Campaign will come to life through
storytelling and authentic, brand and artist activations
FRANKLIN, Tenn., Jan. 23,
2025 /PRNewswire/ -- Known for the goodness of its
scratch-made menu, today Hardee's® Restaurants announces
a new yearlong partnership with a multiplatinum artist known for
goodness in country music – Thomas
Rhett. The campaign will come to life through storytelling
and activations around values the brand and artist hold dear, like
giving back to their community, family, first responders, and of
course, college football.
"We're incredibly excited to partner with Thomas Rhett, as we work together to celebrate
goodness in all the places we call home," said Hardee's VP of
Brand Sarah Breymaier. "From our
handcrafted menu to our commitment to serving communities in need,
this partnership is all about giving back and spreading
kindness—whether through serving up delicious meals or supporting
important causes like veterans' organizations and local
communities."
While the partnership is just beginning, Thomas Rhett first experienced Hardee's
commitment to community late last year, when the duo teamed up for
a University of Georgia-themed tailgate
for hurricane relief. The event, which was held just outside
Athens in Danielsville, Ga., benefitted Atlanta-based nonprofit
Caring For Others. With Thomas Rhett, local first
responders, entertainers, football players and family in
attendance, the tailgate was a true testament to hometown rallying
around a good cause and great food.
Hardee's has been bringing people together with classic flavors
and hometown pride for more than 60 years. Its menu features
premium, all-white-meat chicken tenders hand-dipped in buttermilk
and charbroiled beef patties in abundance, but it's perhaps best
known for Made from Scratch™ Biscuits and the all-star Biscuit
Bakers who show up every day at 4 a.m. to make them.
"We all aspire to bring goodness to what we do, whether at home
with family, on the road with the band or punching the clock at
work," said Thomas Rhett. "Hardee's
puts a lot of heart into their food and teams, and we want to show
the power of goodness through this partnership, whether that's by
giving back to our communities or building connections through
music and storytelling."
Bringing together the best of quality, convenient food in
Hardee's and country music authenticity in Thomas Rhett, fans can expect a whole lot of
goodness from this partnership including community involvement
efforts in the new year.
Get the latest news and app offers from the 2024 Best Food
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Twitter: @hardees
Instagram: @hardees
TikTok: @hardees
Facebook: https://www.facebook.com/Hardees
ABOUT HARDEE'S
Home of Goodness in The Making, Hardee's® is known for
wholesome, hand-crafted menu items such as Made from Scratch™
Biscuits, Hand-Breaded Chicken Tenders™ and charbroiled 100 percent
Angus Beef burgers. Together with its franchisees, Hardee's
operates approximately 1,600 restaurants across the U.S. and has a
presence in 13 countries worldwide. Hardee's has been bringing
people together with classic flavors and hometown pride for more
than 60 years. For more information about Hardee's, please visit
www.hardees.com.
ABOUT THOMAS
RHETT
Pairing his laid-back perspective with a vocal
drenched in casual country soul, Thomas
Rhett has spent just over 10 years gathering 23 Number Ones,
16 billion streams and armfuls of awards–eight ACM Awards including
2020 "Entertainer of the Year," two CMA Awards, five
GRAMMY® Awards nominations, plus trophies from the CMT
Music Awards, Billboard Awards and iHeartRadio Awards, in addition
to being recognized with five CMA Triple Play awards for penning
three No. One songs within a 12-month period, he's never remained
static. With both songwriting prowess and charisma, his career
has been fueled by equal parts energy and emotion, to continually
keep fans on their toes. Released last August and featuring
lead single "Beautiful As You," his acclaimed seventh studio album
ABOUT A WOMAN is a "feel-good celebration of love"
(Grammy.com) that showcases the hitmaker's signature
songwriting and style while exploring new genre boundaries. It's
Thomas Rhett's live show where he
connects first-hand with fans in arenas and amphitheaters all
around the world and he recently announced his BETTER IN BOOTS
TOUR kicking off this June. He has also launched a tequila brand,
Dos Primos, now offering Blanco, Reposado, and Añejo
variants. For more information and a full list of upcoming
tour dates, visit ThomasRhett.com.
About CKE Restaurants Holdings,
Inc.
CKE Restaurants Holdings, Inc., a privately held company based
in Franklin, Tennessee, runs
and operates Carl's Jr.® and Hardee's®
restaurants, two beloved brands, known for premium and innovative
menu items such as iconic charbroiled burgers, Made from Scratch™
Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and
international footprint, Carl's Jr. Restaurants LLC and Hardee's
Restaurants LLC have more than 3,600 franchised or company-operated
restaurants domestically and more than 35 international markets and
U.S. territories. For more information about CKE, please
visit
www.ckr.com or its
brand sites at
www.carlsjr.com and
www.hardees.com.
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SOURCE CKE Restaurants Holdings, Inc.
