Collaboration includes opportunity to
affiliate over 100 full service Delonix hotels with Marriott's
Tribute Portfolio
SHANGHAI, Jan. 23,
2024 /PRNewswire/ -- Marriott International and
Delonix Group, one of the leading China-based hospitality companies, today
announced a long-term cooperation agreement under which the two
companies will work together to grow Marriott's Tribute Portfolio
brand in mainland China. The Delonix portfolio currently
includes ten hotel brands with over 1,400 hotels open or in the
development pipeline. The parties anticipate that at least 100
properties could become part of the Tribute Portfolio over the
coming years.
Through this collaboration, Marriott International will
franchise its Tribute Portfolio brand in connection with selected
Grand New Century and other premium brand hotels managed by Delonix
Group. The hotels are expected to be available for booking through
both companies' direct booking channels and to participate in the
parties' respective loyalty programs.
"Our collaboration with Marriott International demonstrates our
confidence in the premium hotel market in China," commented Alex Zheng, Executive Chairman of Delonix
Group. "Leveraging the strength of Marriott
International's Tribute Portfolio brand, competitive affiliation
cost structure, and robust loyalty program in China and globally, as well as Delonix Group's
fast-growing Betterwood membership program, we are committed to
offer additional value to hotel owners and elevated travel
experiences for Chinese travelers. The agreement represents an
unprecedented opportunity to drive the long-term growth of Delonix
premium brands and Tribute Portfolio in China."
"We are excited about what we can achieve together to best serve
the needs of Chinese travelers. Delonix Group is known for its rich
experience in developing and operating hotel assets in the local
market. This collaboration enables us to leverage the power of the
Tribute Portfolio brand, as well as Marriott's best in class
loyalty program and strong distribution systems, to further enhance
guest experiences, and continue our robust growth across
China." Yibing Mao, President, Greater China, Marriott International.
"With more sophisticated Chinese travelers prioritizing
authentic destination experiences, we are very excited about this
opportunity to bring collection brands like Tribute Portfolio to
customers who are looking for distinct, quality lifestyle
experiences that resonate with each destination," said
Gavin Yu, Chief Development
Officer, Greater China, Marriott
International.
Delonix Group's hotel portfolio has expanded to 10 core brands
with over 1,400 hotels open or in the development pipeline. Its
business also encompasses restaurants and entertainment. Grand New
Century, established in 2005, is Delonix Group's Chinese-chic,
premium hotel brand with an open and pipeline portfolio of 180
properties and over 50,000 rooms in China.
Tribute Portfolio is a growing global family of over 100
character-filled, independent hotels across nearly 30 countries and
territories drawn together by a passion for captivating design and
a drive to create vibrant social scenes for guests and locals
alike.
Note on forward‐looking statements:
All
statements in this press release are made as of January 23,
2024. Neither Marriott International nor Delonix
Group undertakes any obligation to publicly update or revise
these statements, whether as a result of new information, future
events or otherwise. This press release contains "forward‐looking
statements" within the meaning of United
States federal securities laws, including statements related
to future rooms growth; the impact of new brand arrangements;
Marriott's development outlook; the availability of the parties'
distribution systems and loyalty programs; and similar statements
concerning possible or anticipated future events and expectations
that are not historical facts. Marriott cautions you that these
statements are not guarantees of future performance and are subject
to numerous evolving risks and uncertainties that Marriott may not
be able to accurately predict or assess, including the risk factors
that Marriott describes in its U.S. Securities and Exchange
Commission filings, including its most recent Annual Report on
Form 10‐K and Quarterly Reports on Form 10-Q. Any of these factors
could cause actual results to differ materially from the
expectations Marriott expresses or implies in this press
release.
About Delonix Group
Delonix Group is a global
hospitality and experiential consumer group, with a primary focus
on offline consumer sectors such as hotels, restaurants, and
offline entertainment. Delonix's investment portfolio
includes the hotel group New Century Hotels and Resorts, as
well as the innovative company "Betterwood Lifestyle
Lab". Betterwood is a membership system launched
by Delonix, committed to reshaping the landscape of
experiential consumption. Adhering to an innovative approach, it
connects with consumers by creating effective offline experiential
scenes. For more information, please visit Delonix's
website at www.delonix.group.
Delonix currently owns and operates 10 renowned lifestyle
brands: Grand New Century, Maison New Century, Found Retreat,
Grand House, Wonderland Resorts, CANARY, Ruby Hotels, MJ Hotel,
Yiju Life and MORA SPACE.
Delonix has expanded its presence in the overseas hotel markets,
with commercial territory expanding to over 1,400 hotels and
200,000 rooms in operation as well as under development
pipeline. Based on user experience, Delonix considers ESG
factors as strategic considerations for measuring corporate
value. Delonix emphasizes a resilient and sustainable growth path
by empowering the real economy through the cultural and tourism
industry.
About Grand New Century
Established in 2005,
Grand New Century is Delonix Group's premium hotel
brand with a Chinese-chic flair. It reflects the elegance of the
Tang Dynasty and offers Asian-style hospitality. It is one of the
few Chinese hotel brands capable of operating large-scale,
full-service projects. Currently, it has an open and pipeline
portfolio of 180 properties and over 50,000 rooms in China.
Grand New Century has become a memorable part of memories of the
local community due to its deep historical roots. It is also known
for providing high-quality experiences and exclusive services.
Grand New Century creates high-end products to meet guests'
growing demands for accommodation and consumption, interpreting the
images of different cities. In December
2023, it was recognized as the "Popular Hotel Brand of 2023"
by the 20th Golden Pillow Awards. The brand, with
its deep historical roots, is known for providing high-quality
experiences and exclusive service, and is committed to innovation
and creating a business travel experience beyond expectations.
About Marriott International
Marriott
International, Inc. (NASDAQ: MAR) is based in
Bethesda, Maryland, USA, and
encompasses a portfolio of nearly 8,700 properties across more than
30 leading brands in 139 countries and territories. Marriott
operates and franchises hotels and licenses vacation ownership
resorts all around the world. The company offers Marriott
Bonvoy®, its highly awarded travel program. For
more information, please visit our website at
www.marriott.com. In addition, connect with us on
Facebook and @MarriottIntl on X
and Instagram.
About Tribute Portfolio®
Tribute
Portfolio is a growing global family
of character-filled, independent hotels drawn
together by their passion for captivating design and their drive to
create vibrant social scenes for guests and locals alike. With
nearly 100 hotels in nearly 30 countries and territories around the
world, Tribute Portfolio has struck a chord with those who seek out
independent experiences and crave a connection with the community
when traveling. From boutique resorts like Ermita
in Cartagena, to hotels in indie-spirited
locations like Bellyard in Atlanta, each Tribute Portfolio hotel
celebrates its individuality, offering travelers a fresh, often
colorful, perspective. For more information, please visit
www.tributeportfolio.com and stay connected on
Instagram, X, and
Facebook. Tribute Portfolio is proud to participate in
Marriott Bonvoy®, the global travel program from
Marriott International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on
Marriott Bonvoy Moments and unparalleled benefits,
including free nights and Elite status recognition. To enroll for
free or for more information about the program, visit
marriottbonvoy.com.
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SOURCE Marriott International, Inc.