ST.
LOUIS, Dec. 20, 2024 /PRNewswire/ -- Eric Watkins, President of Abstrakt, is shedding
light on the significant challenges businesses face when building
in-house Sales Development Representative (SDR) teams. Rising
costs, complex technology needs, and extended timelines are making
outsourcing an increasingly attractive option for companies seeking
efficient and effective sales solutions.
"We often find companies have already tried to do this all on
their own and struggled," said Watkins. "It's a lot of puzzle
pieces to put together, and working with a professional team that
does this exclusively often gets better results."
Watkins noted that businesses often underestimate the full scope
of building an SDR team, from recruiting and onboarding skilled
personnel to investing in necessary software and AI tools.
Additional hurdles include developing outreach strategies,
maintaining accountability metrics, and ensuring consistent
performance tracking. "Building your own team can be a good route
if you have the fully dedicated resources to do so," Watkins said.
"But it requires a lot of software, content planning, research
tools, and follow-through on sequencing."
The rise of AI-driven sales tools has added to the complexity,
with many companies struggling to optimize these technologies for
maximum impact. Watkins explained that companies often lack the
expertise to effectively integrate AI into their outreach efforts,
further extending the time and cost required to build a functional
SDR team.
For many businesses, outsourcing to specialized teams like
Abstrakt provides a faster and more cost-effective solution. By
eliminating the need for ongoing training, technology investment,
and process development, outsourcing offers immediate access to
experienced professionals and proven systems. Abstrakt, which
handles over 100,000 appointments annually across industries, has
seen firsthand how outsourcing delivers measurable results for its
clients.
"Evaluate your resources, timeline, and ability to stay
accountable to your sales goals," Watkins advised. "If there are
gaps, partnering with a team that specializes in this work can help
you grow faster and more effectively."
Abstrakt is a B2B lead generation and marketing agency based in
St. Louis, Missouri. With over a
decade of experience, the company specializes in omnichannel
appointment setting and helping businesses achieve measurable
growth.
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SOURCE Abstrakt Marketing Group