Alabama Entrepreneur to Expand Multi-Brand
Portfolio with Fast-Casual Burrito Brand
ST.
PETERSBURG, Fla., Dec. 4, 2024
/PRNewswire/ -- Barberitos, the fast-casual burrito brand renowned
for its fresh, health-conscious offerings and a proud member of the
better-for-you dining platform WOWorks, is excited to announce the
signing of a 10-unit franchise agreement that will introduce its
vibrant culinary experience to multiple locations across
Alabama. This expansion follows
the recent unveiling of Barberitos' reimagined look and enhanced
menu, aimed at elevating customer experience through quality
ingredients and bold flavors.
Leading the charge for Barberitos' growth in Alabama is serial entrepreneur and multi-unit
franchisee Haresh Patel. At the helm
of POS Properties LLC, Patel boasts a diverse portfolio of
successful ventures, including 10 franchise locations of American
Deli, several ZTEC gas stations, and other businesses he has
cultivated over the past two decades. Patel's enthusiasm for
Barberitos' offerings drives his latest investment into the
fast-casual dining sector.
"After visiting Barberitos, we were immediately hooked—both by
the exceptional food and the brand's potential. Our research into
the business model revealed a fantastic opportunity to introduce a
fresh and healthy dining option to communities across Alabama," said Patel. "The support from the
WOWorks team has made this journey seamless, and we are excited
about the future growth opportunities."
The first two Barberitos locations are currently under
construction in Wetumpka and
Prattville, AL, with an
anticipated opening by March. This rollout will mark the beginning
of a broader expansion across the state, with plans for at least
four additional stores in 2025. Additionally, Patel intends to
incorporate another WOWorks brand, Frutta Bowls, into the travel
centers of his gas stations, leveraging non-traditional locations
like airports, grocery stores, and university dining halls—proven
successful venues for WOWorks. Frutta Bowls is one of the
fastest-growing superfood cafés, serving a variety of healthy
options such as bowls and smoothies featuring acai, pitaya and
kale.
"We are thrilled to partner with Haresh
Patel and welcome him into the WOWorks family during this
exciting time for Barberitos," said Kelly
Roddy, CEO of WOWorks. "This 10-unit agreement underscores
our commitment to delivering healthy and flavorful options to local
communities and highlights the momentum of one of our
fastest-growing concepts in the fast-casual burrito category."
WOWorks is actively seeking experienced franchisees to join its
growing portfolio. With industry-leading unit-level economics and
substantial growth potential, Barberitos presents a unique
opportunity for seasoned entrepreneurs to thrive in the competitive
fast-casual burrito market. The brand features a modern and
inviting interior, complemented by a streamlined menu that
emphasizes fresh, nutritious dishes crafted in-house. Guests can
enjoy a variety of customizable options, including burritos, bowls,
and quesadillas, all made with the finest ingredients.
For more information about franchise opportunities with
Barberitos or other WOWorks restaurant brands, please visit
woworksusa.com/a-place-to-invest.
About Barberitos
Founded in 2000, Barberitos is a fast-casual Southwestern grill
celebrated for its fresh, customizable menu featuring burritos,
tacos, salads, and more. Committed to "The Better Burrito,"
Barberitos uses high-quality, freshly prepared ingredients,
including hand-smashed guacamole and marinated proteins. With
locations throughout the Southeast, Barberitos offers a vibrant
dining experience focused on flavor, freshness, and customer
satisfaction. The brand began franchising in 2002 and was acquired
by WOWorks in 2022, now boasting the highest unit-level economics
in the burrito industry and positioning itself to lead the
fast-casual burrito category.
About WOWorks
Founded in 2020, WOWorks is dedicated to helping guests pursue
their passions and enjoy their best lives through flavorful,
healthier meals and exceptional service. A subsidiary of Centre
Lane Partners, LLC, WOWorks' portfolio includes Barberitos
Southwestern Grille and Cantina, Saladworks—the nation's premier
fast-casual salad brand; Frutta Bowls, Garbanzo Mediterranean
Fresh, Z!Eats (formerly Zoup!) and The Simple Greek. WOWorks aims
to drive explosive growth across its brands through innovative
avenues such as ghost kitchens, food trucks, and grocery
retail.
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SOURCE Barberitos