In honor of the brand's 40th
anniversary, fans can win a $3,000
cash prize and may have their recipe featured on the Lit'l
Smokies Lit'l Cocktail Lounge menu in America's biggest
city
SPRINGDALE, Ark., Oct. 20,
2023 /PRNewswire/ -- In celebration of its 40th
anniversary, Hillshire Farm Lit'l Smokies Brand has
teamed up with celebrity chef Kelsey
Barnard Clark to kick off a recipe contest* challenging
consumers to share their unique and innovative dishes featuring
Lit'l Smokies cocktail links. Three winning contestants will
each receive $3,000 and may have
their recipe featured on the menu at the upcoming Lit'l
Smokies Lit'l Cocktail Lounge in New York City.
Now through Oct. 29, contestants
can post a photo of their dish featuring Lit'l Smokies
cocktail links on Instagram, use #LitlCocktailLounge and
#HillshireFarmContest and include the recipe in the photo caption
for a chance to win. Hillshire Farm Brand representatives
will evaluate recipes based on creativity, presentation, perceived
taste appeal and how prominently the Lit'l Smokies cocktail
links are featured. Three winners will be selected.
"Growing up, Lit'l Smokies cocktail links were always a
staple at holiday parties or celebrations, but they're typically
prepared in the same few ways," said Clark. "This contest
challenges home chefs to unleash the versatility of Lit'l
Smokies cocktail links. I can't wait to experience the many
delicious ways to enjoy this classic family favorite."
Lit'l Smokies Lit'l Cocktail Lounge
Measuring a mere 60 square feet and featuring cocktail links
instead of cocktail drinks, the Lit'l Smokies Lit'l Cocktail
Lounge is the lit'lest lounge in America's largest city and
features just one lit'l table. To honor the 40th anniversary of
Lit'l Smokies cocktail links, 40 reservations will be
available during the pop-up's two-day opening at 221 W. 29th Street
in New York City on Nov. 7 and Nov. 8.
"As Hillshire Farm Lit'l Smokies Brand rings in
its 40th anniversary, it's been fun to look back and see the many
ways these little cocktail links have ignited parties over the
years," said Matt Conran, senior
brand manager, Hillshire Farm Brand. "We can't wait to see
how the next generation uses this party favorite and which recipes
earn their place on the Lit'l Smokies Lit'l Cocktail Lounge
menu."
Reserve your seat at the lit'l table here.
*NO PURCHASE NECESSARY. Open to residents of the 50 United
States and the District of
Columbia (excluding Arizona, Connecticut, Maryland and North
Dakota) who are 18 years of age or older at the time of
entry and the legal age of majority. Contest begins at 9:00 a.m. Eastern Daylight Time on Oct. 20, 2023 and ends at 11:59 p.m. Eastern Daylight Time on Oct. 29, 2023. For full terms and conditions,
visit: https://www.hillshirefarm.com/official-rules/
About Hillshire Farm®
Brand
Hillshire Farm Brand has been providing
quality meat products since 1934. Our products are versatile, easy
to use and are available in convenient packaging in a variety of
cuts, sizes and flavors. The Hillshire Farm Brand portfolio
includes Hillshire Farm lunch meat, Smoked Sausage, Fresh
Sausage, Lit'l Smokies® Cocktail Links and kids poppable snack
packs from Hillshire Farm Snacked! brand. For more information on
these products and the Hillshire Farm brand, visit
www.hillshirefarm.com.
About Tyson Foods, Inc.
Tyson Foods, Inc.
(NYSE: TSN) is one of the world's largest food companies and a
recognized leader in protein. Founded in 1935 by John W. Tyson and grown under four generations
of family leadership, the Company has a broad portfolio of products
and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®,
Wright®, Aidells®, ibp® and State Fair®. Tyson Foods innovates
continually to make protein more sustainable and affordable to meet
customers' needs worldwide and raise the world's expectations for
how much good food can do. Headquartered in Springdale, Arkansas, the Company had
approximately 142,000 team members on October 1, 2022. Through its Core Values, Tyson
Foods strives to operate with integrity, create value for its
shareholders, customers, communities and team members and serve as
a steward of the animals, land and environment entrusted to it.
Visit www.tysonfoods.com.
About Chef Kelsey Barnard Clark
Kelsey Barnard Clark is a born and raised Gulf Southerner from
Dothan, Alabama. She has developed
an impressive resume including being the fifth woman and first
southerner to win the title of Bravo's "Top Chef" and was also
voted fan favorite following her season 16 win.
Kelsey got her start in the food industry working for a high-end
caterer and catered her first solo wedding at age 15. After
graduating from the Culinary Institute of
America, she worked savory & pastry in several
Michelin-star restaurants in New York
City, including Café Boulud under Gavin Kaysen, and Dovetail under John Fraser. Her signature southern-French
cuisine is inspired by family recipes and classic French
techniques. In 2012 Kelsey moved back home to open her catering
company, Kelsey Barnard Catering. Today, she runs her catering
company and restaurant, KBC, in historic downtown Dothan while also teaching virtual classes,
taking her chef talents on the road, and appearing and cooking at
events as often as possible. In August
2021, her debut cookbook "Southern Grit" hit shelves. Kelsey
shares her passion for cooking, teaching, and hospitality on her
instagram @kelseybarnardclark.
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SOURCE Hillshire Farm Brand