Fans can test new "Flavor Filters" and Enter
for a Chance to Win an Experience Fit for a Lead Guitarist,
Stallion Trainer, Race Car Driver and more
PLANO,
Texas, Aug. 27, 2024 /PRNewswire/ -- Despite the
endless amount of job listings that say they need a "rock star" or
someone who can "slay," Gen Z are often required to tone down their
vibrant personalities and quirks in the workplace. That's why,
following National Authenticity Day and leading up to job hunting
season, Jack
Link's® and Frito-Lay®
are giving Gen Z the opportunity to meat their inner
flavor.
Young 9-to-5'ers experiencing the collective yawn known as "job
bore out" are encouraged to embrace their flavorful personalities
by creating new, flavor-fied headshots on meatyourinnerflavor.com,
where they can also enter for a chance to win an experience fit for
a lead guitarist, stallion trainer, and racecar driver (with
$5,000 to-boot!). By uploading their
selfie and using a "Flavor Filter" that matches their own boldness,
fans will receive brand-new headshot that's perfectly fit to set
their professional profiles ablaze. Entrants are also encouraged to
upload their flavor-fied photo to LinkedIn and post to their feed
with the hashtag #OpenToFlavor.
Each title is inspired by the brand's new 'Meat Your Flavor'
video series, which highlights how Jack
Link's Flamin' Hot®, Fritos® Chili
Cheese and Doritos® Spicy Sweet Chili flavored meat
snacks unleashes the 'you' with more flavor.
"Just like our iconic collaboration with Jack Link's, flavor is Gen Z's superpower. We're
not about fitting them in boxes; we're about stoking their inner
flames," said Leslie Vesper, Vice
President of Marketing at Frito-Lay. "It's our goal at Frito-Lay to
disrupt the mundane and create innovative, epic flavors that
meat the bold kaleidoscope of Gen Z personalities beyond
snacking."
"At Jack Link's, creativity is at the core of everything we do.
Our mission is to craft amazing flavors that reflect the vibrant
and unique personalities of our fans," said Molly Russell, Director of Marketing for the
Jack Link's brand. "Through our partnership with Frito-Lay, we've
discovered new ways to excite meat snack enthusiasts with flavors
they'll love."
Each winner's package* includes a gift card to enjoy an
experience like attending a concert, horseback riding or a racecar
ride along plus, $5,000 and
deliciously flavorful office snacks including Jack Link's Fritos Chili Cheese, Flamin' Hot and
Doritos Spicy Sweet Chili flavored Beef Jerky and Meat
Sticks.
To meat your inner flavor, snap a selfie with the "Flavor
Filters" at meatyourinnerflavor.com through September 15. Be sure to follow the brands
on social media at @jacklinksjerky, @officialfritos, @flaminhot and
@doritos.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES
OF WINNING. Open only to legal residents of the 50 US/DC, 18 (19 in
AL and NE) years of age and older. Void where prohibited by law.
Sweepstakes starts at 12 p.m. (noon)
ET on 8/27/24 and ends at
11:59:59 p.m. ET on 9/15/24. Subject
to Official Rules, including how to enter, prize details, odds, and
restrictions, see www.meatyourinnerflavor.com/rules.
Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024.
About Frito-Lay North
America
Frito-Lay North
America is the $25 billion net
sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including
Fritos® corn chips, Lay's® and
Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips,
PopCorners® air popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo Positive),
Frito-Lay is committed to creating positive change for the planet
and people. Learn more about Frito-Lay at FritoLay.com, on X
(@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
About Link Snacks, Inc. (Jack
Link's)
Link Snacks is a leader in snacking and its brand Jack Link's is the No. 1 meat snack brand in
America. Headquartered in Minong,
Wisconsin, Link Snacks is a family-owned and operated
company that represents a heritage of unsurpassed quality and
innovation since 1985. The company is made up of passionate Team
Members, across 11 countries, who share an uncompromising
commitment to deliver awesome products. Link Snacks offers premium
protein snacks in a variety of flavors, sizes and price points,
appealing to nearly every consumer and occasion. The company's
portfolio of brands includes Jack
Link's®, Lorissa's Kitchen®, Wild
River®, Golden
Island®, Country Fresh Meats®,
BiFi®, and Peperami®. Visit JackLinks.com to
learn more.
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SOURCE Frito-Lay