XLMedia PLC XLMedia Signs Exclusive Newsweek Partnership Deal (1380I)
01 Dezembro 2022 - 4:00AM
UK Regulatory
TIDMXLM
RNS Number : 1380I
XLMedia PLC
01 December 2022
1 December 2022
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
XLMedia and Newsweek Sign Exclusive Sports Content Partnership
Deal
XLMedia to create sports betting content and drive revenue for
premier national news brand, Newsweek.
LONDON, December 1, 2022 -- XLMedia PLC (AIM: XLM) the global
digital media company that manages a portfolio of premium brands
with an emphasis on sports and gaming in regulated markets,
announces a new partnership with Newsweek to exclusively supply
premium sports betting content for the global news brand, reaching
50M unique readers across the U.S. each month. XLMedia will supply
the exclusive content through its Sports Betting Dime brand.
Newsweek represents XLMedia's largest national media partner to
date, offering substantial audience reach across the US in both
current states with legalised online sports betting and future
states as sports betting continues to legalise across the
country.
XLMedia has an industry-leading media partnership business
offering prominent publishers across the U.S. and Canada access to
high quality commercial content and high-value advertiser
relationships. The partnership is enhanced by Newsweek's strong
readership due to the decades of authority built from its
high-quality news reporting, well-known magazine publication and
daily destination website, newsweek.com.
Within the agreement, XLMedia will focus on creating highly
engaging sports betting content while also managing commercial
deals with regulated sportsbook operators and executing proven
monetisation strategies. The deal provides Newsweek a new
opportunity in content commerce and a new content offering for its
audience. The company expects this deal to make an initial
contribution to revenue in 2023 with the potential to grow over the
medium term.
David King CEO, XLMedia commented:
"We are thrilled to partner with Newsweek, adding another
high-quality publisher to our partnership business, and we look
forward to working with them. This partnership is an important part
of expanding our reach in existing legal sports betting states
while also laying the ground to reach new audiences when new states
legalise online sports betting."
For further information, please contact:
XLMedia plc
David King, Chief Executive Officer ir@xlmedia.com
Caroline Ackroyd, Chief Financial Officer via Vigo Consulting
www.xlmedia.com
Vigo Consulting Tel: 020 7390 0233
Jeremy Garcia / Kendall Hill
www.vigoconsulting.com
Cenkos Securities plc (Nomad and Joint Tel: 020 7397 8900
Broker)
Giles Balleny / Max Gould
www.cenkos.com
Berenberg (Joint Broker) Tel: 020 3207 7800
Mark Whitmore / Richard Andrews / Jack
Botros
www.berenberg.com
About XLMedia:
XLMedia (AIM: XLM) is a leading global digital media company
that creates compelling content for highly engaged audiences and
connects them to relevant advertisers.
The Group manages a portfolio of premium brands with a primary
emphasis on Sports and Gaming in regulated markets. XLMedia brands
are designed to reach passionate people with the right content at
the right time.
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END
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December 01, 2022 02:00 ET (07:00 GMT)
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