigan-grown wheat," said Gabi Stone, Senior Associate Brand Manager at
Mondelez International. "This petition is a great chance for us to
amplify our Michigan ties and at
the same time, to support the farmers we've spent decades building
partnerships with. It's just one more way of strengthening those
relationships."
Triscuit Brand is going all-in on nourishing the Michigan farmers, whose work nourishes us all.
Triscuit Brand's support enables these farmer-innovators to improve
crop growing methods and incorporate regenerative farming
practices, which can encourage better soil health and crop
yield.
Now, the brand is introducing a new way to nourish the
Michigan farming community through
a $100,000 donation to Michigan State University's agricultural program,
which educates America's future farmers. Michigan State University will use the donation to
enhance its students' experience through:
- Twenty-five (25) scholarships targeted to students from the
Thumb Region of Michigan who apply
and are majoring in Agribusiness Management and Food Industry
Management.
- A study tour that students can apply for where they will meet
with key stakeholders at Mondelez International and Triscuit
Brand, following the supply chain from farmer to farm, visiting
facilities, from suppliers and producers to distribution and retail
partners.
Additionally, fans and followers can check out an exclusive
video on how Triscuit Crackers are made, from seed to shelf, by
heading to @Triscuit on Instagram and YouTube. The video takes
viewers from the vast wheat fields, tended by hardworking local
Michigan farmers, to Triscuit
Crackers' bakeries where skillful bakers bring everything
together.
The cherry on top? Triscuit Crackers is celebrating its
connection to Michigan even more
with a flavor inspired by another iconic Michigan staple – Homestyle Cherry Pie – with
the announcement of limited-time-only Triscuit Homestyle Cherry Pie
Crackers**.
Find out more about the exclusive crackers by checking out
@Triscuit and our brand partners on Instagram.
*Weber Shandwick and Triscuit Crackers commissioned Atomik
Research to conduct an online survey of 1,004 Michigan residents. For the state
representative sample of 1,004 adult Michiganders, researchers
implemented quotas to achieve similar representation according to
the U.S. census' most recent age group data regarding all adults
residing in Michigan. The margin
of error for each of the three individual samples is +/-3
percentage points with a confidence level of 95 percent. Fieldwork
took place between August 22 and August 25,
2023.
Atomik Research is a creative market research agency.
** Triscuit Homestyle Cherry Pie crackers will not be
available for sale and are artificially flavored.
About Triscuit Crackers
For over 100 years, Triscuit Original Crackers have started with
100% whole grain wheat, oil and salt. Triscuit is committed to
crafting delicious crackers that align with consumer preferences.
The entire portfolio of Triscuit Crackers is Non-GMO Project
Verified, and the "Non-GMO Project Verified" butterfly logo is
clearly labeled on all packaging. Visit triscuit.com for more
information.
About Mondelēz International
Mondelez International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2020 net
revenues of approximately $27 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and
Toblerone chocolate; Sour Patch Kids candy and Trident gum.
Mondelez International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
Contact
Nikki
Bracci
nbracci@webershandwick.com
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SOURCE Mondelez International