RNS Number:2221K
Honda Motor Co Ld
22 April 2003


             Honda Motor Co., Ltd. Announces New President and CEO


Tokyo, 22 April, 2003 --- Honda Motor Co., Ltd. today announced that Mr. Takeo
Fukui will become the company's sixth President and Chief Executive Officer
effective in late June 2003. Mr. Fukui, 58, currently a Senior Managing and
Representative Director, will succeed Mr. Hiroyuki Yoshino, 63, who will assume
the post of Director and Advisor to Honda Motor Co. This management succession
will occur following the final decision of the Honda Motor Board of Directors
after the company's annual shareholders meeting in late June 2003.


Mr. Fukui brings a vast 34 years of experience with Honda to his new role,
including expertise in research and development, engineering, environmental
technology, racing activities and the manufacturing of automobiles, motorcycles
and power products.


Mr. Fukui joined Honda in 1969, after graduating from Waseda University with a
B.S. in Applied Chemistry. He started his career at Honda as a member of the
Honda project team that developed the Honda CVCC (Compound Vortex Controlled
Combustion) engine, which made the Honda Civic the first car to meet the strict
emissions standards set by the U.S. Clean Air Act. In 1978, Fukui was
transferred to the area of motorcycle racing, where he devoted almost a decade
to Honda's racing success including in the World Grand Prix 500cc class -
where Honda won the championship for the first time in 1983.


After 19 years with Honda R&D Co., including serving as Managing Director as
well as President of Honda Racing Corp., Fukui was appointed to the Board of
Directors of Honda Motor Co. in 1988.


As Managing Director and later as Senior Managing Director of Honda R&D Co., Mr.
Fukui assumed the entire responsibility for motorcycle development from 1987 to
1992. In 1992, he became General Manager of the Hamamatsu Factory - a
production facility with one of the most complex product mixes of any Honda
factory in the world, including motorcycles, power products and auto
transmissions. From 1994 to 1998, he served as Executive Vice President and
later as President of Honda of America Mfg., Inc. in Ohio, where production
volume significantly expanded under his tenure in order to meet increasing
customer demand for Honda products in the North American market. In 1998, Mr.
Fukui was named President of Honda R&D Co., his current post, and promoted to
Senior Managing Director of Honda Motor Co. in 1999 with the additional
responsibility for Honda's motorsports activities, including Formula One Grand
Prix racing.


Mr. Hiroyuki Yoshino has served as Honda's fifth CEO since assuming the
position in June 1998. He has been with Honda more than 40 years, including the
past five years as President and CEO. Under Mr. Yoshino's strong leadership,
Honda has expanded its global business from 10 million customers in 1998 to more
than 15 million customers in 2002 while creating two new autonomous regional
operations in South America and China. The company also has continued to
advance its technological leadership, including the introduction of two
gas-electric hybrid vehicles, the "FCX" fuel cell vehicle and ASIMO, the
world's first bi-pedal humanoid robot. Significantly, over the past four
years, Honda has innovated its global manufacturing operations to the flexible 
"New Manufacturing System" that enables Honda to quickly and flexibly respond
to changes in the marketplace on a global basis.


Mr. Yoshino joined Honda in 1963 as an engineer. In 1969, he became the first
Honda R&D engineer assigned to the U.S. with the responsibility to work with the
U.S. auto industry on the new Clean Air Act. As President of Honda R&D Co. and
later Honda Motor Co., he guided the company to a leadership position in meeting
both the environmental and safety challenges.


Honda is one of the world's leading producers of mobility products including
its line-up of motorcycles, automobiles and power products. This diverse
product line-up has made Honda the world's preeminent engine-maker, with
production of more than 15 million engines globally in 2002.


                                     # # #

Executive Resume


                                                            As of April 22, 2003


                                  Takeo Fukui

                 



Place of Birth:    Tokyo, Japan

Date of Birth:     November 28, 1944

Education:         Waseda University, B.Sc., Applied Chemistry


Professional Experience:

April        1969        Joined Honda Motor Co., Ltd.

April        1979        Chief Engineer, Honda R&D Co., Ltd.

September    1982        Chief Engineer, Honda Racing Corporation

December     1983        Director, Honda Racing Corporation

September    1985        Executive Vice President, Honda Racing Corporation

May          1987        Managing Director, Honda R&D Co., Ltd.
                         President, Honda Racing Corporation

June         1988        Director, Honda Motor Co., Ltd.

June         1990        Senior Managing Director, Honda R&D Co., Ltd.

March        1991        General Manager, Motorcycle Development, Honda Motor
                         Co., Ltd.

June         1992        General Manager, Hamamatsu Factory, Motorcycle
                         Operations, Honda Motor Co., Ltd.

June         1994        Executive Vice President, Honda of America Mfg.,Inc.

June         1996        Managing Director, Honda Motor Co., Ltd.
                         President, Honda of America Mfg., Inc.

June         1998        President, Honda R&D Co., Ltd.

June         1999        Senior Managing Director, Honda Motor Co., Ltd.
                         In charge of Motor Sports




Executive Resume

                                                            As of April 22, 2003



                                Hiroyuki Yoshino

                    



Place of Birth:       Fukui, Japan

Date of Birth:        November 2, 1939

Education:            Tokyo University, B. Eng., Aeronautics and Astronautics


Professional Experience:

April       1963    Joined Honda Motor Co., Ltd.

March       1977    Director, Honda R&D Co., Ltd.

May         1981    General Manager, Asaka R&D Center, Honda R&D Co., Ltd.

May         1983    Director, Honda Motor Co., Ltd.
                    Executive Vice President, Honda R&D Co., Ltd.
                    President, Honda Racing Corporation

March       1987    General Manager, Suzuka Factory, Honda Motor Co., Ltd.

June        1988    Managing Director, Honda Motor Co., Ltd.
                    President, Honda of America Mfg., Inc.

June        1990    Senior Managing Director, Honda Motor Co., Ltd.

June        1992    Executive Vice President,
                    Chief Operating Officer for Automobile Operations (Japan),
                    Honda Motor Co., Ltd.

June        1994    President, Honda R&D Co., Ltd.

June        1998    President and Chief Executive Officer, Honda Motor Co., Ltd.

June        1999    Chief Operating Officer for Regional Operations (Japan)







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