TIDMXLM

RNS Number : 8367M

XLMedia PLC

26 January 2021

26 January 2021

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

Business Update

XLMedia (AIM: XLM), a leading global digital performance publisher , today provides an update for the year ended 31 December 2020.

For the Full Year 2020, XLMedia expects to deliver revenue of approximately $54.5 million (H1 2020: $27.7 million) and adjusted EBITDA of approximately $11.5 million (excluding transformation costs and share based payments) (H1 2020: $5.1 million).

As detailed in the first half results in September, the Company is pursuing a multi-track approach to recovering the Casino vertical, where a number of sites were penalised by Google early in 2020. This process is being carried out in conjunction with a fundamental rationalisation of the asset portfolio, significantly reducing the overall number of sites and upgrading the quality of those remaining, with a concentration on highly-engaging content and enhanced functionality to drive increased traffic and build consumer loyalty.

The approach to recovering the Casino vertical is an orderly combination of, i) submitting to Google for reconsideration certain sites which have been rebuilt in-house or in conjunction with a partner, ii) developing some entirely new sites, where this is the better strategic option, iii) de-indexing sites which are immaterial and may have a negative impact on the authority of the premium websites, and iv) disposing of sites which no longer fit with the direction of the business. We have now completed the core development work on all the rebuilt sites we will take forward and have commenced the submission process to Google for reconsideration. To date, we have been successful in having the penalty removed for three of the ten sites we wish to recover, Casino.pt , Casino.gr and CasinoKiwi.co.nz . Learnings from both successes and initial rejections are being applied to the ongoing refinement of the remaining sites and we will resubmit those sites in due course. We will provide a further update on the Casino recovery process with the Financial Results for the Year Ended 31 December 2020, currently expected on 13 April 2021.

The information contained within this announcement (the "Announcement") is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this Announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

For further information, please contact:

 
 XLMedia plc                              ir@xlmedia.com 
  Stuart Simms, Chief Executive Officer 
  Iain Balchin, Chief Financial Officer 
  Kieran McKinney, Investor Relations 
  www.xlmedia.com 
 Vigo Communications                      Tel: 020 7390 0233 
  Jeremy Garcia 
  www.vigocomms.com 
 Cenkos Securities plc (Nomad and Joint   Tel: 020 7397 8900 
  Broker) 
  Giles Balleny / Max Gould 
  www.cenkos.com 
 Berenberg (Joint Broker)                 Tel: 020 3207 7800 
  Chris Bowman / Mark Whitmore / Simon 
  Cardron 
  www.berenberg.com

Notes:

XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance, sports and technology, the Group uses proprietary tools and methodologies to identify and target high value clients for platform operators.

XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. The Company has set out a clear strategic agenda under two fundamental priorities:

   --    A balanced portfolio of online assets

o XLMedia seeks to create a balanced portfolio of websites to cover a range of attractive geographies, both stable and high-growth verticals and with greater exposure to regulated markets. In doing so, the Company will focus particularly on developing our presence in North American sports, primarily through targeted acquisition.

   --    Branded, content-rich, engaging websites

o XLMedia will consolidate its online portfolio, concentrating on a much smaller number of publishing assets, and focusing its resources on optimising this core set of premium sites for its chosen markets. These content-rich, engaging websites, underpinned by intelligent market-leading technology, will seek to build stronger lasting relationships with consumers and enhance monetisation opportunities.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

UPDDGGDBCUDDGBU

(END) Dow Jones Newswires

January 26, 2021 02:00 ET (07:00 GMT)

Xlmedia (LSE:XLM)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024 Click aqui para mais gráficos Xlmedia.
Xlmedia (LSE:XLM)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024 Click aqui para mais gráficos Xlmedia.