NEW
YORK, Oct. 27, 2023 /PRNewswire/ -- The world of
wine in Israel, perhaps the oldest
wine-producing region in the world, has always represented a sense
of peace and goodwill but has become collateral damage of the
horrible atrocities that occurred on October
7th.
To raise awareness and in support of Israel and Israeli wineries, the Israeli Wine
Producers Association
(IWPA), a trade organization promoting Israeli wineries
through wine education
and events, is asking consumers to "Sip For
Solidarity."
The massacre has
had an immediate, concrete impact, particularly
on picking, sorting and winemaking teams. Harvest
had begun shortly before the attacks, which meant that the sorting,
crushing and fermentation processes, were, in many cases, done
under the constant threat of attack and bombardment. For many
wineries, production teams have been hollowed out as the young men
and women who normally would be shepherding the crucial winemaking
process have called up to help defend the nation.
"Winemaking has its own schedule, unlike other industries where
you can pause production or run with limited staff. Grapes grow and
ripen when they do; the winemaking process is very hands-on.
Without staff, many wineries face an impending
crisis." said Joshua
Greenstein, the Vice President of the IWPA.
"Additionally, wine is usually something enjoyed when you go out to
eat or to a party, and people in Israel aren't feeling particularly celebratory
these days. It's catastrophic not just for this years' sales, but
for the vintages harvesting now that won't
be ready for sale for
years to come."
Asked what people can do to help, Mr. Greenstein said, "Buy a bottle of Israeli wine.
Not only will the purchase help the
wineries, but we're donating 10% of every
case shipped from November 1, 2023
- December 31, 2023 to Israeli relief efforts.
With the wine consuming public's support,
these challenges are surmountable, and
wineries will still craft wines that accurately
and deliciously reflect the character of the vintage and of
Israel, just as they always
have."
#DrinkIsrael
For press inquiries, please contact Joshua
Greenstein, Vice President, IWPA- Joshua@iwpa.com
About the IWPA
Israel has been able to blend
their ancient history with the most modern technology to produce
some of the finest wines available and become one of the
fastest-growing
winemaking regions in the world. The Israeli Wine
Producers Association (IWPA) represents Israeli wines with a
unified voice. To communicate, educate, market,
and expose US customers and consumers to Israel as a world-class wine region. The IWPA represents 30+ Israeli
wineries ranging from boutique to the largest producer. Follow
@IsraeliWine for the latest from the IWPA.
Contact:
Joshua Greenstein, Vice President, IWPA- Joshua@iwpa.com
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content:https://www.prnewswire.com/news-releases/sip-for-solidarity-to-support-israeli-wineries-and-raise-money-for-israeli-relief-efforts-301969526.html
SOURCE Royal Wine; IWPA