Mirada PLC Launch of New Turn-Key Solution (3627M)
11 Maio 2020 - 3:00AM
UK Regulatory
TIDMMIRA
RNS Number : 3627M
Mirada PLC
11 May 2020
11 May 2020
Mirada plc
("Mirada" or the "Company")
Launch of New Turn-Key Solution - Iris in Swift Mode
Iris in Swift Mode Makes Mirada's Solutions Accessible to More
Operators
Mirada (AIM: MIRA), a leading provider of integrated software
solutions for digital TV operators and broadcasters, announces that
it has made its acclaimed Iris end-to-end multiscreen solution
accessible to more operators with its new turn-key solution, Iris
in Swift Mode.
The launch enables smaller operators and content owners to
deploy a competitive, cloud-based video service with rapid
time-to-market and an affordable business model with low upfront
costs. Mirada believes that this new product will significantly
increase its addressable market.
Iris in Swift Mode provides operators with a pre-packaged,
cutting-edge multiscreen platform available in standard or plus
versions. Swift Mode delivers live and on-demand content across a
wide variety of devices including smartphones, tablets, laptops,
Android TV set-top boxes, smart TVs and Google Chromecast.
Swift Mode includes all of the advanced features of Iris, such
as cDVR (cloud Digital Video Recorder), advanced remote-control
functionality, Live2VoD and content discovery, promotion and
advertising features. Customers can also benefit from consumption,
operational and navigational insights from Mirada's data
intelligence platform, LogIQ. In addition, Swift Mode will
incorporate Mirada's UX (User Experience) Evolver tool. This uses
unassisted machine learning for audience segmentation and enables
the operator to change the way it presents and promotes its
offering to different subscribers in real time. These are all
superior, cutting-edge functionalities that are currently only
offered by a handful of top tier operators.
With Iris in Swift Mode, operators reap the rewards of a
cloud-based solution, including quick and easy integration of new
features and functionalities and periodic upgrades to keep up to
date with the latest market trends. Operators can also scale their
service effortlessly to respond to changing customer expectations
or surges in traffic.
As a turn-key solution, Iris in Swift Mode comes with several
carefully selected third-party components included. This provides
operators with a one-stop-shop solution to launch their video
service as quickly as possible without sacrificing the best quality
experience for their customers.
Jose Luis Vazquez, CEO of Mirada, commented: "We are delighted
to be launching Iris in Swift Mode, our new turn-key solution. This
will enable operators of any size to provide the type of user
experience currently offered by only a handful of top tier
operators. We are confident Iris in Swift Mode will expand Mirada's
market reach and look forward to providing further updates."
Enquiries:
Mirada plc +44 (0) 207 868 2104
José Luis Vázquez, Chief investors@mirada.tv
Executive Officer
Gonzalo Babío, Chief Financial
Officer
Newgate Communications +44 (0) 207 653 9850
Bob Huxford mirada@newgatecomms.com
Tom Carnegie +44 (0) 20 3328 5656
Megan Kovach
Allenby Capital Limited
(AIM Nominated Adviser and Broker)
Jeremy Porter
Liz Kirchner
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About Mirada
Mirada is a leading provider of products and services for
Digital TV Operators and Broadcasters. Founded in 2000 and led by
CEO José Luis Vázquez, the Company prides itself on having spent
almost 20 years as a pioneer in the Digital TV market. Mirada's
core focus is on the ever-growing demand for TV Everywhere for
which it offers a complete suite of end-to-end modular products
across multiple devices, all with innovative state-of-the-art UI
designs.
Mirada's products and solutions, acclaimed for unparalleled
flexibility and optimal time to market, have been deployed by some
of the biggest names in digital media and broadcasting including
Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France
Telecom. Headquartered in London, Mirada has commercial
representation across Europe, Latin America and Southeast Asia and
operates technology centres in the UK, Spain and Mexico. For more
information, visit www.mirada.tv
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END
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May 11, 2020 02:00 ET (06:00 GMT)
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