America's favorite ice cream flavor gets a spirited twist with
this indulgent new creation, rolling out nationwide this
spring.
MADISON,
N.C., Jan. 22, 2025 /PRNewswire-PRWeb/ --
Midnight Moon®, the award-winning craft moonshine brand by Piedmont
Distillers, introduces Vanilla Moonshake™– the first-ever vanilla
moonshine cream liqueur. This latest addition to the Moonshake™
lineup brings the timeless taste of vanilla to life with a spirited
twist.
Inspired by America's favorite ice cream flavor, Midnight Moon
Vanilla Moonshake™ blends rich vanilla cream with the bold kick of
Midnight Moon's signature moonshine for a velvety smooth sip. At 34
proof (17% ABV), this craft cream liqueur is as versatile as it is
indulgent—perfect over ice, swirled into coffee, crafted into
decadent dessert cocktails, or blended into the ultimate adult
milkshake. It even shines as a secret ingredient in baking cakes,
cookies, and other sweet treats.
"Vanilla is America's #1 ice cream flavor, and it's finally
getting the moonshine moment it deserves," said Gina Huss, Senior Vice President of Sales and
Marketing at Piedmont Distillers. "We set out to create a product
as versatile as it is memorable, blending the comfort of classic
vanilla with the bold, distinctive kick of the legendary moonshine
our fans know and love. Vanilla Moonshake™ is sweet, smooth, and
pure Americana—everything Midnight Moon represents."
Vanilla is the sixth flavor to join the celebrated Midnight
Moon® Moonshake™ lineup, blending two American classics: moonshine
and milkshakes. Inspired by the golden age of diners, these
indulgent cream liqueurs pair handcrafted moonshine with rich,
creamy flavors for a modern twist on nostalgic favorites. The
lineup includes Apple Pie, Cookies & Cream, Chocolate Brownie,
Peanut Butter Cup, and the seasonal Holiday Nog.
"Piedmont Distillers has always blended nostalgia with bold
innovation, and Vanilla Moonshake™ is no exception," added
Joe Michalek, Founder and CEO of
Piedmont Distillers. "As we celebrate 20 years as North Carolina's first legal distillery
post-Prohibition, it's exciting to see how the Moonshake lineup has
become such a vibrant part of our story."
Since launching in late 2023, Midnight Moon Moonshakes have
captured hearts (and taste buds)—selling over 125,000 cases and
generating $16 million in retail
sales. Vanilla Moonshake™ builds on this success, delivering a
delicious new way to enjoy America's favorite flavor.
Midnight Moon Vanilla Moonshake™ will begin rolling out
nationwide in February 2025,
launching in Florida, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Mississippi, Missouri, New
Hampshire, New Jersey,
New York, North Carolina, South Carolina, Tennessee, Texas, West
Virginia, and Wisconsin.
Additional markets and online ordering through Midnight Moon's
website will follow in the spring. Stay in the know—visit
midnightmoonshine.com/vanilla to sign up for launch updates and
early access to Vanilla Moonshake™ as it becomes available in-store
and online.
ABOUT MIDNIGHT MOON:
Crafted at Piedmont Distillers, North
Carolina's first legal distillery post-Prohibition, Midnight
Moon® has brought authentic, handcrafted moonshine to life since
2007. Inspired by the family recipe of NASCAR Hall of Famer and
moonshine pioneer Junior Johnson,
Midnight Moon® blends a bold heritage with a dedication to quality
and innovation. Known for its signature smoothness, bold flavors,
and nostalgic charm, the brand celebrates the spirit of Americana
with every jar.
From traditional moonshine favorites like Apple Pie and
Strawberry to the indulgent Moonshake™ cream liqueurs, Midnight
Moon® continues to deliver unforgettable moments for every
occasion. Every sip is a toast to good times, great memories, and
the bold American spirit.
For more information, please visit www.midnightmoonshine.com and
follow @midnightmoonusa on Instagram, Facebook, TikTok, X and
Pinterest
Media Contact
Rachel Burns, Piedmont
Distillers, 1 6199911888, rachel@piedmontdistillers.com,
piedmontdistillers.com
Gina Huss, Piedmont Distillers,
gina@piedmontdistillers.com, piedmontdistillers.com
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SOURCE Piedmont Distillers
