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( BW)(SONY-CORP.)(SON) Sony Announces Executive Appointments and
Organizational Reforms Effective as of April 1, 2003

    Business Editors
    UK REGULATORY NEWS

    TOKYO--(BUSINESS WIRE)--March 31, 2003--

As Sony Corporation strives to create new growth and corporate value
for the 21st Century, it will strenghten group management through
reforms based on the "integrated and decentralized" model. Sony
accordingly announces the following executive appointments and
organizational reforms effective as of April 1, 2003.

Sony already announced the adoption of the "company with committees"
principle (January 28, 2003) and its integration into Sony's own set
of governance regulations. This will now be combined with the
reorganization of the executive structure announced today to create a
new governance system and enhanced business implementation. There will
be further announcements on revision of HQ functions and candidates
for Director and Corporate Executive Officer in due course.

1) Clarifying Group Management Roles and Strenghtening the Group
Management Team

In order to clarify the range of responsibilities for executives who
oversee total group management, we have established the following
roles: Group CEO (Nobuyuki Idei), Group COO (Kunitake Ando) and Group
CSO (Chief Strategy Officer)(Teruhisa Tokunaka).

To strenghten the team responsible for total group management, Howard
Stringer will be appointed as Vice Chairman and Ken Kutaragi as
Executive Deputy President of Sony Corporation in addition to their
current positions.

2) Appointment of Regional Representatives

We have introduced a system of regional representatives who will work
to optimize operations in each of Sony's main business regions in line
with overall group vision. The regional representatives will oversee
the appropriate implementation of group strategy according to local
circumstances. 

Sony Group Americas Representative:
Howard Stringer (Director & Vice Chairman of Sony Corporation, Head of
Entertainment Business Group, Chairman & CEO of Sony Corporation of
America) will further enhance strategic linkages between entertainment
and electronics businesses in the Americas.

Sony Group Europe Representative:

Goran Lindahl (Director of Sony Corporation, Chairman of Sony Group in
Europe) 

Will oversee the formulation of and secure the implementation of the
Sony group strategy for the European market. Will in addition maximise
Sony's business opportunities and also maximise the synergies between
all of Sony's products, services and offerings in the Region.

Sony Group East Asia Representative:
Minoru Morio (Director and Vice Chairman of Sony Corporation, Group
CPO)

will work to optimize engineering, manufacturing, sales and marketing
operations in the East Asia region and to create new business
opportunities.

3) Reorganisation of Sony Group Business Structure

Sony Group's business structure will be reorganised into seven
entities (four Network Companies and three Business Groups). Further
authority will be delegated to these entities to formulate strategy
in their respective fields on a mid to long-term basis.

-- Home Network Company
Create a new home environment with networked electronic devices
centered on next-generation TV

-- Broadband Network Company
Development of next-generation electronics devices and linkages to
Game devices

-- IT and Mobile Solutions Network Company
Realize a connected world with PC and mobile devices and strengthen
the B to B solutions business

--Micro Systems Network Company
Enhance key devices and modules as core components of attractive set
products

-- Game Business Group
Promote Game businesses for the broadband era

-- Entertainment Business Group
Develop entertainment content businesses based on pictures and music
and develop a new content business model for the network era

-- Personal Solutions Business Group
Integrate various business units providing services based on direct
contact with customers through the application of IT.

4) Service/Platform Function

In addition to the Network Application and Content Service Sector
(NACS) which is at the center of Sony's network business, a Platform
Technology Center will be establised to support Sony's total business
from hardware to content. The Platform Technology Center will support
Network Companies and Business Groups on a horizontal basis.

Executive Officer Appointments (all newly appointed)

Vice Chairman         Sony Group Americas Representative, Head of Entertainment Business
Howard Stringer       Group                                                             
                      Continues as Director of Sony Corporation, Chairman & CEO of      
                      Sony Corporation of America                                       
                        
Executive Deputy President 
Ken Kutaragi          Head of Game Business Group, Officer in Charge of Broadband Network
                      Company                                                            
                      Continues as Director of Sony Corporation, President & CEO of      
                      Sony Computer Entertainment Inc.                                   
                      
Corporate Senior Vice President 
Fujio Nishida         Electronics CMO (Chief Marketing Officer) 
                      Currently Sony Corporation Group Executive Officer, President/COO of Sony 
                      Electronics Inc. 

Corporate Vice President 
Yoshihiro Taya        CFO of IT and Mobile Solutions Network Company 
                      Currently Sony Corporation Group Executive Officer, Director & 
                      Corporate Senior Executive Vice President of Sony EMCS Corporation     

Group Executive Officer 
Tsutomu Yamashita     Representative Director & President of Sony EMCS Corporation 
                      Currently Sony Corporation Corporate Senior Vice President, NC 
                      President of Home Network Company

Group Executive Officer 
Hideki Komiyama       President/COO of Sony Electronics Inc. Currently Sony Corporation
                      Corporate Vice President, President of' Electronic Devices Marketing
                      Group
                  
Group Executive Officer 
Tsugie Miyashita      Representative Director & President of Sony Marketing (Japan) Inc.
                      Currently Corporate Senior Vice President (Director) of Sony Ericsson
                      Mobile Communications Japan, inc. 



Appointments [Sony Corporation rank is given in ( )]

The following new titles have been assigned to clarify the
groupwide responsibilities of executives in their respective sectors.

Group CEO
Nobuyuki Idei (Representative Director and Chairman)

Group COO, Electronics CEO & CQO (Chief Quality Officer)
Kunitake Ando (Representative Director and President)

Group CSO (Chief Strategy Officer)
Teruhisa Tokunaka (Representative Director and Executive Deputy President)

Group CPO (Chief Procurement Officer)
Minoru Morio (Director and Vice Chairman)

Group CIO (Chief information Officer) 
Akira Kondoh (Corporate Senior Executive Vice President)

Group CFO
Takao Yuhara (Corporate Vice President)

Electronics CTO
Katsuaki Tsurushima (Corporate Senior Executive Vice President)

Electronics CoCTO
Mario Tokoro (Corporate Executive Vice President)

Electronics CoCQO
Takeo Minomiya (Corporate Executive Vice President)

Electronics CMO and concurrently Deputy President of Home Network
Company, Deputy President of IT and Mobile Solutions Network Company,
Senior General Manager of memory Stick Business Center 
Fujio Nishida (Corporate Senior Vice President)

Group General Counsel 
Teruo Masaki (Director, Corporate Senior Executive Vice President)

Group Deputy General Counsel and concurrently Executive Vice President of Sony Corporation of 
America (continued) 
Nicole Seligman

Group CSO - The Group Chief Strategy Officer is responsible for the
formulation and implementation of strategy across the entire Sony
Group. In addition, the Group CFO and Group CIO will report to him on:
Accounting, Taxation and Finance., Investor Relations; Corporate
Planning & Control; Information Systems

Electronics CMO The Electronics Chief Marketing Officer will
formulate sales and marketing strategy for electronics in each region
from a global perspective. 

Inquiries Sony Corporate Communications TEL 0354482200 FAX 0354483061


   Short Name: Sony Corp.
   Category Code: MSC
   Sequence Number: 00003473
   Time of Receipt (offset from UTC): 20030331T121943+0100

    --30--zw/mh/ac/ne/uk*

    CONTACT: Sony Corporation

    KEYWORD: UNITED KINGDOM JAPAN INTERNATIONAL EUROPE ASIA PACFIC
    INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS 
ELECTRONIC GAMES/MULTIMEDIA HARDWARE     
    SOURCE: Sony Corp.

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