Rearticulated messaging and visual identity to
roll out globally this month
BEND,
Ore., Sept. 23, 2024 /PRNewswire/ -- Hydro
Flask, the award-winning leader in high-performance, insulated
stainless steel bottles and soft good innovations, and a Helen of
Troy Limited (NASDAQ: HELE) brand, launches its latest brand
campaign, "We Make It. You Own It." The campaign celebrates Hydro
Flask's obsession with consumer experience and high-quality design;
while highlighting the bold ways fans use its products. Rooted in
the theme of delivering products that enable users to live their
lives to the fullest while owning their individual experiences, the
new brand campaign connects compelling visuals and a refreshed
messaging platform.
The hero tagline, "We Make It." speaks to Hydro Flask's
unwavering commitment to industry leading, meticulously-designed,
and rigorously-tested reusable products that create lasting value.
The complementary "You Own It." is a wink to the Hydro Flask
community, celebrating their individuality and how they customize
and use their Hydro Flasks to signal their personal style and
passions.
"Every product we create is for our customers. Our tumblers,
bottles, and coolers are designed to keep people fueled, hydrated
and ready for anything, while reducing their reliance on single use
plastics," said Larry Witt,
president in the Home & Outdoor division at Helen of Troy. "Our
new campaign beautifully captures the authentic connections we form
across wide-ranging interests and how Hydro Flask products are a
part of our customers' everyday lives."
Lauren Johnson, vice president of
marketing at Hydro Flask adds, "Our fans are the heartbeat of the
Hydro Flask story, and this campaign is a tribute to everyone who
loves our commitment to functionality, style, and how their Hydro
Flask is a canvas for self-expression."
The "We Make It. You Own It." campaign will be rolled out across
multiple platforms, including Hydro Flask's digital, social, and
paid media channels, as well as through strategic partnerships and
brand activations. Key campaign support includes a comprehensive
paid media program, including connected television (CTV) spots
across Hulu, Roku and Amazon; influencer and user-generated content
focusing on product attributes; and several product gifting and
customization activations supported by third-party events and
festivals, targeting tangential interests in the style, music, and
sport categories.
In addition to the campaign, Hydro Flask has been expanding its
product collections with a succession of new styles, colors, and
limited edition drops, offering customers more options to showcase
their dynamic personalities. The new Travel Bottle combines
Hydro Flask's award-winning insulation technology and leakproof
abilities with seamless cupholder compatibility in larger sizes for
a "best of both worlds" hydration experience.
Developed by Hydro Flask and Helen of Troy Limited's creative
agency of record, Razorfish, the "We Make It. You Own It." campaign
is a celebration of the brand's deep connection with its customers
and its mission to create products that let you live life your
way.
About Hydro Flask®
Hydro Flask, a Helen of
Troy Limited brand, was founded in 2009 with the goal of delivering
high-performance insulated products to help people enjoy the things
they like to do in the places they like to be. The company is the
leader of award-winning double-wall insulated bottles, Travel
Tumblers, cupholder-compatible hydration, mugs and leakproof caps
and lids. Its lightweight, insulated soft coolers combine
affordable durability with best-in-class insulation technology.
Guided by its rally cry, Refill for Good, Hydro Flask is dedicated
to eliminating single-use plastics. To learn more about Hydro
Flask, Refill For Good, and to see the company's full line of
award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited
(NASDAQ: HELE) is a leading global consumer products company
offering creative products and solutions for its customers through
a diversified portfolio of well-recognized and widely trusted
brands, including OXO, Hydro Flask, Osprey, Vicks, Braun,
Honeywell, PUR, Hot Tools, Drybar, Curlsmith and Revlon. All
trademarks herein belong to Helen of Troy (or its subsidiaries)
and/or are used under license from their respective licensors. For
more information about Helen of Troy, please visit
www.helenoftroy.com. Unless the context indicates otherwise, the
terms "the company", "we", "us", and "our" refer to Hydro Flask.
For more information regarding Helen of Troy's environmental,
social, and governance approach and performance, including
information regarding Helen of Troy's forward-looking statements,
please see Helen of Troy's Environmental, Social and Governance
Report (ESG Report) available at www.helenoftroy.com/esg.
Media
Contact:
TURNER
hydroflask@turnerpr.com
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SOURCE Hydro Flask
