In exclusive agreement, XLMedia to create
sports betting content and drive revenue for Advance Local's
cleveland.com
LONDON, May 10, 2022
/PRNewswire/ -- XLMedia (AIM: XLM), a leading global digital
performance publisher, has entered into a media partnership with
Advance Local to be the exclusive provider of sports betting
content for cleveland.com, the premier Ohio news and information
website attracting an average of 9.9 million unique users every
month.
Cleveland.com represents XLMedia's largest media partner to
date, offering key U.S. and regional coverage by capitalizing on
the brand's massive Ohio-based
audience — a state slated to legalize mobile betting in Q4 2022.
The deal provides cleveland.com advanced abilities to capture new
revenue streams and is another proof point showcasing XLMedia's
superior capabilities to monetize highly engaged audiences via
partnerships.
"We are thrilled to partner with Advance Local's cleveland.com
platform," said Cody Darwick,
director of media partnerships, XLMedia. "This deal represents a
major step in our strategic efforts to strike media partnerships
with premium North American publishers looking to capitalize on the
fast-growing online sports betting industry. The timing couldn't be
more perfect ahead of Ohio's anticipated statewide sports betting
launch later this year."
XLMedia has an industry-leading media partnership business
offering significant scale, high quality commercial content and
access to high-value advertiser relationships for leading
publishers across the U.S. and Canada.
"XLMedia's expertise is an ideal fit for our business as Ohio
prepares to embrace the new legalized online sports betting
frontier," said Howard Kamen, vice
president of sports betting and iGaming at Advance Local. "We were
looking for the right partner to bolster cleveland.com's
award-winning sports betting coverage and found exactly that in
XLMedia – a talented team of writers that will bring informative
content to our audience along with a proven ability to create new
revenue streams."
XLMedia will focus on creating highly engaging content related
to sports betting across leagues like NFL, MLB, NBA, NHL, UFC, NCAA
sports and more. The team will also manage commercial deals with
regulated sportsbook operators, and execute proven monetization
strategies built upon years of industry expertise.
About XLMedia:
XLMedia (AIM:XLM) is a global digital performance publisher.
Operating across sports, personal finance, and gaming, the Group
utilizes data science to reach the right audiences with the right
content at the right time — driving action and building valuable
relationships between audiences and partners.
About Advance Local:
Advance Local, one of the largest media groups in the United States, operates the leading news
and information companies in multiple states, reaching more than 55
million people monthly with its quality journalism and community
engagement.
Never resting on our laurels, our company is built upon the
values of Integrity, Customer-First, Inclusiveness, Collaboration,
and Forward-Looking. Always innovating and evolving, our mission is
to strengthen and empower the communities we serve.
Advance Local Media Groups include MLive Media Group, Advance
Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY,
MassLive Media, Oregonian Media Group, Staten Island Media Group,
PA Media Group; Headline Group, Advance 360, a marketing agency
specialized in the education, healthcare, and travel industries;
and ZeroSum, a leader in software, marketing, and data science
focused solely on the auto industry. Visit Advance Local
at www.advancelocal.com.
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SOURCE XLMedia PLC