Win or lose, at home or not – more than one-third
of Americans also admit they'll likely miss work on Monday
PLANO,
Texas, Feb. 6, 2024 /PRNewswire/ -- The
first-ever Super Bowl in Las Vegas
will be among the year's most exciting cultural moments – but for a
staggering 81% of Americans, watching it all from the couch is much
better. Frito-Lay's annual Super Bowl Snack Index today
reveals an uptick in symptoms of #JOMO (Joy of Missing Out), as
nearly half of Americans also admit they will prioritize watching
the game surrounded by their favorite foods over large social
gatherings with friends.
We are dedicated to understanding consumer
behaviors to ensure they have the options they want and every meal
is joyful.
"The Super Bowl is a cultural phenomenon that we look forward to
being an integral part of each year," said Denise Lefebvre, senior vice president of
R&D for PepsiCo Foods. "Whether Americans choose to enjoy it
with a quiet evening or at a large social gathering, it's clear
that culinary creations will rule the day. At Frito-Lay, we are
dedicated to understanding our consumers' evolving food preferences
and behaviors to ensure they have the options they want and every
meal occasion is joyful."
From pregame party prep to the postgame pout, Frito-Lay's Super
Bowl Snack Index is back with the most important Super Bowl party
and food insights.
The Pregame Party Playbook
As #JOMO takes hold, the
stakes have never been higher for Super Bowl party hosts. Athletes
will tell you that preparation is key and Frito-Lay recommends
calling three game-winning plays to guarantee celebrations are a
touchdown:
- Play #1 – Draft Your Dream Team:
- As 3 in 5 guests admit the promise of top-notch food is the
deciding factor in what Super Bowl party they attend, it's clear
that the food and snack table will rule the day. This is
particularly true among the under-40 crowd (77%) and parents
(74%).
- Potlucks prevail as the preferred party format at 67%,
highlighting the popularity of collaborative celebrations over
host-provided fare.
- Play #2 – Tackle Your Party Menu:
- Take note that 70% of experienced hosts will gear up for the
game by planning a menu for their guests. More than half (51%) will
kick off their game day preparations at least a week in
advance.
- This is not the time to cut corners, especially when shopping
for food essentials. Running out of food is considered the ultimate
party foul by 1 in 3 guests, who cite it as worse than people
blocking the TV, talking through the game and talking through the
commercials.
- Play #3 – Execute in the End Zone:
- The comfier the couch, the better. An overwhelming 81% would
rather watch the Super Bowl from cozy confines than at a raucous
party in Vegas. Parents (27%), however, are more likely than
non-parents (15%) to want a night out on The Vegas Strip.
- And here's the ultimate game-changer: nearly half of Americans
(46%) would rather celebrate surrounded by delicious food than
their friends, making this year's spread more important than ever
for combatting guests' #JOMO.
Snacks at the Snap
- The Dip Dynasty: Dive into the timeless tradition of
chips and dip, where Salsa (27%), French Onion (21%), and Queso
(20%) reign supreme as the top three rival dips. While Salsa steals
the spotlight among Gen Z, Millennials, and Gen X dippers, Baby
Boomers crown French Onion as their dip MVP.
- BBQ Wins the Battle: Fire up the grill and unleash the
flavor with eccentric snack and food combos that showcase the art
of culinary creativity! 80% of Americans consider combining
multiple snacks and food "to create the perfect bite" as an "art
form." Watch out for recipes that cross team lines – Kansas City's BBQ (63%) dominates San
Francisco's fish tacos (37%) in a head-to-head matchup of famous
foods from the teams' home states.
- Snacks Moving to Center Plate: With a 35% increase in
consumers integrating their favorite snack products into meals,
snacks are taking center stage in a new way. Whether it's yearning
for a specific snack (51%) or simply being too busy to cook (44%),
Frito-Lay's 2024 Snack Index predictions reveal that snacks are the
essential ingredients for easy, no-prep meals – including those
brought to Super Bowl parties.
The Postgame Pout
- Workday Woes: Whether their team clinches victory or
suffers defeat, more than 1/3 of fans expect to call in sick the
Monday after the big game. Men are leading the charge, with 40%
inclined to skip work compared to 27% of women. Across generational
lines, it's Gen Z (46%) and Millennials (40%) who are most likely
to miss at least part of the workday.
- The Cost of Victory: Victory might taste sweet, but it
seems it also comes with a side of postgame recovery. Fans of the
winning team are 56% more likely to take a celebratory sick day
than their counterparts.
Check out FritoLay.com and FritoLay.com/Snack-Index for the
latest and greatest trends, product information and news.
Survey Methodology
This survey was conducted
between January 19 and January 25,
2024, among a sample of 2,000 nationally representative U.S.
adults ages 18+. The interviews were conducted using an email
invitation and an online survey. The data has been weighted to
ensure an accurate representation of the U.S. adult population ages
18+.
About Frito-Lay North America
Frito-Lay North
America is the $23 billion convenient foods division of PepsiCo,
Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200
distribution centers and services 315,000 retail customers per week
through its direct-store-delivery model. Learn more about Frito-Lay
at the corporate website, www.fritolay.com, on X (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
Frito-Lay at the Super Bowl
In addition to the in-game
advertisement from Doritos Dinamita, Frito-Lay has been building
excitement leading up to the big game with its 2024 NFL Playoff
campaign, "Taste of Super Bowl." Running since Super Wild Card
weekend and until the Super Bowl, the spot features three football
legends reminded of their Super Bowl victories as they open bags of
their favorite game-day snacks.
Frito-Lay is also bringing even more to Las Vegas with
an immersive fan experience at the Frito-Lay Chip Strip. From
February 8 through February 11
at the New York, New York Hotel, fans can try their luck
at the Frito-Lay Snackpot, take a seat in the hottest ride on the
Strip, feel the love at the Cheetos Chapel – and so much more.
In support of its ambitious pep+ (PepsiCo Positive) goals,
Frito-Lay is reimagining packaging possibilities at the Chip Strip.
Visitors will be able to help Frito-Lay test the latest touchdown
in its sustainability journey – all while enjoying their favorite
game day snack products. Featuring an industrially compostable bag,
the new technology is a critical step forward in building a world
where packaging never becomes waste.
As the Official Chip & Dip of the NFL, Tostitos is headed
back to the Super Bowl with Tost by Tostitos. At the
complimentary limited-time experience, Tostitos is inviting fans to
go on a culinary journey and enjoy Tostitos chips and dip in a way
they never have before. Tostitos' key ingredient – corn – is at the
center of the recipes, taking Tostitos beyond the chip bag and
transforming it into one-of-a-kind culinary creations.
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SOURCE Frito-Lay North
America