- Aloha released a groundbreaking "one and done" feature that
eliminates cookie banners while allowing users to make conscious
decisions on what data they share with websites.
- Aloha's approach is the first to allow users to set cookie
preferences at the browser level, and automatically applies them
across all websites. Unlike solutions that simply "turn off" cookie
banners, which allow each website to decide what data to collect,
Aloha gives users control of their personal data.
- The solution demonstrates how the new consent management
standard the company advocates for can be implemented, inviting
industry leaders to develop their own implementations and unite in
creating a more private, user-friendly internet for
everyone.
LIMASSOL, Cyprus, Dec. 4, 2024
/PRNewswire/ -- Privacy-first Aloha Browser today released a new
Cookie Consent Management feature to eliminate the hassle of
"annoying cookie banners," improving the browsing experience while
protecting user privacy. This new feature eradicates the constant
barrage of cookie pop-ups by allowing users to set their cookie
preferences just once, at the browser level. The company launches
it today for all iOS users worldwide, with an Android release
expected in early 2025.
The overwhelming number and complexity of cookie requests often
lead users to make quick decisions, with nearly 70% either
disregarding cookie banners or closing them. This leads to more
data collection than they might prefer if given a less frequent,
more meaningful choice. The current implementation of GDPR cookies
consent management, intended to protect privacy, is leading to more
data collection, rather than less. Cookie banners disrupt the
browsing experience, causing many users to resort to ad-blockers,
which remove the banners but may expose them to unwanted data
collection.
"How the industry manages cookie consent is backward and has
actually backfired. It's time to give users the ability to manage
their privacy preferences across the web without being constantly
interrupted by cookie pop-ups," said Andrew
Frost Moroz, the Founder of Aloha Browser. "Many solutions
on the market block cookie pop-up banners, causing them to
disappear from the browser, but this creates a misleading illusion
of privacy. We aim to fix that by giving users the chance to make
informed decisions about the data they choose to share with
websites."
The reality is websites begin collecting user's information by
default as soon as a person visits them. Simply ignoring, closing
or blocking cookie pop-up banners does not mean the user is opting
out. Other existing solutions do not send any refusal to the
website, meaning it continues collecting all user data by
default.
To address this challenge, Aloha's created Cookie Consent
Management, a groundbreaking solution that gives users the power to
set their cookie preferences at the browser level. These
preferences are then automatically applied to every website
visited, eliminating the need for per-site pop-ups. This approach
reduces interruptions and ensures that user privacy decisions are
meaningful and informed.
The solution offers comprehensive consent options, allowing
users to 'Allow all' cookies, 'Reject all' cookies, create custom
settings for different cookie categories, or customize preferences
for specific websites, just once, at the browser level. The browser
securely stores these preferences and uses a standardized API for
websites to query the user's consent status.
Aloha's unique approach enhances the effectiveness of current
cookie consent management practices while complying with GDPR and
other privacy regulations. The revolutionary approach was presented
at W3C's annual conference TPAC 2024 earlier this year, where it
garnered initial industry support.
Here's how Aloha Browser users can try the new Cookie Consent
Management feature:
- Open Aloha Browser and go to the settings menu.
- Navigate to the AdBlock section within settings.
- Locate and select the GDPR Consent option.
- From here, you can set your cookie preferences, such as
enabling or disabling cookies, and customize the settings to match
your preferences for different websites.
- Once set, these preferences will automatically apply to every
website you visit, eliminating the need for cookie banners to
appear repeatedly.
To learn more about Aloha's cookie consent management solution,
visit Aloha Browser.
The specifications for Aloha's solution, alongside an example of
its implementation, are in Aloha's public GitHub repository.
Press releases in German, French, and Italian along
with infographics and images that illustrate our
approach are available here.
About Aloha Browser
Since 2015, Cyprus-based Aloha
Browser has set out to make digital freedom and digital privacy
accessible to everyone. Through its privacy-first web browser and
Private AI Assistant, Aloha offers a seamless and intuitive user
experience while providing unparalleled data protection, security
and easy access to online content anytime, anywhere.
The company has adhered to the principle of safeguarding user
data. It refrains from any collection, storage, or monetization of
user data and derives its revenue from its premium services. Aloha
verifies the safety of its open-source engine daily, creates and
designs all other browser elements and features in-house. Aloha's
core product is its private and secure web browser, which includes
a free encrypted and unlimited VPN with no logs, built-in AdBlock,
enhanced privacy features like biometrics-locked tabs, a powerful
file manager and a media player with native VR video support. Aloha
Browser is currently available for Windows, macOS, iOS, iPad and
Android platforms, with millions of users worldwide. Find out more
at https://alohabrowser.com/
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