The global performance publisher reveals a new
corporate brand amidst tremendous growth in North America
LONDON, Sept. 26, 2022 /PRNewswire/ -- XLMedia PLC (AIM:
XLM) the global digital performance publisher, today unveils a
brand refresh to build a new look that matches XLMedia's culture
and expanded presence in North
America. Over the last three years, the company has seen
tremendous growth from its Untied States sports vertical now
accounting for 68% of the Group's revenue.
XLMedia launches this rebrand as the company experiences a
number of exciting changes. In the last year, the company brought
in its new CEO David King, hired new
executives to tackle new verticals, made technological innovations,
and made significant inroads into the North American market. The
company's new branding signals the new culture to match the new
XLMedia and a corporate brand to match the premium media brands the
company publishes.
"This exciting new refresh will emphasize a more modern brand.
Across our portfolio, we prioritize building premium branded assets
defined as audience-first brands that are meaningful, distinct and
prized by the audiences they reach. It's a pillar of our strategy
and we are extending this to the corporate brand," said
Elizabeth Carter, VP of Marketing
and Communications at XLMedia. "We identified key creative
attributes across our expanding sports footprint and wanted an
identity to match. XLMedia is solid, muscular, dynamic, and
vibrant."
"The headline typeface, Big Shoulders, is bold, graphic and
assertive, while Nunito Sans is clean, contemporary and ultimately
functional," said Taylor Quist,
XLMedia's Head of Global Brand Strategy. "When combined, our new
brand typefaces express a combination of style and substance."
XLMedia has acquired several US-based brands including CBWG in
December 2020, Sports Betting Dime in
March 2021, and Saturday Football
Inc. in September 2021. In addition
to successful acquisitions in new regulated markets, the signing of
new media partnership agreements with major US brands including
Cleveland.com helped fuel the company's growth.
"Our reset from the past two years is largely complete and now
is the time to focus on building a new culture to match the new
XLMedia. That means seeing the change as well as living it – both
internally and in the market," said David
King, CEO of XLMedia. "We want to introduce the market to
the new XLMedia and that means investing in our corporate
presence."
The XLMedia brand refresh is now live here:
https://www.xlmedia.com/
About XLMedia:
XLMedia (AIM: XLM) is a leading global digital media
company that creates compelling content for highly engaged
audiences and connects them to relevant advertisers.
The Group manages a portfolio of premium brands with a primary
emphasis on Sports and Gaming in regulated markets. XLMedia brands
are designed to reach passionate people with the right content at
the right time.
View original
content:https://www.prnewswire.co.uk/news-releases/xlmedia-unveils-brand-refresh-301632572.html