XLMedia PLC Launch of propriety content management system (0479W)
04 Novembro 2014 - 5:01AM
UK Regulatory
TIDMXLM
RNS Number : 0479W
XLMedia PLC
04 November 2014
For immediate release 4 November 2014
XLMedia plc
("XLMedia, "the Company" or "the Group")
Launch of propriety content management system 'Palcon'
Palcon to support mobile growth and track performance
XLMedia (AIM: XLM), a leading provider of digital performance
marketing services, is pleased to announce the launch of Palcon, a
proprietary content management system, which enables improved day
to day maintenance of the Company's network of over 2,000
specialist content websites.
The development of Palcon is in line with XL Media's strategy to
invest in technology in order to continuously improve customer
experience, drive operational efficiencies, and maintain leadership
in the sector.
Palcon will enhance productivity and efficiency for XLMedia in
Content and Search through the management of its extensive website
portfolio, with advanced capabilities including the following:
-- A consolidated management system across all websites,
enabling fast and dynamic updates and upgrades
-- Comprehensive tracking support for website optimisation in
order to analyse and evaluate changes based on the performance
metrics
-- Centralised management allowing the Group to leverage both efficiencies and cost savings
In addition, Palcon will greatly enhance both mobile and social
penetration rates across the Group's 'web estate' with improved
user experience for users through mobile devices. Mobile conversion
has become a significant growth driver for the online gambling
industry, with an estimated 44% share of the global interactive
gambling market by 2018 (source: H2GC Nov 2013).
As mobile and more recently social gaming becomes a significant
part of global online traffic, XLMedia will continue to invest in
additional capabilities and more specifically develop technologies
to support mobile and tablet devices. The development of Palcon
presents an important step in improving both tracking and
performance capabilities for XLMedia.
Content and Search is the largest business unit of XLMedia,
representing 54% of the Group's revenues in the first six months of
2014. XLMedia owns more than 2,000 websites providing gambling
related content in 18 languages to potential online players. These
sites' content created by professional writers, attracts potential
high value online gamblers, which XLMedia is then able to direct to
gambling operators.
Ory Weihs, CEO of XLMedia commented:
"We are delighted to have launched Palcon across our business.
Our ability to innovate and deploy cutting edge technology will be
central to our success, particularly as the adoption of mobile
devices continues to proliferate the market.
"Our ability to both generate high quality content and manage
that content in an efficient, scalable manner will play an
important function as we accelerate a number of organic growth
initiatives in the medium term."
For further information, contact:
XLMedia plc Tel: 020 8817 5283
Ory Weihs
www.xlmedia.com
Buchanan Tel: 020 7466 5000
Jeremy Garcia / Sophie McNulty
www.buchanan.uk.com
Cenkos Securities plc Tel: 020 7397 8900
Ivonne Cantu/ Callum Davidson
This information is provided by RNS
The company news service from the London Stock Exchange
END
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