TIDMXLM

RNS Number : 4636T

XLMedia PLC

30 March 2016

 
For immediate release  30 March 2016 
 

XLMedia PLC

("XLMedia" or "the Group" or "the Company")

Final results for the year ended 31 December 2015

Strong financial performance underpinning strategic development

XLMedia (AIM: XLM), a leading provider of digital performance marketing services, is pleased to announce its final results for the year ended 31 December 2015.

The Group continued to deliver strong performance during the year, building on the foundations that it had laid over the past two years. By setting a clear strategy and focusing on execution, the Company has continued to deliver in all key areas, namely revenues and profit growth, investment in technology, and ongoing diversification of the business. The Board is confident that the Group remains well positioned to continue this strong growth and to further develop its business.

Financial highlights

   --     Revenues increased 76% to $89.2 million (2014: $50.7 million) 
   --     Gross profit increased 49% to $41.1 million (2014: $27.6 million) 
   --     Adjusted EBITDA increased 67% to $28.4 million (2014: $17.0 million) 
   --     Profit before tax increased 84% to $24.3 million (2014: $13.2 million) 
   --     Net cash from operating activities increased 68% to $28.4 million (2014: $16.9 million) 
   --     Net income increased 70% to $20.2 million (2014: $11.9 million) 
   --     Strong balance sheet with $42.6 million cash and short term investments 

Operating highlights

   --     Positive impact of acquisitions continues to accelerate profit growth and strategic progress 

o Strong performance from Marmar Media acquisition, adding skills and client base in additional verticals, namely software and ecommerce

o First phase integration of EDM now completed, second phase progressing well

o Extension of our network through ongoing bolt on acquisitions within the Publishing division of mainly UK based websites

-- Ongoing R&D has strengthened the Groups in house operations and enhanced our analytics capabilities

   --     Continued organic growth in all business segments and geographies 

The Board continues to remain confident of the Company's ability to continue to execute and deliver in the key areas and is focussed on maximising value for shareholders.

Ory Weihs, Chief Executive Officer of XLMedia, commented:

"We are extremely pleased to report another record breaking year. During 2015 we continued to invest in our technology, systems and people which are the key drivers for performance and future growth. We also made significant progress regarding acquisitions, and successfully diversified our business further.

"Over the last two years we have consistently reported strong financial performance, invested in organic growth opportunities, completed several successful earning enhancing acquisitions and declared $21.25 million in dividends to shareholders.

"We continue as always to maximise value for our shareholders, both through our ongoing work in developing the business as well as through the strategic review process which was announced on 26 January 2016.

"The Board would like to thank management and our employees for the excellent delivery of 2015 results. We look forward to further progress and achievements in 2016."

Our full annual financial statements are available on our website at the following address:

http://www.xlmedia.com/company-reports/

For further information, please contact:

 
 XLMedia plc Ory Weihs www.xlmedia.com   Tel: 020 8817 5283 
 Vigo Communications Jeremy Garcia       Tel: 020 7830 9700 
  / Fiona Henson www.vigocomms.com 
 Cenkos Securities plc (Nomad            Tel: 020 7397 8900 
  and Joint Broker) Ivonne Cantu 
  / Camilla Hume www.cenkos.com 
 Liberum (Joint Broker) Neil             Tel: 020 3100 2000 
  Patel / Chris Clarke www.liberum.com 
 

Business review

During 2015 we continued to execute our strategic plan and establish our position as a dominant player in the online and mobile traffic monetisation arena.

Our strategic plan includes the following key growth initiatives: broadening our reach to additional geographies and verticals; developing our technology infrastructure to enable our growth and competitive edge; and driving organic growth.

We are proud to report progress on executing our plan in all aspects, which resulted in the delivery of record breaking revenues and profit in 2015.

Our efforts to accelerate growth through acquisitions have also progressed well during the year with the following milestones achieved:

-- Addition of bolt on domains and websites through acquisition, complementing our publishing asset base and providing access to additional markets and products. The focus of these additional assets was for the UK as well as other European markets, and for diversified verticals. Additional bolt ons were targeted at mobile traffic in these markets. All of these acquired assets have been integrated into our publishing division and in house platforms.

-- Completed the first phase of integration of EDM (acquired September 2014) into the Group during the period and due to EDM's strong performance in the first year following its acquisition we decided to waive performance conditions for contingent consideration to accelerate full integration into the Group. The Board believes that such integration will help to improve performance and increase scale which is important as it expects social and mobile gaming to be a strong growth driver for XLMedia over the coming years.

-- On 1 July 2015 we announced the acquisition of the majority stake in Marmar Media, a performance media company for web and mobile. Marmar Media adds additional know how and scale, as well as widening the Group's customer base and adding further vertical diversification.

-- All of the acquired assets and companies are performing in line with or above management's expectations.

Below is an overview of the progress in execution of our plan during 2015:

   --     Technology infrastructure to enable our growth and competitive edge 

o We continued to increase our investment in technology and our R&D team now has over 50 staff and continues to grow.

o Following the launch of our Palcon system for the management of publishing assets at the end of 2014, we migrated our major assets to Palcon. Following migration we have seen continuous improvement in mobile performance of these websites.

o In the media segment we developed tracking tools and campaign management infrastructure to enable efficient optimization and management of campaigns.

o In December 2015 we launched Rampix - EDM's system for centralized management of social campaigns with unique targeting methodologies and dashboards.

o We further enhanced our Business Intelligence ("BI") capabilities to support information gathered from thousands of information sources, analysed and presented to our campaign managers for efficient optimization of campaigns.

-- Broaden our reach to additional geographies and verticals, diversifying our client base and markets

o We successfully broadened our business to new geographies and products, through organic growth as well as acquisitions

o The acquired websites extended our reach and established our position in the UK market

o We made our first acquisitions of websites in the financial services vertical in Europe. We believe there are growth opportunities within the financial services vertical, where we can use our online marketing expertise to bring further revenue growth

o The addition of Marmar Media added more activity in software and e-commerce verticals

o EDM continues to develop the Group's offering for mobile apps and social gaming

o Following the Marmar Media acquisition the largest customer in the group(1) represents 8% of the Group's revenues

   --     Continue our organic growth 

o The Group continues to deliver strong organic growth in all of its business segments with the 2015 year-end trading performance exceeding initial market expectations

o Organic growth continues to be strong in our core Scandinavian markets, while in other European countries as well as other English speaking countries we have increased our revenues even faster, with these countries becoming more dominant in the revenue distribution

o With the implementation of technology and tools we see improved performance and organic growth for websites and campaigns. We expect to continue this trend into 2016 and coming years

Business Segments review

 
 ($'000)                                 Partner 
                  Publishing    Media    Network    Total 
 2015 
 Revenues             30,297   45,777     13,145   89,219 
 % of revenues           34%      51%        15%     100% 
 Direct 
  profit              23,855   15,411      1,810   41,076 
 Profit 
  margin                 79%      34%        14%      46% 
 
 2014 
 Revenues             23,965   20,632      6,123   50,720 
 % of revenues           47%      41%        12%     100% 
 Direct 
  profit              18,345    8,548        685   27,578 
 Profit 
  margin                 76%      41%        11%      54% 
 
   --     Publishing 

Publishing revenues grew 26% to $30.3 million (2014: $24.0 million). The growth was primarily organic, with some additions from new assets acquired mainly during the second half the year.

We invested significant amounts in technology infrastructure to support the centralised management of our assets and we have seen improvement in conversions and performance of our assets as a result, with increased improvement in mobile results.

During 2015 we invested $7.1 million in acquiring new websites and domains and we plan to continue buying and developing more assets to further drive our growth.

   --     Media 

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Media revenues grew 122% to $45.8 million (2014: $20.6 million). The media segment includes the activity of the Company as well as EDM acquired in September 2014 and Marmar Media acquired in July 2015. EDM and Marmar Media add diversification of our activity with additional marketing channels, products and markets. The majority of revenues from the acquired businesses is derived from the US for marketing of social games, mobile apps, ecommerce and software.

Marmar Media has contributed $9.1 million to 2015 revenues. Excluding Marmar Media and the EDM additions (EDM's contribution of $6.0 in the last 4 months of 2014 compounded annually), organic growth in the media segment was 28%.

We continue to focus on performance, using our technology to improve ROI of spend in marketing campaigns.

   --     Partner Network 

Partner network revenues grew 115% to $13.1 million (2014: $6.1 million). Our partner network remains an important part of our business, giving us the opportunity to provide marketing services to our clients which are not currently serviced through our existing publishing and media networks. All of the partner network growth is organic, as we continue to attract new partners to join our network and enjoy the benefits offered to them.

Current Trading and Outlook

Demand for our services has continued across our geographic footprint and the Group has made a strong start in 2016. We will continue to seek ways in which to maximize shareholder value at the same time as continuing to commit to expanding our core offer through a combination of ongoing investment, product development and acquisitions.

Financial review

$ millions

 
                       2015    2014   Change 
====================  =====  ======  ======= 
 Revenues              89.2    50.7      76% 
====================  =====  ======  ======= 
 Gross Profit          41.1    27.6      49% 
====================  =====  ======  ======= 
 Operating expenses    18.1    13.0      40% 
====================  =====  ======  ======= 
 Operating income      23.0    14.2      61% 
====================  =====  ======  ======= 
 Adjusted EBITDA       28.5    17.0      68% 
====================  =====  ======  ======= 
 Financial income, 
  net                   1.7   (0.8)      N/A 
====================  =====  ======  ======= 
 Profit Before 
  Tax                  24.3    13.2      84% 
====================  =====  ======  ======= 
 

2015 has been another year of strong performance for XLMedia. Revenues for the year were $89.2 million, reflecting 76% growth compared to the last year. Revenues in 2015 include the acquisition of Marmar Media, acquired in July 2015, and the consolidation of EDM, acquired in September 2014, as well as strong organic growth in all business segments during the period.

Gross profit reached $41.1 million or 46% of revenues, representing 49% growth compared to last year (2014: $27.6 million, 54%). Over the course of 2015, the media segment has grown to be the largest segment in XLMedia and generating 51% of FY 15 revenues. As we continue implementing our strategy to further increase and develop our media business, the Group's revenue mix will shift further towards media, lowering gross margins. As such we expect total gross margins (in terms of percentage) to decrease further across the Group.

Operating expenses during 2015 were $18.1 million, an increase of 40% compared to last year (2014: $13.0 million). As expected, recruiting pace was stronger in the second half of the year as we worked hard to recruit additional staff to support our growing operations.

Operating expenses included $1.4 million of research and development costs, reflecting an increase of 43% compared to last year (2014: $1.0 million). These expenses are in addition to the increase of 123% in investments in internal systems developed through capitalized costs during the year of $2.0 million (2014: $0.9 million). The Group expects to invest further in technology as we see this a key driver to growth and profit for the coming years.

Adjusted EBITDA(2) reached $28.4 million or 32% of revenues, reflecting an increase of 67% to the previous year (2014: $17.0 million, 34%). As the mix of revenues changes towards more media, we expect adjusted EBITDA to decrease in terms of margins but to grow in absolute numbers.

Net financial income for year was $1.7 million, attributed to the Company's dynamic hedging activity to mitigate material exposure to foreign currencies. As a significant portion of the Group's revenues are denominated in Euros, the Company entered into a series of forward contracts for the sale of Euros and purchase of US Dollars. The Euro exchange rate decreased by 6.6% versus the US Dollar during this period. The Company gained financial income from its hedging activity which partially compensated for the decrease. The financial income was received in cash (when forward contracts matured) while the amounts recorded as fair value gains for forward contracts not yet matured was not material. The Company has entered into additional forward contracts which will mature over the course of the next 12 months.

As a result of the high adjusted EBITDA as well as the financial gain from changes in exchange rates, profit before tax increased by 84% to $24.3 million (2014: $13.2 million).

As of 31 December 2015 we had $42.6 million cash and short term investments compared to $44.1 million on December 31, 2014. The change in cash reflects an increase of $28.4 million provided by operating activity, offset mainly by spending $19.7 million on investments in technology and acquisitions and $8.0 million of dividends paid during 2015.

Current assets at 31 December 2015 were $60.9 million (31 Dec 2014: $57.8 million) and non-current assets reached $57.9 million (31 December 2014: $42.0 million). The increase in non-current assets is attributed mainly to the acquisition of Marmar Media shares, investments in domains and websites, as well as additions to our in-house technology.

Total equity on 31 December 2015 reached $90.0 million, or 75% (2014: 76%). This, with cash and short term investments of $42.6 million, positions the Group well to continue executing its strategic plan.

(1) Revenues for the six months ending 31 December 2015

(2) Earning Before interest, Taxes, Depreciation and Amortization and adjusted to exclude share based payments and expenses related to acquisition agreements

PRELIMINARY CONDENSED CONSOLIDATED FINANCIAL INFORMATION AS OF DECEMBER 31, 2015

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

 
                                   As of 31 December 
                                      2015      2014 
                                   ----------  ------- 
                                    USD in thousands 
                                   ------------------- 
 
   Assets 
   Current assets: 
    Cash and cash equivalents          35,741   27,351 
    Short-term investments              6,866   16,714 
    Trade receivables                  16,088   11,548 
    Other receivables                   2,042    1,895 
    Financial derivatives                 165      264 
 
                                       60,902   57,772 
                                   ----------  ------- 
 
   Non-current assets: 
    Long-term investments               1,102      333 
    Other receivables                     332      456 
    Property and equipment              1,190      864 
    Goodwill                           26,302   19,586 
    Domains and websites               23,897   16,728 
    Other intangible assets             4,837    4,014 
    Deferred taxes                        256        - 
 
                                       57,916   41,981 
                                   ----------  ------- 
 
                                      118,818   99,753 
                                   ==========  ======= 
 

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

 
                                          As of 31 December 
                                             2015      2014 
                                          ----------  ------- 
                                           USD in thousands 
                                          ------------------- 
 
   Liabilities and equity 
   Current liabilities: 
    Trade payables                            11,146    9,073 
    Contingent consideration payable           5,373    3,396 
    Other liabilities and accounts 
     payable                                  12,151    7,764 
 
                                              28,670   20,233 
                                          ----------  ------- 
 
   Non-current liabilities: 
    Contingent consideration payable               -    3,233 
    Deferred taxes                               317      332 
    Other liabilities                            155       42 
                                          ----------  ------- 
 
                                                 472    3,607 
 
   Equity attributable to equity 
    holders of the Company: 
    Share capital                                 *)       *) 
    Share premium                             64,447   62,271 
    Capital reserve from share-based 
     transactions                              1,390    1,784 
    Capital reserve from transaction 
     with non-controlling interests            (506)    (506) 
    Retained earnings                         22,774   12,072 
 
                                              88,105   75,621 
 
    Non-controlling interests                  1,571      292 
                                          ----------  ------- 
 
   Total equity                               89,676   75,913 
                                          ----------  ------- 
 
                                             118,818   99,753 
                                          ==========  ======= 
 

*) Lower than USD 1 thousand.

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CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME

 
                                            Year ended 31 
                                               December 
                                         -------------------- 
                                           2015       2014 
                                         ---------  --------- 
                                           USD in thousands 
                                           (except per share 
                                                 data) 
                                         -------------------- 
 
 Revenues                                   89,219     50,720 
 Cost of revenues                           48,143     23,142 
 
 Gross profit                               41,076     27,578 
 
 Research and development expenses           1,438      1,008 
 Selling and marketing expenses              3,038      2,239 
 General and administrative 
  expenses                                  13,640      9,732 
 
                                            18,116     12,979 
 
 Operating income before expenses 
  in connection with IPO                    22,960     14,599 
 
 Expenses in connection with 
  IPO                                            -        361 
                                         ---------  --------- 
 
 Operating income after expenses 
  in connection with IPO                    22,960     14,238 
 
 Finance expenses                            (523)    (1,001) 
 Finance income                              2,259        231 
 
 Income before other expenses               24,696     13,468 
  Other expenses, net                        (403)      (229) 
                                         ---------  --------- 
 
 Profit before taxes on income              24,293     13,239 
 Taxes on income                             4,093      1,329 
                                         ---------  --------- 
 
 Net income and other comprehensive 
  income                                    20,200     11,910 
                                         =========  ========= 
 
 Attributable to: 
 Equity holders of the Company              18,719      9,821 
 Non-controlling interests                   1,481      2,089 
                                         ---------  --------- 
 
                                            20,200     11,910 
                                         =========  ========= 
 
 Earnings per share attributable 
  to equity holders of the Company: 
 
Basic earnings per share (in 
 USD)                                         0.10       0.06 
                                         =========  ========= 
 
Diluted earnings per share 
 (in USD)                                     0.10       0.05 
                                         =========  ========= 
 
 

CONSOLIDATED STATEMENTS OF CASH FLOWS

 
                                                  Year ended 
                                                  31 December 
                                              ------------------ 
                                                2015      2014 
                                              ---------  ------- 
                                               USD in thousands 
 Cash flows from operating activities: 
 
 Net income                                      20,200   11,910 
                                              ---------  ------- 
 
 Adjustments to reconcile net income 
  to net cash provided by operating 
  activities: 
 
 Adjustments to the profit or loss 
  items: 
 
 Depreciation and amortisation                    3,775    1,296 
 Finance expense income, net                        231       25 
 Finance income from financial derivatives           99    (264) 
 Loss from sale of assets                             -        9 
 Cost of share-based payment                        839    1,042 
 Taxes on income                                  4,093    1,329 
 Exchange differences on balances 
  of cash and cash equivalents                      310      482 
                                              ---------  ------- 
 
                                                  9,347    3,919 
                                              ---------  ------- 
 Changes in asset and liability items: 
 
 Decrease (increase) in trade receivables       (3,580)      994 
 Increase in other receivables                    (432)    (608) 
 Decrease in related parties                          -      142 
 Increase (decrease) in trade payables            1,155    (256) 
 Increase in other accounts payable               3,892      782 
 Increase in other long-term liabilities             99       18 
 
                                                  1,134    1,072 
                                              ---------  ------- 
 Cash received (paid) during the 
  period for: 
 
 Interest paid                                      (2)        - 
 Interest received                                   72       46 
 Taxes paid                                     (2,352)    (421) 
 Taxes received                                       -      417 
 
                                                (2,282)       42 
                                              ---------  ------- 
 
 Net cash provided by operating activities       28,399   16,943 
                                              ---------  ------- 
 
 
                                                Year ended 
                                                31 December 
                                            ------------------- 
                                              2015       2014 
                                            --------   -------- 
                                             USD in thousands 
                                            ------------------- 
 Cash flows from investing activities: 
Purchase of property and equipment             (644)      (350) 
Acquisition of initially consolidated 
 companies                                   (4,459)    (9,950) 
 Payment of contingent consideration 
  in respect of acquired company             (3,500)          - 
 Acquisition of domains, websites 
  and other intangible assets               (12,326)   (11,528) 
 Proceeds and collection of receivable 
  from sale of assets                            300        328 
 Short- term and long-term investments, 
 net                                           9,625   (16,315) 
 
 Net cash used in investing activities      (11,004)   (37,815) 
                                            --------   -------- 
 
 Cash flows from financing activities: 
Issue of share capital (net of 
 issue costs)                                      -     48,917 
Dividend paid to equity holders              (8,017)    (8,243) 
Acquisition of non-controlling 
 interests                                         -    (1,490) 
Dividend paid to non-controlling 
 interests                                     (694)    (2,287) 
Repayment of liabilities to related 
 parties                                           -    (3,512) 
Exercise of options                              943         12 
Financing by non-controlling interests             -         57 
Payments of liabilities to former 
 shareholders of acquired businesses           (927)          - 
Repayment of long-term and short-term 
 liabilities                                       -      (204) 
 
Net cash provided by ( used in) 
 financing activities                        (8,695)     33,250 
                                            --------   -------- 
 
Exchange differences on balances 
 of cash and cash equivalents                  (310)      (482) 
                                            --------   -------- 
 
Increase in cash and cash equivalents          8,390     11,896 
Cash and cash equivalents at the 
 beginning of the year                        27,351     15,455 
                                            --------   -------- 
 
Cash and cash equivalents at the 
 end of the year                              35,741     27,351 
                                            ========   ======== 
 
 
 
 
 

NOTES TO PRELIMINARY CONDENSED CONSOLIDATED FINANCIAL INFORMATION

   NOTE 1:         GENERAL 

The Group is an online performance marketing company. The Group attracts paying users from multiple online and mobile channels and directs them to online and mobile businesses who, in turn, convert such traffic into paying customers.

Online traffic is attracted by the Group's publications and advertisements and are then directed, by the Group, to its customers in return for mainly a share of the revenue generated by such user, a fee generated per user acquired, fixed fees or a hybrid of any of these models.

   NOTE 2:         OPERATING SEGMENTS 

(a) General:

The operating segments are identified on the basis of information that is reviewed by the chief operating decision maker ("CODM") to make decisions about resources to be allocated and assess its performance. Accordingly, for management purposes, the Group is organised into operating segments based on the products and services of the business units and has operating segments as follows:

 
Publishing   -   The Group owns over 2,000 informational 
                  websites in 17 languages. These websites 
                  refer potential customers to online businesses. 
                  The sites' content, written by professional 
                  writers, is designed to attract online 
                  traffic which the Group then directs 
                  to its customers online businesses. 
 
 
Media      -  The Group's Media division acquires 
               online and mobile advertising targeted 
               at potential online and mobile traffic 
               with the objective of directing 
               it to the Group's users. The Group 
               buys advertising space on search 
               engines, websites, mobile and social 
               networks and places adverts referring 
               potential users to the Group's customers' 

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               websites or to its own websites. 
 
Partners   -  The Group manages marketing partners, 
 Network       whose role is to direct online traffic 
               to the Group's customers for which 
               the Group receives revenues. The 
               Group is responsible for paying 
               its partners. The Group's partner 
               programme enables affiliates to 
               have a single point of contact to 
               direct traffic to, and receive monies 
               from, rather than engaging in multilateral 
               negotiation, administration and 
               collection of revenues. 
 

Segment performance (segment profit) is evaluated based on revenues less direct operating costs. Items that were not allocated are managed on a group basis.

(b) Reporting on operating segments:

 
                                              Partners 
                          Publishing  Media    Network    Total 
                          ----------  ------  --------  --------- 
                                      USD in thousands 
                          ----------------------------------------- 
Year ended 31 December 
 2015: 
 
Revenues                      30,297  45,777    13,145     89,219 
                          ----------  ------  --------  --------- 
 
Segment profit                23,855  15,411     1,810     41,076 
                          ----------  ------  --------  --------- 
 
Unallocated corporate 
 expenses                                                (18,116) 
Other expense, 
 net                                                        (403) 
Finance income, 
 net                                                        1,736 
 
Profit before taxes 
 on income                                                 24,293 
                                                        ========= 
 
Year ended 31 December 
 2014: 
 
Revenues                      23,965  20,632     6,123     50,720 
                          ----------  ------  --------  --------- 
 
Segment profit                18,345   8,548       685     27,578 
                          ----------  ------  --------  --------- 
 
Unallocated corporate 
 expenses                                                (13,340) 
Other income, net                                           (229) 
Finance expense, 
 net                                                        (770) 
 
Profit before taxes 
 on income                                                 13,239 
                                                        ========= 
 
   (c)       Geographic information: 

Revenues classified by geographical areas based on internet user location:

 
                                  Year ended 31 
                                     December 
                                 --------------- 
                                  2015     2014 
                                 -------  ------ 
 
Scandinavia                       29,414  28,164 
Other European countries          16,732   7,457 
North America                     19,588   4,918 
Oceania                            2,788     942 
Other countries                    2,610   3,116 
                                 -------  ------ 
 
Total revenues from identified 
 locations                        71,132  44,597 
Revenues from unidentified 
 locations                        18,087   6,123 
                                 -------  ------ 
 
Total revenues                    89,219  50,720 
                                 =======  ====== 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

FR LLFLAVFIAFIR

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