Brave Bison Group PLC New APAC General Manager - Caroline Troman
20 Fevereiro 2018 - 4:01AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
20 February 2018
RNS Reach
20 February 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Appoints Caroline Troman as new APAC General Manager
Brave Bison Group plc (AIM: BBSN), the social video company, has
appointed Caroline Troman as APAC General Manager. Working closely
with the EMEA office based in London, Caroline will lead Brave
Bison's rapidly growing Singapore office servicing this high-growth
region.
Her appointment follows swiftly on the back of the appointment
of Matthew Crescenzo as APAC Creative Lead. It is in line with the
Group's strategy to leverage the strong opportunity this region
holds for social video, given that ad spend in Asia-Pacific is
projected to climb by USD$30bn (GBP23.5bn) between 2016 and 2019,
accounting for 33.4% of the global figure by 2019*.
Brave Bison's APAC team offers strategy and origination of
content directly to brands and has recently created and delivered
campaigns for clients such as Johnson & Johnson, All Nippon
Airways and P&G beauty brand SKii.
Caroline joins from AOL Platforms where she was Commercial
Director, APAC. Having worked in leading roles within blue-chip
digital businesses for over 15 years, Caroline's expertise spans
strategic consultancy, business development and leading key global
accounts. She has an impressive regional network, having lived and
worked in the APAC region since 2014. Previous to this, Caroline
led sales teams at Yahoo and Microsoft Advertising.
Claire Hungate, CEO at Brave Bison, commented: "I am delighted
that Caroline is joining our excellent APAC team, bringing a wealth
of experience in running and growing digital businesses. As one of
the few regions where ad spend continues to grow, APAC is a key
target for our social video strategy, origination and distribution
model."
Caroline Troman commented: "As an owner, producer and
distributor of content, Brave Bison holds a unique position within
the social landscape. This, combined with the opportunity for
growth in APAC and the ambitious vision of the company, created a
compelling proposition that was impossible to turn down."
* ExchangeWire, June 2017
For further information, contact:
Brave Bison Group plc jack.bates@bravebison.io
Jack Bates, Communications Manager
Stockdale Securities Tel: 020 7601 6100
Richard Johnson / Andy Crossley
Redleaf Communications PR Tel: 020 3757 6880
Elisabeth Cowell / Alina Haritonova bravebison@redleafpr.com
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PGA Tour, Paramount
and Google.
Brave Bison makes it simple for content owners, creators,
brands, publishers, and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions: Europe, with headquarters
in London and APAC, with offices in Singapore.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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February 20, 2018 02:01 ET (07:01 GMT)
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