Five previously submitted fan-favorite flavors
return for a limited time to inspire new submissions
PLANO,
Texas, Oct. 16, 2024 /PRNewswire/ -- Southern
Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are
some of the most beloved potato chip varieties in Lay's® long
history of flavor innovation. But what many might not remember – or
even know – is that these flavors wouldn't exist if it weren't for
the fans.
Nearly everyone has a great potato chip idea, and in 2012, Lay's
put that theory to the test with the launch of the Lay's® Do Us A
Flavor™ contest. It ran for four iterations and became a cultural
phenomenon that inspired millions of flavor submissions, resulting
in 14 out-of-the-box creations. Now, after a seven-year hiatus, the
iconic campaign makes its highly anticipated return. Once again,
Lay's is challenging fans to do Lay's a flavor by submitting
their best ideas for the chance to see their chip on store shelves
in 2025 and win $1 million.
"For years, Lay's made fans' flavor dreams come true by turning
their enthusiasm into delicious snacks for the entire nation to
taste, share and enjoy," said Denise
Truelove, senior vice president of marketing, PepsiCo Foods
North America. "Since then, we've drawn inspiration from so many
different places for our potato chip flavors – global cuisines,
hometown favorites, musical genres and more – but our fans have
always known best. After years of people asking for the program's
return, we're excited to hand the reigns back to them to help us
uncover the next great potato chip flavor."
Starting today at 1 p.m. EST
through February 21, 2025, fans can
submit their flavor ideas at DoUsAFlavor.com. Participants can
submit up to 10 unique flavor ideas each day, including the name of
their flavor, its inspiration and key ingredients. A judging panel
will narrow down the contest submissions to three finalist flavors
that will be developed by Frito-Lay's culinary experts and brought
to market in April 2025. The winning
flavor – as determined by fan votes – will be revealed later in
2025. The two runner-up flavors will each win $50,000 in prize money and the grand prize winner
will take home $1 million.
To kick off the fifth iteration of the campaign, Lay's opened
the Lay's Flavor Vault for a limited time to re-release five
fan-favorite flavors from previous Do Us a Flavor contests. Fans
looking for a taste of Do Us A Flavor greatness can enter for a
chance to win an exclusive kit featuring the five returning flavors
by following @lays, liking the post and commenting which flavor
they're most excited to try with #LaysFlavorVault and #Sweepstakes.
The flavors include:
- Lay's Chicken & Waffles: A finalist from 2012 merges
the savory flavors of fried chicken with sweet waffles and maple
syrup.
- Lay's Cheesy Garlic Bread: The 2012 winner blends creamy
cheese and zesty garlic for an irresistible treat.
- Lay's Southern Biscuits & Gravy: Inspired by a
family recipe, this 2015 winner offers a decadent breakfast
experience in chip form.
- Lay's Wavy Fried Green Tomato: This 2017 finalist
combines the tastes of a classic southern dish with a satisfying
crunch.
- Lay's Crispy Taco: The 2017 winner packs a fiesta of
flavor with hints of ground beef, sour cream, lettuce, cheese and
tomato.
To learn more about Lay's and the Do Us A Flavor contest, visit
DoUsAFlavor.com.
Do Us A Flavor ABBREVIATED RULES: NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.
A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Open to legal US residents residing in
one of the 50 US, DC, & PR 18 or older (19 or older for AL
& NE) with a valid US government issued photo ID at the time of
entry. Void where prohibited. Contest Entry Period begins at
12:00 p.m. CT on October 16, 2024, and ends at 11:59 p.m. CT on February
21, 2025. Contest Voting Period: Begins 12:00 a.m. CT on April 21,
2025, and ends 11:59 p.m. CT
on June 13, 2025. There is a limit of
ten (10) unique Submissions per day, per email. For full details on
how to enter, prize details and full Official Rules, click here.
SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024. © 2024 Frito-Lay North
America, Inc.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo,
Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, www.fritolay.com and on X. Learn more about
Lay's by visiting Facebook or X. You can also follow Lay's on
Instagram.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America