Quepasa Corporation (NYSE Amex: QPSA), the
public market leader for social discovery and owner of
North-American platform
myYearbook and
Latin-American platform
Quepasa, today
announced that the company and its affiliated brands are being
consolidated and rebranded as MeetMe, establishing the company as
the global social networking brand for meeting new people. The
company will be rolling out the new name across all platforms later
this year, beginning with myYearbook in July.
"MeetMe reflects the company's mission -- to build the leading
social network for meeting new people -- and underscores what our
members across the Americas already expect each time they log in,"
said John Abbott, CEO of Quepasa Corporation. "With MeetMe, we look
forward to bringing the highly engaging mobile and web products
that myYearbook created to a global audience. MeetMe is the natural
next step in our effort to align the long-established mission of
the company with the outward facing brand: to build a platform
synonymous with meeting new people throughout the world."
The company underwent a careful vetting process in selecting the
new name, reviewing more than 1,000 candidate names and winnowing
down the field through tens of thousands of surveys to users and
non-users in more than a dozen countries. Among non-users, the
MeetMe name was found to connote "meeting new people" and
"friendship" -- the #1 and #2 reasons users of Quepasa and
myYearbook use each service, as the attached chart
demonstrates.
"We are excited to seize upon our great momentum in mobile, our
strong monetization, and our global footprint to drive growth and
long-term shareholder value," noted Geoff Cook, COO of Quepasa
Corporation. "With MeetMe, we intend to realize our vision of a
global brand for meeting new people. We will then combine the
myYearbook and Quepasa user base into a single web and mobile
platform and accelerate growth in Latin-America through strong
mobile products. Over the course of time, we expect our usage
pattern will be predominantly international, like other leading
social services, as we work to internationalize the platform into
half a dozen languages by the end of the year."
"The MeetMe service will be a renaming of the myYearbook
platform. This is consistent with the strategy articulated at the
time of the Quepasa-myYearbook merger, as the myYearbook platform
is more evolved from the standpoint of both engagement and
monetization," continued Cook. "At the time of the rebrand, the
only thing changing is the name and logo. To our advertisers,
MeetMe offers the same highly desirable audience, only larger, and
the same advertising products delivering dramatic engagement and
share of voice."
Along with renaming the platform, the company will adopt a new
logo. The new logo was chosen for its simplicity and timelessness,
as well as for indicating "fun" and "friendly" -- two of the main
attributes of the current myYearbook and Quepasa brands. The new
logo also contains a "smiley" face. Since inception in 2005,
myYearbook's logo has included a smiley face. The company chose to
continue the smiley as a friendly symbol of the brand's evolution
throughout the years.
The company's rebranding is founded on its long-term stake in
global social discovery. The combined properties of Quepasa and
myYearbook will establish MeetMe as the largest social network for
meeting new people in the US. On the web, the company has one of
the largest sites in the US, ranking in the top 40 most trafficked
sites in the US by page views, according to comScore. For the
myYearbook platform in particular, 2011 was a milestone year with
active users up more than 40%, new registrations up more than 100%,
visits up more than 75%, and page views up more than 100% in Q4 vs.
the prior year.
To learn more about the coming rebrand, please visit
www.meetme.com or follow the company on Twitter: @meetme.
Rebrand Conference Call Quepasa will hold a conference call and
webcast today at 10:00 am ET to discuss the rebranding. Listeners
may access the conference call live through the following
numbers:
Date: Tuesday, April 3, 2012 Time: 10:00 a.m. ET (7:00 a.m. PT)
Toll-Free Dial-In Number: 1-877-941-1427 Toll/International:
1-480-629-9664
Webcast Link:
https://viavid.webcasts.com/starthere.jsp?ei=1004495
Please dial-in at least 5-10 minutes prior to the start time.
You will be asked to register your name and organization. If you
have any difficulty connecting with the call, please contact VP of
Capital Markets and Investor Relations, Brian Harvey at
310-801-1719. A replay of the call will be available for one year
at the Investors section of Quepasa's corporate site,
www.quepasacorp.com.
About Quepasa Corporation Quepasa Corporation (NYSE Amex: QPSA)
is the public market leader for social discovery and owner of
North-American platform myYearbook and Latin-American platform
Quepasa. The company is currently consolidating its properties and
branding to MeetMe, which will be completed later this year. The
company makes meeting people fun through social games and apps,
monetized through both advertising and virtual currency. In
addition to Quepasa and myYearbook, the Company operates Quepasa
Games, a cross-platform social game development studio. Quepasa has
strong reach throughout the world, with a concentration across
North and South America. Quepasa is headquartered in New Hope,
Pennsylvania. For more information about the Company, go to
www.quepasacorp.com, or join for free at www.Quepasa.com,
myYearbook.com, or via the myYearbook app on iPhone, iPad, and
Android.
Cautionary Note Regarding Forward Looking
Statements
This press release contains forward-looking statements including
our momentum in mobile, driving growth and long-term shareholder
value, our vision of a global brand for meeting new people,
accelerating our growth in Latin America, expectations regarding
our usage pattern, expected internationalization of our platform,
and the anticipated monetization and growth in new markets from the
internationalization of our platform. Forward-looking statements
can be identified by words such as "anticipates," "intends,"
"plans," "seeks," "believes," "estimates," "expects" and similar
references to future periods.
Forward-looking statements are based on our current expectations
and assumptions regarding our business, the economy and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties, risks and
changes in circumstances that are difficult to predict. Our actual
results may differ materially from those contemplated by the
forward-looking statements. We caution you therefore against
relying on any of these forward-looking statements. They are
neither statements of historical fact nor guarantees or assurances
of future performance. Important factors that could cause actual
results to differ materially from those in the forward-looking
statements include issues that affect the functionality of our
mobile application with popular mobile operating systems, any
changes in such operating systems that degrade our mobile
application's functionality and other unexpected issues which could
adversely affect usage on mobile devices, the willingness of our
users to purchase virtual credits on their mobile devices,
acceptance of our new brand in Latin America and globally.
Further information on the company's risk factors is contained
in its filings with the Securities and Exchange Commission,
including the Form 10-K for the year-ended December 31, 2011 filed
on March 14, 2012. Any forward-looking statement made by the
company in this press release speaks only as of the date on which
it is made. Factors or events that could cause actual results to
differ may emerge from time to time, and it is not possible to
predict all of them. The company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may
be required by law.
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Contact: Robin Shallow EVP Communications & Public
Relations Quepasa Corporation (215) 862-1162 x230
robin@myyearbook.com Media Inquiries: Tammy Chan Atomic PR
for Quepasa Corporation (212) 699-3646 tammy@atomicpr.com
Investor Contact: E. Brian Harvey Vice President of Capital
Markets and Investor Relations Quepasa Corporation (310) 801-1719
brian.harvey@quepasacorp.com Follow us on StockTwits or Twitter at
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