Beverage Company Announces Partnership With
"Naz Isn't Lucky" Video Starring Reid.
AUSTIN,
Texas, Dec. 25, 2024 /PRNewswire/ -- Lucky
Energy, the cleaner, better-for-you energy drink known for its
deliciously refreshing beverages, announced today it has signed the
NBA's 2024 Sixth Man of the Year, Minnesota Timberwolves Center
Naz Reid, as its first
headline athlete by releasing its "Naz Isn't Lucky" video starring
Reid. The deal includes an OOH campaign in Minnesota, NIL (name, image, likeness) for
POS, social media promotions, and more.
"Naz Isn't Lucky" features a child's voice saying, Tell Me
About Naz Reid. Scenes of Naz dominating the court appear, with
a voiceover describing who he is. Naz is a Beast (Naz dunks on
his opponent); Naz doesn't care about your offense (Naz rejects his
opponent). You can call him Naz; just don't call him lucky (Naz
scores a fadeaway while falling to the floor). Naz then appears
holding a can of Lucky Energy, declaring, 'Luck isn't given; it's
created. Keep going with Lucky Energy.' The campaign was developed
in-house, with photography from storied photographer Cassy
Athena, who is a staple on the basketball scene and embodies
the brand spirit, having lived through a brain tumor over ten years
ago.
"There were doubts when I entered as an undrafted player, but I
knew what I could do. I'm where I am through hard work and not
giving up. I'm looking forward to helping fuel other athletes with
Lucky Energy so they can reach their potential and make their
dreams a reality," said Naz Reid
about the partnership.
"Naz is the epitome of what Lucky Energy represents. He's been
challenged, with naysayers in the background ready to write him
off. What we saw this year as he became the NBA's Sixth Man of the
Year was absolute grit. He dared to believe in himself. Despite the
obstacles, he continued to show up daily to put in the work. Naz
made his own luck. Disciple and his unwavering commitment to never
giving up is turning his dreams into a reality. We couldn't be more
proud to have him as the first athlete on our team," said Founder
and CEO of Lucky Energy Richard Laver.
Lucky Energy products are designed to optimize performance.
Packed with natural flavors and cleaner ingredients, the company
hopes to become the beverage of choice for athletes who care about
what they put into their bodies. The company first dipped its feet
into the sports world in August 2024,
appearing at the Women and Men's U.S. Open Semi-Finals matches,
with Jessica Pegula's and
Frances Tiafoe's coaches sporting Lucky Energy T-shirts in the box.
"Working with athletes has always been part of our plan. As we
enter new markets and look to increase brand awareness, aligning
with players like Naz who fully embody the brand is key," said
Hamid Saify, CMO of Lucky
Energy.
Richard Laver founded Lucky
Energy after experiencing tragic lows and dizzying heights; he
launched the company to inspire people to persevere and keep going
as he learned to do. He's the youngest survivor of the Delta
191 flight that killed his father and 136 others. After
surviving the crash at just 12 years old, Laver suffered from
depression and was homeless by 27. He eventually found the love of
his life, Michelle, but during the premature birth of their first
child, Kate, she was diagnosed with cerebral palsy and would need a
feeding tube for nourishment. Through a medley of medical
complications, he founded Kate Farms (now the #1 recommended
plant-based tube-feeding formula) to save her life. In thinking
about his next chapter, Laver landed on creating a cleaner
alternative to the energy drinks on the market.
To learn more about Lucky Energy and its partnership with
Naz Reid,
visit www.luckybevco.com and follow @luckyenergyofficial
on social media. If you have any questions, please contact
Valeria Carrasco at
valeria@hallettsconsulting.com.
ABOUT Lucky Energy Drink
Lucky Energy is a cleaner,
better-for-you energy drink company founded by serial beverage
entrepreneur Richard Laver. The
brand creates high-quality products to motivate people to keep
going. The product line features five flavors—with 5 super
ingredients, including maca and beta-alanine, 0 sugar, 0
aftertaste, and only 5 calories. Products are available on Amazon.
For more information, visit www.luckybevco.com and follow
@luckyfckenergy on social media.
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SOURCE Lucky Beverage Company
