Sonobi utilizes Experian identity graph to
boost mobile reach by 25%, increasing impression value by
20%
WINTER
PARK, Fla., Jan. 5, 2024
/PRNewswire/ -- Sonobi, an independent, consumer-focused technology
company providing a fair and equitable media marketplace, is
collaborating with Experian, the world's leading global information
services company. By collaborating with Experian and combining our
unique areas of expertise, Sonobi has successfully increased
programmatic addressability across the mobile web landscape,
growing our reach by 25% while providing a substantial 20% increase
in delivered impression value, aiding our ability to connect
impactful campaigns to their desired audiences while maximizing
value for our publishers.
With the looming deadline of Google's cookie deprecation,
advertisers must prepare for a new era in digital advertising, and
increased addressability solutions will be essential. Experian's
identity graph leads the industry by providing addressable
solutions that adapt to the future of digital identity, with over
2.75 billion IDs and an average of more than 22 digital IDs per
household.
"Collaborating with Experian and integrating their identity
graph is crucial progress towards a post-cookie era, where targeted
and effective advertising can thrive while protecting user privacy.
This collaboration enhances our programmatic addressability and
demonstrates our commitment to delivering better, more respectful
advertising experiences," said Justin
Kennedy, COO of Sonobi. "By leveraging Experian's innovative
technology, we are proud to contribute to a fair and equitable
media marketplace that benefits both our clients and the industry
as a whole."
The integration between Experian and Sonobi marks a new era in
digital advertising, one where the potential for effective and
privacy-compliant solutions is greater than ever. Advertisers can
maintain targeted and relevant campaigns by eliminating the need
for third-party cookies while enhancing the user experience and
adhering to evolving privacy standards. This collaboration
represents a significant step towards a more ethical and efficient
advertising landscape.
"It is noteworthy to observe the progress of Sonobi as they
explore new possibilities using our identity graph," said
Chris Feo, SVP of Sales and
Partnerships at Experian. "Their success highlights the
effectiveness of strategic collaboration in addressing the needs of
advertisers in a post-cookie era, with an emphasis on user privacy.
We are supportive of Sonobi's efforts to enhance the open internet
and the landscape of programmatic advertising."
About Sonobi
Sonobi is an independent,
consumer-focused technology company that provides a fair and
equitable media marketplace to connect advertisers directly with
individuals. Sonobi's JetStream technology is transforming the
business of traditional impression-based advertising to
individual-based advertising. By unifying comScore's top 250
premium media properties and Fortune 500 advertisers, Sonobi's
JetStream platform enables publishers and marketers to directly
collaborate in order to create and deliver superior addressable
communication plans for the people who matter most — consumers. At
the forefront of advertising innovation, Sonobi delivers
comprehensive CTV and OTT solutions, tailored to meet the demands
of modern businesses ensuring superior outcomes for advertisers
navigating the evolving digital landscape.
For more information about Sonobi, please visit:
https://www.sonobi.com/
About Experian
Experian is the world's leading global
information services company. During life's big moments – from
buying a home or a car, to sending a child to college, to growing a
business by connecting with new customers – we empower consumers
and our clients to manage their data with confidence. We help
individuals take financial control and access financial services,
businesses make smarter decisions and thrive, lenders lend more
responsibly, and organizations prevent identity fraud and crime.
We have 22,000 people operating across 32 countries, and every
day, we're investing in new technologies, talented people, and
innovation to help all our clients maximize every opportunity.
With corporate headquarters in Dublin,
Ireland, we are listed on the London Stock Exchange (EXPN)
and are a constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global
content hub at our global news blog for the latest news and
insights from the Group.
CONTACT INFORMATION:
Sonobi
Edoardo Morera 484-894-6798
marketing@sonobi.com
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SOURCE Sonobi