The OREO brand creates a "Holiday OREO
Allowance" (HOA) to spread holiday cheer earlier than ever
EAST
HANOVER, N.J., Nov. 1, 2023
/PRNewswire/ -- America's favorite cookie, OREO cookies, is
embracing the holiday season early and encouraging fans to join in
their mission to deck the halls (inside and out!) starting
November 1st. While holiday
decorating typically doesn't start until after Thanksgiving, this
year, the OREO brand is asking fans 'why wait?' The seriousness of
some community guidelines, stuffy pop culture 'norms' or outdated
traditions can take the playfulness out of decorating for the
holidays – but the OREO brand is encouraging festive fans to kick
off the season in style as early as they'd like – and rewarding
some of those who get into the holiday spirit early!
The most playful HOA on the block – the Holiday OREO Allowance –
will award $100,000 in prizes amongst
100 lucky fans who share photos of their seasonal decorations up
well before Thanksgiving. The brand recommends winners use the
prize or "allowance" to continue spreading holiday cheer and
creating neighborly connections throughout their communities all
season long.
"The OREO brand is always looking to help our fans and their
families create playful connections, and there's no season that
brings people together more than the holidays – so why restrict the
merriment by waiting until after Thanksgiving to decorate?" said
Vishnu Nair, Senior Brand Manager at the OREO brand. "With the
Holiday OREO Allowance, we are calling on our most festive fans to
join us in bringing the magic of the season to life extra early
this year."
For a chance to win a $1,000
"allowance," fans must follow @OREO and share a photo of their
current holiday decorations on either Instagram or Twitter/X
between Wednesday, November 1st and
Friday, November 17th, using the
campaign hashtags #HolidayOREOAllowance and #OREOSweepstakes in the
caption of their post. Winners will be chosen at random to receive
an HOA (Holiday OREO Allowance) "Welcome Kit", including the
$1,000 "allowance", OREO cookies to
share with family and friends and a yard sign to proudly show
they're a member of the OREO HOA.
No Purchase Necessary. Open to residents of the 50 U.S./D.C. and
PR 18 yrs+. See Official Rules for entry periods, number of prizes
available per entry period, prize description and odds. Head to
OREO.com/OreoHolidayHOA for the Official Rules and to learn
more about the program, and follow @OREO on Instagram and
X/Twitter.
About OREO®
Cookie
OREO® is America's favorite
cookie, available in more than 100 countries around the globe. Over
60 billion OREO® cookies are sold each year
with more than 20 billion of those cookies sold in the U.S.
annually. An estimated 500 billion
OREO® cookies have been sold since the first
OREO® biscuit was developed in 1912. For
more information, follow OREO® on
Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial
or on Instagram @OREO.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2020 net revenues of approximately
$27 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
OREO®, belVita and LU biscuits; Cadbury Dairy Milk, Milka
and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter/X at
www.twitter.com/MDLZ.
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelēz International