Lay's® continues to celebrate soccer by tapping "Chip
Shot" Legend - Messi - for a new commercial, an exciting
consumer sweepstakes and limited-edition commemorative
Lay's® packaging
PLANO,
Texas, April 16, 2024 /PRNewswire/ -- Soccer
season is in full swing and fans around the country are getting
together to enjoy games, LAY'S® potato chips in hand,
singing the beloved "Olé" chant after every goal. Now, the iconic
potato chip brand is giving fans a few extra reasons to cheer this
season with help from none other than the soccer G.O.A.T,
Lionel Messi, in a way only he and
Lay's can. Together, the two global icons invite fans to embrace a
new rally cry – "Oh-Lay's" – with the debut of a catchy new
campaign and the launch of exclusive, collectible-worthy Lay's bags
to mark Messi's first chip shot goal this year.
In a new commercial, available to watch now, Messi helps
Lay's put a flavorful spin on the famed "Olé, Olé, Olé, Olé" chant
to demonstrate how Lay's and soccer are undeniably synonymous.
Messi's love of Lay's and the game encourages soccer fans worldwide
to join in with chants of "Oh-Lay's, Oh-Lay's, Oh-Lay's,
Oh-Lay's."
Limited-Edition Lay's x Messi Chip Bags
To get
consumers in on the action, America's favorite potato chip brand is
celebrating an "Oh-Lay's" anthem-worthy soccer moment that has
'chip' in its name – the "chip shot" goal.
Messi is known for mastering the mesmerizing move which involves
chipping the ball over the goalkeeper's head into the net. To
commemorate this iconic move, when Messi makes his first chip shot
goal of the 2024 soccer season, Lay's will launch a sweepstakes
offering fans the chance to win limited-edition soccer ball-shaped
potato chip bags that would make a unique addition to any soccer
memorabilia collection. One lucky person will also win a
Messi-autographed Lay's jersey like the ones featured in the new
commercial.
Within 48 hours of Messi scoring his first chip shot goal of the
season, Lay's will kick off the social media sweepstakes. To enter,
consumers can follow @lays on Instagram, TikTok or X, like the post
announcing Messi has scored a chip shot goal, and join the
"Oh-Lay's" chant by commenting the hashtags #OHLAYS and
#Sweepstakes. For more information and official rules, see
here.
"When it comes to the perfect blend of skill and flavor, few can
match the iconic taste of Lay's chips or the mastery of Messi on
the field, so we knew we had to bring the chip icons together to
recognize their greatness," said Tina
Mahal, senior vice president of marketing, PepsiCo Foods
North America. "With the introduction of 'Oh-Lay's,' we're thrilled
to continue our commitment to spark moments of joy for soccer fans
everywhere, reminding them that there's no better snack for
watching soccer than Lay's potato chips."
Lay's Summer of Soccer
The new "Oh-Lay's" commercial
will continue airing on television throughout Leagues Cup this
summer as Lay's joins other PepsiCo brands as the 2024 tournament's
official sponsor of snacks.
As Messi and his team return to the World Cup-style tournament,
die-hard fans and first-time viewers alike can join in on the fun
all summer long. Celebrate Lay's summer of soccer by grabbing a bag
of Lay's potato chips at retailers nationwide or Snacks.com.
About Frito-Lay North
America
Frito-Lay North
America is the $25 billion net
sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including
Fritos® corn chips, Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® air popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/global-potato-chip-icon-lays-teams-up-with-soccer-icon-lionel-messi-for-reveal-of-new-soccer-rally-cry-oh-lays-oh-lays-oh-lays-oh-lays-302117494.html
SOURCE Frito-Lay North
America