This unexpected dream team stars alongside
Jenna Ortega and Danny Ramirez in an action-packed
campaign
PLANO,
Texas, Feb. 5, 2024 /PRNewswire/ -- Released
today, the first-ever Doritos Dinamita Super Bowl
commercial blows away expectations by introducing fans to Dina
and Mita, a feisty duo of unlikely heroes whose love for the
perfectly spicy, flavorful heat of Doritos Dinamita propels them
through any obstacle that stands between them and their new
favorite snack.
"I know everyone is going to love Dina and Mita just as much as
I do. Their fire and spice were delivered so authentically in the
commercial, thanks to the talented, diverse cast and crew," said
star Jenna Ortega. "It means so much
to me to not only star alongside Dina and Mita, but to collaborate
with the whole team to bring the story of Dinamita's explosive
flavors to life and to connect with Latin and Hispanic
cultures."
In the commercial, airing during the third quarter of Super Bowl
LVIII on Sunday, February 11, Ortega,
Dina and Mita search for their favorite Dinamita chips when actor
Danny Ramirez snatches up the last
bag for himself. Since nothing will stop Dina and Mita from getting
their hands on Doritos Dinamita snacks, the feisty pair leaves
Ortega in the dust as they begin an explosive pursuit.
"I wasn't expecting Dina and Mita to be so committed to getting
their hands on Doritos Dinamita. The flavor they brought to the
chase was amazing," said Ramirez. "While it was a blast to play the
antagonist in this story, I will be holding on to my Doritos
Dinamita a little tighter from now on."
"Doritos has built a legacy over the past 24 years with Super
Bowl campaigns that feature the highest caliber of talent and
innovation, but you've never seen us like this before," said
Brett O'Brien, chief marketing
officer at PepsiCo Foods North America. "We're not only bringing
the entertainment to fans this year by introducing Dinamita during
one of the biggest cultural moments of the year, we're talking
directly to consumers who are on the lookout for something new,
different and packed with flavor."
Encouraging fans to "Go Ahead, Try Us," Doritos Dinamita is
getting in front of intense flavor seekers all year leading up to
Super Bowl LVIII. From delivering a new spectrum of flavor and
spice to retailers nationwide and building anticipation for their
explosive in-game ad, to showing up in Las Vegas in style and reaching spice-lovers
on social, Doritos Dinamita is bringing the heat:
- For weeks, the brand dropped teaser images and videos (found
here, here, here and here) fueling fan speculation about what
Ortega and Ramirez may have up their sleeves and who else may join
them on their mission.
- Doritos became the first sponsor this year to wrap a
Las Vegas building in honor of
Super Bowl LVIII when a giant Doritos Chip took over the South
Strip. Fans in Las Vegas will also
have the chance to win Super Bowl LVIII tickets if they spot and
visit the larger-than-life chip and scan it through the Triangle
Tracker lens starting today through February 10.
- In the days leading up to Super Bowl LVIII, fans in
Las Vegas can pick up free
Dinamita snacks at the oversized, over-the-top Doritos Dinamita
Slot Machine located on Fremont Street on Friday, February 9 and at Allegiant Stadium on
February 11, while supplies last. Not
only will they score free Dinamita, but they'll also have the
chance to win explosive merch.
- On gameday, the stars of the Doritos Dinamita ad spot – Dina
and Mita – will not only make their debut during the in-game
commercial, they'll also be appearing around Las Vegas during Super Bowl LVIII. Fans will
have to keep their eyes peeled – and keep their hands on their
Dinamita.
After Super Bowl LVIII, Doritos Dinamita will continue to turn
up the heat with even more flavor and spice as part of the brand's
360-degree marketing campaign. After the game, expect to see
Dina and Mita take over TikTok, crashing videos from some of the
platform's biggest creators. From more influencer
collaborations and ongoing TV and digital flights to in-person
sampling and a college ambassador program, fans can expect to see
even more from the brand. Plus, who knows where else Dina and Mita
will show up next in pursuit of their favorite snack.
New Doritos Dinamita Flamin' Hot® Queso, Hot Honey
Mustard, Smoky Chile Queso and Tangy Fiery Lime flavored snacks can
be found alongside fan-favorite Doritos Dinamita Chile Limón
flavored snacks at retailers nationwide. Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery
Lime create a multi-dimensional experience in the new
Dinamita® Stick form.
To keep up with Doritos Dinamita, tune in to Super Bowl LVIII
this Sunday, February 11 and follow
@Dinamita on TikTok.
Frito-Lay at the Super Bowl
In addition to the
in-game advertisement from Doritos Dinamita, Frito-Lay has been
building excitement leading up to the big game with its 2024 NFL
Playoff campaign, "Taste of Super Bowl." Running since Super Wild
Card weekend and until the Super Bowl, the spot features three
football legends reminded of their Super Bowl victories as they
open bags of their favorite game-day snacks. Frito-Lay is also
bringing even more to Las Vegas with an immersive fan
experience at the Frito-Lay Chip Strip. From February
8 through February 11 at
the New York, New York Hotel, fans can try their luck at
the Frito-Lay Snackpot, take a seat in the hottest ride on the
Strip, feel the love at the Cheetos Chapel – and so much more.
In support of its ambitious pep+ (PepsiCo Positive) goals,
Frito-Lay is reimagining packaging possibilities at the Chip Strip.
Visitors will be able to help Frito-Lay test the latest touchdown
in its sustainability journey – all while enjoying their favorite
Game Day snack products. Featuring an industrially compostable bag,
the new technology is a critical step forward in building a world
where packaging never becomes waste.
As the Official Chip & Dip of the NFL, Tostitos is headed
back to the Super Bowl with Tost by Tostitos. At the complimentary
limited-time experience, Tostitos is inviting fans to go on a
culinary journey and enjoy Tostitos chips and dip in a way they
never have before. Tostitos' key ingredient – corn – is at the
center of the recipes, taking Tostitos beyond the chip bag and
transforming it into one-of-a-kind culinary creations.
About Frito-Lay North
America
Frito-Lay North
America is the $23 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Frito-Lay snacks include Lay's® and Ruffles®
potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® popped-corn snack,
SunChips® multigrain snacks and
Fritos® corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on X (@fritolay), on Instagram
(@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X, Instagram,
Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America
