MillerCoors Acquires Craft Brewer Saint Archer
10 Setembro 2015 - 3:20PM
Dow Jones News
MillerCoors LLC said Thursday it is beefing up its craft-beer
portfolio by acquiring its first craft brewery, Saint Archer
Brewing Co. of San Diego.
The second-largest brewer in the U.S. by market share after
Anheuser-Busch InBev NV declined to disclose financial terms.
Saint Archer expects to sell 35,000 barrels of beer this year.
Recent acquisitions have valued craft brewers at more than $1,000 a
barrel, which would value the San Diego brewery at more than $35
million.
The deal, which is expected to close next month, is the latest
in a series of craft-brewery acquisitions by global beer giants.
Heineken NV this week said it is taking a 50% stake in Lagunitas
Brewing Co., the sixth-largest independent brewer in the U.S., and
Anheuser-Busch InBev NV has bought four craft breweries since
2011.
The spate of acquisitions have been driven by craft beer's
growth in the U.S. Sales of lagers and light beer like Budweiser
and Coors Light have declined as consumers increasingly opt for the
more flavorful India Pale Ales and porters made by craft breweries.
Craft's share of the U.S. beer market rose to 9% last year from 3%
in 2003, while share for mainstream beers like Budweiser and Miller
Lite collectively fell to 77% from 86% over the same period,
according to industry tracker Beer Marketer's Insights.
MillerCoors, a joint venture between SAB Miller PLC and Molson
Coors Brewing Co., took a minority stake in Terrapin Beer Co. of
Athens, Ga. in 2011 but had been reluctant to acquire a craft
brewer because of the high valuation price the breweries command.
It found Saint Archer appealing because the brewer is located in a
strong craft-beer market, has a leading India Pale Ale known as
Saint Archer IPA and has no distribution outside California, which
will allow MillerCoors to spread it across its network of
distributors nationwide.
"How and when we get to the East Coast remains to be seen, but
we will extend the brand across the country," said Pete Marino,
MillerCoors spokesman.
Founded in 2013, Saint Archer will continue to operate
independently and manage its own brewing, packaging and shipping.
It will be a part of MillerCoors Tenth and Blake division, which
also includes Blue Moon Brewing Co., Jacob Leinenkugel Brewing Co.,
Crispin Cider Co. and Terrapin.
There is no legal definition for a craft brewery. The Brewers
Association defines it as a brewery that produces less than six
million barrels of beer and is less than 25% owned or controlled by
a larger brewer.
Write to Tripp Mickle at Tripp.Mickle@wsj.com
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(END) Dow Jones Newswires
September 10, 2015 14:05 ET (18:05 GMT)
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