TIDMOOUT
RNS Number : 7403E
Ocean Outdoor Limited
15 March 2022
15 March 2022
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor set to retain GBP25 million advertising contract
for the iconic BFI IMAX in London
London, UK: Ocean Outdoor, a leading operator of premium digital
out of home (DOOH(R)) advertising in the UK, the Netherlands, the
Nordics and Germany, is pleased to announce that it has been named
the preferred bidder for the advertising contract for the iconic
BFI IMAX in London, subject to contract.
As the incumbent, Ocean has held the rights to sell the unique
outdoor advertising landmark for more than 10 years. Following a
highly competitive pitch process, the company's contract is set to
be renewed for another five years with a lifetime value of GBP25
million.
The unrivalled BFI IMAX is Europe's largest OOH canvas,
combining 1,734m(2) of creative space with the latest technology in
LED lighting to deliver unique, high impact advertising
experiences. Measuring 120 x 15 metres, the irreplicable
advertising wrap dominates the roundabout next to Waterloo railway
station.
Ocean first won the BFI IMAX advertising contract in April 2006.
Global brands such as Apple, Universal Pictures, Netflix, LMVH,
Mercedes, Tiffany, Hugo Boss and HSBC have occupied the famous
advertising banner under Ocean's tenure.
With a clear vision for the future, Ocean Labs and Ocean Studio
will roll a new suite of creative initiatives including 3D visual
experiences, animated holographics and projection mapping and
mobile augmented reality, allowing advertisers to make use of the
"virtual" skyline above the physical IMAX with richer and more
immersive content.
Lisa Rowe, BFI director of strategic projects, said : "The BFI
are delighted to name Ocean Outdoor as our Preferred Bidder and
look forward to continuing with our partnership for the next five
years, subject to contract. The BFI IMAX advertising wrap is a
critical revenue stream that supports delivery of the BFI's UK wide
cultural activities and Ocean's proposal provides the BFI with
surety of significant income over the length of the contract.
"In what was a highly competitive pitch process, Ocean
demonstrated a clear, ambitious vision for one of the world's best
known and highly demanded advertising assets. We are genuinely
excited to work with Ocean in delivering on that vision which will
support the continued success of the BFI IMAX ."
Ocean CEO, Tim Bleakley, said : "To have retained such a highly
contested long-term contract is a significant win for the Ocean
Group and a testament to the UK management team. The BFI IMAX is
one of the most recognised OOH landmarks in the world. We look
forward to continuing to work with the BFI to deliver on its
objectives for the next five years."
Ocean COO, Stephen Joseph, said : " We are delighted to have
been selected, once again, as media partner for the BFI IMAX. The
BFI IMAX has been a key asset for many years and we have ambitious
new plans for the future.
"We would also like to thank the team at the BFI IMAX for their
continued belief in Ocean. Our goal is to establish a market
leading presence in the virtual and online worlds, giving the
super-premium location and advertisers an enhanced audience reach
."
ENDS
For further information please contact:
Ocean Outdoor 020 7292 6161
Tim Bleakley, CEO
Susann Jerry, Head of Communications
Yellow Jersey PR 07747 788 221
Charles Goodwin, Annabel Atkins
oceanoutdoor@yellowjerseypr.com
About Ocean Outdoor
Ocean Outdoor is a leading operator of digital out-of-home
(DOOH(R)) advertising across the UK, Northern and Continental
Europe. The Group's network of 4,000+ screens covers seven
countries and 351 cities with its technological capabilities
delivering the most impactful and measurable DOOH(R) brand and
advertising experiences.
Ocean's portfolio comprises of some of the most iconic
locations, such as the Piccadilly Lights and the BFI IMAX, whilst
it also works closely with high-profile landlords, including
Landsec, Unibail-Rodamco-Westfield (URW) , the BFI, Nuveen and the
Canary Wharf Group, as well as major city councils on the
development of its network.
To date the Group's growth has been driven by tender wins and
the rollout of new locations, as well acquisitions that complement
the existing portfolio. Since 2018, Ocean has completed seven
acquisitions, which have enabled it to expand its UK footprint and
move into the Netherlands, the Nordics and Germany.
About the BFI
We are a cultural charity, a National Lottery distributor, and
the UK's lead organisation for film and the moving image.
Our mission is:
-- To support creativity and actively seek out the next generation of UK storytellers
-- To grow and care for the BFI National Archive, the world's
largest film and television archive
-- To offer the widest range of UK and international moving
image culture through our programmes and festivals - delivered
online and in venue
-- To use our knowledge to educate and deepen public appreciation and understanding
-- To work with Government and industry to ensure the continued
growth of the UK's screen industries
Founded in 1933, the BFI is a registered charity governed by
Royal Charter.
The BFI Board of Governors is chaired by Tim Richards.
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END
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