The leading herbal tea brand is removing the
plastic overwrap from its iconic tea boxes to bolster
efforts to reduce its environmental impact
HOBOKEN,
N.J., April 1, 2024 /PRNewswire/ -- Celestial
Seasonings is proud to announce a significant step forward in its
commitment to improving the sustainability of its packaging. The
global specialty tea brand will no longer include plastic overwrap
on the boxes of more than 130 teas, a move estimated to eliminate
up to 165,000 pounds of plastic waste from landfills in 2024
alone1. The removal of the overwrap is the equivalent of
approximately 16,000 miles of plastic, or the distance it would
take Sleepytime Bear, Celestial Seasonings' beloved mascot, to
travel from Boulder, Colorado to
Australia and back.
"We are thrilled to announce this exciting step towards reducing
our environmental footprint," said Emily
Rosen, Marketing Director. "While we are removing the
plastic overwrap from our boxes, we're still delivering the same
great taste that people expect when they enjoy our teas. It's just
one more way we're providing magic in your mug."
The impact of this crucial initiative extends beyond the
reduction of plastic waste. Celestial Seasonings Tea's unique
stringless and tagless pillow tea bags, paired with recyclable
boxes, already save 3.5 million pounds of waste from landfills
every year.2
Hain Celestial's history is deeply rooted in nature. Founded in
1969 by young hikers who handpicked wild botanicals in the Rocky
Mountains, Celestial Seasonings quickly became a pioneer in the
natural and organic movement. Today, the brand continues to blend
its teas using the highest quality ingredients that are non-GMO
project verified and have no artificial flavors or preservatives.
With more than 90 varieties, Celestial Seasonings serves 1.6
billion cups of tea annually and is sold on six of seven
continents.
Celestial Seasonings is part of Hain Celestial Group's family of
brands, whose commitment to sustainability is focused on progress
in three key areas: Healthier Planet, Healthier Products, and
Healthier People. By removing the plastic overwrap from Celestial
Seasonings tea boxes, the brand is contributing to Hain Celestial's
progress towards its sustainable packaging goals, including
eliminating excess packaging materials and increasing the
recyclability of its packaging globally. To learn more, visit
www.celestialseasonings.com/flavorunwrapped.
About Celestial Seasonings
For more than 50
years, Celestial Seasonings, part of the Hain
Celestial Group family of brands, has created delicious
specialty teas that inspire magical moments of delight. The brand
currently offers more than 90 flavorful varieties of herbal, green,
black, wellness, rooibos and chai teas.
Each blend is expertly crafted by our Blendmaster
from the finest herbs, teas, spices and botanicals and
is presented in packaging adorned with beautiful artwork and
inspiring quotes. From calming and relaxing to refreshing and
rejuvenating to everyday wellness support, there's a Celestial
Seasonings® product for all the moods and
moments of your day. For more information, visit
celestialseasonings.com or follow Celestial Seasonings
on Facebook, Instagram,
or TikTok.
About Hain Celestial Group
Hain Celestial Group is a
leading health and wellness company whose purpose is to inspire
healthier living for people, communities, and the planet through
better-for-you brands. For more than 30 years, our portfolio of
beloved brands has intentionally focused on delivering nutrition
and well-being that positively impacts today and tomorrow.
Headquartered in Hoboken, N.J.,
Hain Celestial's products across snacks, baby/kids, beverages, meal
preparation, and personal care, are marketed and sold in over 75
countries around the world. Our leading brands include Garden
Veggie™ Snacks, Terra® chips, Garden of Eatin'® snacks, Earth's
Best® and Ella's Kitchen® baby and toddler foods, Celestial
Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek
Gods® yogurt, Cully & Sully®, Imagine® and New Covent Garden®
soups, Yves® and Linda McCartney's®
(under license) meat-free, and Alba Botanica® natural sun care,
among others. For more information, visit hain.com and
LinkedIn.
1 Based on Celestial Seasonings
worldwide shipment volume in calendar year
2023.
2 source: Based
on Celestial Seasonings worldwide shipment volume in calendar year
2023
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SOURCE Celestial Seasonings