Marimekko and Samsung join forces for a limited-edition collaboration
31 Janeiro 2024 - 5:00AM
UK Regulatory
Marimekko and Samsung join forces for a limited-edition
collaboration
Marimekko Corporation, Press release, 31 January 2024 at 10.00
a.m. EET
Marimekko and Samsung join forces for a limited-edition
collaboration
Finnish design house Marimekko and a global technology leader
Samsung will launch a limited-edition collaboration combining
Marimekko’s joyful lifestyle philosophy and art of printmaking with
Samsung's innovative design to inspire the world. The collaboration
introduces a catalog of limited-edition lifestyle accessories to
Samsung Galaxy products featuring the iconic Unikko floral print,
which celebrates its 60th anniversary this year. In
addition, over 40 iconic Marimekko designs from designers such as
Maija Isola will be available as artwork in the Samsung Art Store
for The Frame TV.
“We at Marimekko have always appreciated beautiful and joyful
everyday life. We are excited about our new collaboration with
Samsung as it brings our bold patterns available as accessories and
everyday art to also new audiences. Limited-edition brand
collaborations increase Marimekko’s international brand awareness,
and this way support our growth strategy, especially in
international markets. In this collaboration with Samsung, we are
particularly happy to celebrate the 60th anniversary of the Unikko
print,” says Sanna-Kaisa Niikko, Chief Marketing Officer of
Marimekko.
Samsung Lifestyle Accessories: The iconic Unikko print meets
everyday accessories
The Samsung x Marimekko limited-edition collaboration collection
brings together an assortment of lifestyle accessories such as
phone covers, Galaxy Buds cases and watch wristbands with
Marimekko’s iconic Unikko print. The collection will be available
from March 2024 onwards at Samsung’s e-tailers and retailers in
selected markets, starting from the Nordic markets.
“Samsung is proud to collaborate with the long-standing Finnish
design house Marimekko,” says Oscar Nöjd, Head of Sales Innovation,
Mobile, Samsung Electronics Nordic AB. “This partnership will
enable our users to enjoy fun, world-renowned Finnish design with
their everyday lifestyle accessories.”
Samsung Art Store and Marimekko: Where Art Meets
Innovation
From 1 February 2024, Marimekko’s timeless prints will also be
featured as art pieces in Samsung Art Store, a global subscription
service available on The Frame TV that allows users to browse and
set from a catalog of over 2,500 artworks from the world’s most
renowned museums, galleries, as well as design companies. The
collection features prints from Maija Isola, Fujiwo Ishimoto,
Katsuji Wakisaka, Vuokko Eskolin-Nurmesniemi and Maija
Louekari.
“Samsung is proud to introduce the first ever addition of
Finnish design to the Samsung Art Store collection,” says Sofia
Monteiro, European Product Manager for Samsung Art Store. “Our
vision with this partnership is to bring timeless design directly
to our users, enabling them to personalize their living spaces with
a touch of Finnish creativity.”
Photos: download photos
https://mediabank.marimekko.fi/l/8gSrfpgLMrrn
Read more: https://marimekko.com/samsung-x-marimekko
Further information:
Lotta Roitto, Marimekko Communications
Tel. +358 9 7587 233
lotta.roitto@marimekko.com
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About Marimekko:
Marimekko is a Finnish lifestyle design company renowned for its
original prints and colors. The company’s product portfolio
includes high-quality clothing, bags and accessories as well as
home décor items ranging from textiles to tableware. When Marimekko
was founded in 1951, its unparalleled printed fabrics gave it a
strong and unique identity. In 2022, the company's net sales were
EUR 167 million and comparable operating profit totaled EUR 30.4
million. Globally, there are roughly 150 Marimekko stores, and
online store serves customers in 35 countries. The key markets are
Northern Europe, the Asia-Pacific region and North America. The
Group employs about 460 people. The company’s share is quoted on
Nasdaq Helsinki Ltd. www.marimekko.com
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, digital
appliances, network systems, and memory, system LSI, foundry and
LED solutions. For the latest news, please visit the Samsung
Newsroom at news.samsung.com.
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