The auction for five new Tequila Don Julio
1942 Cask Finish expressions is now live exclusively in partnership
with BlockBar
NEW
YORK, June 4, 2024 /PRNewswire/
-- Tequila Don Julio, the leader in the luxury tequila
category, is making history with its inaugural global cask sale,
offering spirits collectors around the world the opportunity to own
a limited-edition release of the iconic Don Julio 1942 with a
special cask finish. To bring modern Mexico and tequila culture to fans around the
world, this is the first-ever release of limited-edition Don Julio
1942 expressions globally.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9272951-tequila-don-julio-1942-expressions-global-cask-sale/
Bottled as new-to-world editions of Tequila Don Julio 1942, five
expressions will be masterfully crafted through an extended
finishing process utilizing casks which previously held Bourbon,
Ruby Port, Orange Wine, Madeira Wine
and Crémant. With only one cask of each finish released, owners
will experience tasting notes that have never before been featured
from this ultra-premium añejo tequila. The five, extremely rare and
new Tequila Don Julio 1942 expressions are available through an
exclusive online auction on BlockBar.com, closing at 10 a.m. EST on June 20,
2024. Following the auction, the owners of each of the new
expressions will be invited to a special event at the brand's
private distillery in Mexico
forming a cask owner community.
"The culture surrounding agave-based spirits is exciting,
constantly evolving, and this inaugural Tequila Don Julio 1942
global cask sale demonstrates our commitment to continue to push
the boundaries of what a luxury tequila experience can be," said
Sophie Kelly, Senior Vice President
of Global Tequila and Mezcal Categories at DIAGEO. "We recognize
that for many, luxury tequilas are considered an extension of one's
lifestyle, so we're meeting the demand for prospective buyers and
tastemakers to not only own an extremely rare, super luxe-tequila,
but to own a piece of the Tequila Don Julio history and
legacy."
The five limited-edition Tequila Don Julio 1942 expressions were
carefully selected to best complement the Don Julio 1942 tasting
notes, while enhancing certain intricacies of its flavor profile.
The Crémant Cask Finish introduces floral and citrus notes, while
the Orange Wine Cask Finish imparts tea and sweet spices. The Ruby
Port Cask Finish offers a combination of cinnamon and dark
chocolate, the Madeira Wine Cask Finish brings the opulence of
toffee and spices and the Ex-Bourbon Double Charred Cask Finish
deepens the warmth of Tequila Don Julio 1942 with toasted oak and
caramelized banana notes.
Crafted at La Primavera Distillery in the highlands of
Jalisco, Mexico by an expert team
of tequileros, each step of the process from harvesting the agave
to finishing each unique expression involved meticulous
coordination and craft, using the same traditional standards of
production that brand founder Don Julio González set when he first
followed his heart and revolutionized the tequila category,
resulting in only the highest quality tequilas.
Striking, bold and as unique as the tequila within,
limited-edition bottles have been specifically created for the
Tequila Don Julio 1942 Cask Finish release and will be individually
numbered, featuring a gold-embossed icon that is emblematic of the
origins for the five special cask finishes. These icons will be
displayed on a vibrant, blue-colored Tequila Don Julio 1942 bottle
which maintains the variant's iconic architecture, a shape chosen
by Don Julio González himself to pay homage to the leaves of the
agave plant.
"We are excited to announce the partnership between Tequila Don
Julio and BlockBar for the release of its inaugural limited-edition
global cask sale. Tequila Don Julio is synonymous with quality and
innovation, and this collaboration is testament to that. With one
full cask each of five, bespoke 1942 finishes, we are excited to
showcase the exceptional craftsmanship and innovative spirit that
define both Tequila Don Julio and BlockBar. We invite tequila
enthusiasts worldwide to participate in our online auction to
become one of the world's first owners of a Tequila Don Julio 1942
cask finish expression," said BlockBar's Jamie Ritchie.
The Tequila Don Julio 1942 Cask Finish Release -
2024 auction is now live on BlockBar, with each finish
representing its own lot. The starting bid for each cask is
$35,000 and individuals who are of
legal purchase age for beverage alcohol in the country in which
they reside, and in any case aged 18 or older, can participate by
creating a BlockBar account before the auction closes at
10 a.m. EST on June 20, 2024.
Tequila Don Julio will store all five casks at its Mexico distillery until bottling which will
occur between December 2024 and
March 2025. The BlockBar global
platform, powered by blockchain technology, offers owners a unique
opportunity to sell or gift their special cask finishes of Tequila
Don Julio 1942 to anyone of legal drinking age worldwide. Owners
can sell or gift each cask NFT, representing the equivalent of the
full cask of the tequila they purchased. At bottling, the cask NFTs
will each convert to 40 NFTs that can also be gifted or sold,
representing ownership of 40 cases of six 750ml bottles. These
bottles will be stored by BlockBar and will be available for
redemption globally by June 2025.
To learn more and keep up with the latest from the Tequila Don
Julio, be sure to follow @DonJulioTequila on
Instagram.
ABOUT TEQUILA DON JULIO:
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. Tequila
Don Julio, Mexico's original
luxury tequila, uses only the highest caliber, fully matured and
ripened Blue Agave that has been hand-selected from the rich, clay
soils of the Los Altos region of
the state of Jalisco. The Tequila
Don Julio portfolio includes Tequila Don
Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio
Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio
1942, and Tequila Don Julio Ultima Reserva. For more information on
Tequila Don Julio, please visit www.DonJulio.com.
ABOUT DIAGEO:
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, J&B
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly
180 countries around the world. The company is listed on both the
London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and
performance, visit us at www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com for information,
initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
ABOUT BLOCKBAR:
BlockBar enables the wine and spirits
community to buy, store, sell, gift, and ship the highest quality
wines and spirits, sourced directly from producers and
authenticated via blockchain. Our team has access to the world's
most sought-after bottles, barrels, and casks, many of which are
unique to BlockBar. These are released on the platform through
various sales mechanics, with many including immersive events and
unique experiences. Underwritten by the power of blockchain,
BlockBar guarantees provenance and authenticity so users can safely
build their collections. Despite its cutting-edge approach,
BlockBar's roots stretch back decades. BlockBar was launched in
October 2021 by cousins Dov and Sam,
who are an active part of the family-owned Falic Group, a network
founded in 2001 that today comprises over 50 businesses including
Duty Free Americas, the largest duty-free operation in the
Americas.
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SOURCE Tequila Don Julio