XLMedia PLC Acquisition (2001W)
07 Fevereiro 2017 - 5:00AM
UK Regulatory
TIDMXLM
RNS Number : 2001W
XLMedia PLC
07 February 2017
For immediate release 7 February 2017
THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES
OF ARTICLE 7 OF THE MARKET ABUSE REGULATION EU 596/2014
("MAR").
XLMedia PLC
("XLMedia" or "the Group" or "the Company")
Acquisition of mobile performance marketing platform
XLMedia (AIM: XLM), a leading provider of digital performance
marketing, is pleased to announce the acquisition of ClicksMob Inc
("ClicksMob"), a mobile performance marketing platform.
XLMedia, via Dau-Up, the Group's mobile marketing subsidiary,
has signed a definitive agreement to acquire all business and
assets of ClicksMob for a total consideration of $5.1 million,
payable in cash. The acquisition is expected to complete during the
first quarter of 2017 and is expected to be earnings accretive in
the current financial year. ClicksMob generated unaudited revenues
of $16.3 million and profit before tax (excluding share based
payments) of $0.3 million for year ended 31 December 2016.
ClicksMob delivers performance-based user acquisition to leading
apps across a number of verticals, including gaming, e-commerce,
travel, entertainment and finance. The addition of ClicksMob will
provide the Group with significant presence in Asia, with over 30%
of ClicksMob 2016 revenues generated from the region.
Through leveraging the Group's existing expertise within games
and social marketing, the combination between Dau-Up and ClicksMob
will enable XLMedia to deliver services to a wider range of
customers in different verticals and geographies, whilst maximising
benefits of scale.
As part of the transaction Dau-Up will acquire ClicksMob's
proprietary technologies such as audience matching, engine
optimization and fraud fighting tools which will be integrated with
Dau-Up's own technology.
Ory Weihs, Chief Executive Officer of XLMedia, commented:
"We are excited to announce the acquisition of ClicksMob, which
combined with our own mobile marketing capabilities provides a
significant future growth engine for the Group across key
verticals. This acquisition represents an excellent opportunity for
XLMedia to further extend our reach in Asia in addition to
strengthening our presence in North America.
"As mobile marketing becomes a driving force in the online
marketing world, we see this as a strategic acquisition to further
strengthen our offering in this important vertical."
For further information, please contact:
XLMedia plc Ory Weihs www.xlmedia.com Tel: 020 8817 5283
Vigo Communications Jeremy Garcia Tel: 020 7830 9703
/ Fiona Henson www.vigocomms.com
Cenkos Securities plc (Nomad Tel: 020 7397 8900
and Joint Broker) Ivonne Cantu
/ Camilla Hume www.cenkos.com
Berenberg (Joint Broker) Chris Tel: 020 3207 7800
Bowman / Mark Whitmore / Amritha
Murali www.berenberg.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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February 07, 2017 02:00 ET (07:00 GMT)
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