ADIL Adili

    8 January 2008

                                   Adili plc                                   

                          ("Adili" or "the Company")                           

                                Trading Update                                 

Adili plc, the online ethical fashion retailer which was admitted to trading on
AIM in December 2007, announces a trading update for the Christmas 2007 trading
period.

Sales in the four weeks prior to the final shipping date for Christmas (21
December 2007) were up by 388 per cent. on those for the same period in 2006.
2,357 items (2006: 835) were shipped, arising from 1,050 orders (2006: 376),
during the same period.

The Company also reports that strong trading has continued into the sale
period, which commenced on 21 December 2007.

The Directors are greatly encouraged by the level of trading leading up to
Christmas and the strong start to the Sale, which was in line with their
expectations.

Adam Smith, Chief Executive, commented:

"Given the increasing share of the retail market being taken by ethical
consumerism together with the continued rapid growth of online retail sales, we
remain confident and excited about the prospects for Adili."

Enquiries:

Adili plc                                                      T: 01258 837 437
                                                                               
Adam Smith, Chief Executive Officer                                            
                                                                               
Christopher Powles, Finance Director                                           
                                                                               
John East & Partners Limited                                   T: 020 7628 2200
                                                                               
John East                                                                      
                                                                               
David Worlidge                                                                 
                                                                               
Biddicks                                                       T: 020 7448 1000
                                                                               
Katie Tzouliadis                                                               
                                                                               
Sophie Lane                                                                    

About Adili plc

Adili was launched in September 2006 as an online shop for ethical fashion (
www.adili.com). The Company sources and offers fashionable and stylish clothes,
accessories and other lifestyle products for women, men and children from a
range of ethical brands.

The business was established by three of its directors: Quentin Griffiths
(Non-executive Director), co-founder of ASOS plc and EBTM plc; Adam Smith
(Chief Executive Officer), who has worked in the retail sector for 15 years;
and Christopher Powles (Finance Director), who has a strong financial and
environmental background. The Company's Creative Director is Sim Scavazza,
previously brand director at Miss Selfridge, and the Company is advised on
ethical issues by Clare Lissaman, a highly regarded independent consultant on
ethical trading, fair trade and corporate social responsibility.

Adili floated on AIM on 12 December 2007, at the same time raising �1.5 million
(gross) in a placing of shares.

According to the Cooperative Bank's Ethical Consumerism Report 2007, the market
for ethical products, such as humane cosmetics and eco-fashion, was worth
approximately �1.5 billion in 2006, with sales in the "ethical clothing" sector
up 79 per cent. to �52 million.



END

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