To help brighten the holiday season, the brand
kicks off its Officially Sponsored Host campaign with actor
Josh Peck at the helm
SPRINGDALE, Ark., Nov. 16,
2023 /PRNewswire/ -- With the holiday spirit in the
air, many Americans feel a familiar mix of emotions when it comes
to hosting duties. In fact, 75% of Americans think getting help
with hosting a holiday party at home would be a huge relief, per
new research from Jimmy Dean brand.1 To help add
much-needed lightheartedness and support, the brand has enlisted
actor, comedian, dad and podcaster Josh
Peck as its Chief Hosting Officer (C.H.O.).
Through the first-ever Officially Sponsored Host program,
Jimmy Dean brand and Josh
Peck will sponsor the parties of ten lucky winners and
provide them with all the hosting essentials to bring less pressure
and more joy to the memory-making season. Packs include everything
from recipes to complete sets of dinnerware and décor to take the
guesswork out of entertaining. In his appointed role, Peck will
also share his expert entertaining counsel – from his go-to
prep-ahead recipes featuring Jimmy Dean Fresh Roll
Sausage to his amusing take on the kids' table – all designed
to help hosts everywhere reach C.H.O. status.
"I know the holiday hosting scramble all too well," said Peck.
"Between two kids and our busy schedules, my wife and I have gotten
entertaining down to a science – it comes down to good food, a
festive ambience and surrounding yourself with people you love.
That's why I'm thrilled to team up with Jimmy Dean brand to
help people navigate hosting duties with ease this year."
"The Jimmy Dean brand embodies optimism and has always had a
special place on the holiday table," said Ryan Christofferson, brand director at Jimmy
Dean brand. "We couldn't think of a better Chief Hosting
Officer than Josh Peck. He perfectly
melds our uplifting tone with his wit and charm, which is just
what's needed for a program designed to bring more joy – and less
stress – this holiday season."
Jimmy Dean Brand's Officially
Sponsored Host Sweepstakes*
Now through Dec. 6, 2023, consumers can visit
JimmyDeanHosts.com to enter for a chance to win one of ten (10)
prize packages that include all the ingredients for a sizzling
holiday party. In addition to party kits filled with custom
collectibles curated by Josh Peck
and the brand, winners will receive $1,000 to spice up the party however they choose
– whether it's a DJ, an ice sculpture, a cleaning crew or something
else entirely.
Survey Results Reveal Biggest Holiday Hosting
Stressors
To uncover Americans' true feelings around holiday
hosting, Jimmy Dean brand conducted a nationwide CARAVAN
survey among 1,011 U.S. adults. Survey results indicated that:
- Over half (55%) of American holiday celebrators have a hiding
spot for when they get overwhelmed during the holidays and need
some quiet.
- Gen Z (71%) and millennial celebrators (64%) are more
likely to have a hiding spot than older generations.
- 66% report that the kitchen can be the most stressful room to
be in during the holidays.
- Gen Z and millennial generations reported feeling the most
stress in the kitchen (83% and 79% respectively) compared to older
generations (55% Gen X and 54% boomer).
- 68% of Americans identified food-related tasks, like menu
planning, as the worst or most stressful part of hosting.
- More than 50% reported that at least one family member has a
holiday-related meltdown each year.
For an assortment of holiday recipe inspiration,
visit www.jimmydean.com and follow @JimmyDean
on Twitter, Facebook and Instagram.
*NO PURCHASE NECESSARY. Purchase does not increase your chance
of winning. Open to legal residents of 48 contiguous U.S. &
D.C., legal age of majority in their state at time of entry. The
Jimmy Dean Brand Officially Sponsored Host Sweepstakes starts
9:00AM ET on Nov. 16, 2023, and ends at 11:59PM ET on Dec. 6,
2023. For rules, visit JimmyDeanHosts.com.
About Jimmy Dean® Brand
The Jimmy
Dean brand is America's favorite breakfast sausage
brand1. For over 50 years, Jimmy Dean has ensured
quality in every plate, providing warm, satisfying breakfast
options the whole family can enjoy. Jimmy Dean Fresh Roll
Sausage, Links & Patties, Fully Cooked Sausage Links, Crumbles,
Skillets, Breakfast Bowls, Breakfast Sandwiches, Bacon, Stuffed
Hash Browns, Plant-Based Patty Sandwiches, Pancakes & Sausage
on a Stick, Jimmy Dean Simple Scrambles®
breakfast cups and Jimmy Dean Delights® breakfast
products boast full flavors and top-quality ingredients guaranteed
to make any meal the best. For more information on the Jimmy
Dean brand, including product offerings and delicious recipe
ideas, visit www.jimmydean.com.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN) is one of the world's largest
food companies and a recognized leader in protein. Founded in 1935
by John W. Tyson and grown under four generations of
family leadership, the Company has a broad portfolio of products
and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®,
Wright®, Aidells®, ibp® and State Fair®. Tyson Foods innovates
continually to make protein more sustainable and affordable to meet
customers' needs worldwide and raise the world's expectations for
how much good food can do. Headquartered in Springdale,
Arkansas, the Company had
approximately 142,000 team members on October 1, 2022. Through
its Core Values, Tyson Foods strives to operate with integrity,
create value for its shareholders, customers, communities and team
members and serve as a steward of the animals, land and environment
entrusted to it. Visit www.tysonfoods.com.
Survey Methodology1
This
CARAVAN survey was conducted by Big Village among a
sample of 1,011 adults 18 years of age and older, weighted by age,
sex, geographic region, race and education to ensure reliable and
accurate representation of the total U.S. population, 18 years of
age and older. The online omnibus study is conducted three times a
week among a demographically representative U.S. sample of 1,000
adults 18 years of age and older. This survey was
live on October 11-13, 2023.
CONTACT:
Samantha Harber
samantha.harber@ogilvy.com
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SOURCE Jimmy Dean Brand