Canvas Worldwide to drive digital media
strategy for GT's Living Foods as the brand's new Media
AOR
LOS
ANGELES, May 21, 2024 /PRNewswire/ -- GT's Living
Foods, the pioneer and leader in living, fermented foods and maker
of the first-ever bottled kombucha to be sold in the U.S.,
announces the appointment of Canvas Worldwide as its Media Agency
of Record. Canvas Worldwide, the world's second-largest independent
media agency and the fastest-growing media communications services
agency in North America,
solidifies this strategic partnership as further enhancing its
reputation as the definitive media agency for brands looking to
challenge the status quo.
Canvas Worldwide to drive digital media
strategy for GT's Living Foods as the brand's new Media AOR
"Since 1995, we've been revolutionizing how Americans think and
feel about living, fermented foods and we're thrilled to be
partnering with the most disruptive media agency in the business to
continue our living nutrition revolution," said Steven Choi, Vice President of Media at
GT's Living Foods. "Our collaboration is defined by our mutual
commitment to share the many incredible benefits of living foods in
the most exciting story vehicles possible. We can't wait for people
to see what we create together."
Building on the brand's pioneering legacy of creating the
booming kombucha market and gut health conversation we know today,
Canvas Worldwide is poised to bolster GT's Living Foods'
transition into a global living foods movement.
"We are elated to embark on this dynamic journey with GT's
Living Foods, a true brand innovator and category disruptor that's
genuinely devoted to helping people live healthier and happier
lives," said Paul Woolmington, CEO
at Canvas Worldwide. "By leveraging the incredible GT's brand
legacy and our digital expertise, we will be at the forefront of
the living foods conversation and category."
Canvas Worldwide kicks off its first campaign for GT's Living
Foods this month, sure to signal a new era of innovation and growth
for the brand.
ABOUT GT'S LIVING FOODS:
Since 1995, GT's Living Foods has pioneered living, fermented
foods in the Western World and was the first bottled kombucha brand
to be sold in the United States.
The independent, family owned and operated company believes in the
healing power of food and for the past thirty years has created
living foods that are authentically and expertly fueled by plants,
raw fermentation, naturally occurring probiotics, and ancient
wisdom.
Its nationally available diverse portfolio of living foods
include SYNERGY® Raw Kombucha, ALIVE Ancient Mushroom
Elixir, COCOYO Living Coconut Yogurt, AGUA De KEFIR Cultured Tonic
of Mexico and AURA Collagen
Tea.
Today and beyond, GT's Living Foods is dedicated to promoting
nutritional education and empowering individuals to make
well-informed dietary decisions for their well-being. Through its
GT's Living Foods Science Advisory Board, the brand collaborates
with medical professionals to deepen its understanding of how
living, fermented foods contribute to holistic health.
To learn more about GT's Living Foods
visit www.gtslivingfoods.com.
ABOUT CANVAS WORLDWIDE:
Named one of Ad Age's 2024 Best Places to Work, Canvas Worldwide
is an independent media agency that provides innovative marketing
solutions for brands looking to challenge conventional thinking and
make their own bold strokes. Launched in 2015, the agency is dual
headquartered in Los Angeles and
New York, with regional offices in
Chicago, Dallas, Denver, and Atlanta. Canvas Worldwide services world-class
clients such as Hyundai, Kia, Genesis, MGM Amazon Studios, STARZ,
Dolby Laboratories, Edward Jones,
McDonald's, Zillow, GT's Living Foods, and more. The agency has
been named an Adweek Breakthrough Agency of the Year as well as
"Most Innovative Agency" by Campaign US. The company's culture is
built around the idea that to achieve anything great, one must
always "Challenge the Comfortable." Learn more at
www.canvasworldwide.com.
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SOURCE Canvas Worldwide