Dealix to Power New Car Leads for NADAguides
05 Julho 2011 - 9:00AM
Marketwired
The Dealer Services Group of Automatic Data Processing, Inc.
(NASDAQ: ADP) today announced that its Dealix business unit has
been chosen by NADAguides to be the exclusive provider of the new
car quote and dealer selector platform for its site,
NADAguides.com, effective immediately. NADAguides, which offers
in-depth consumer vehicle data and research tools in addition to
the most market-reflective pricing available on the Internet, has
over 2.2 million unique visitors shopping on its site each month,
according to April 2011 ComScore Media Metrix data.
Car shoppers on NADAguides.com can research and compare
vehicles, read reviews, and get information on vehicle incentives.
Under the new relationship with Dealix, shoppers who are ready to
engage with a dealer will be presented with a "consumer select"
screen that will show them participating dealers and the dealers'
distance from the consumer. Shoppers can then choose which dealers
they wish to correspond with about their purchase. Once a dealer
has been selected, the Dealix platform delivers the request to the
dealer within seconds. This will enable dealers to launch a fast
response to consumers' inquiries and deliver a better overall car
buying experience. NADAguides joins other leading automotive sites
that have chosen Dealix to own their new car quote processes.
Dealix also provides this functionality to Yahoo! Autos, MSN Autos,
and AOL Autos. These sites, along with other distribution partners
in the Dealix network, collectively reach over 30 million car
shoppers per month, according to ComScore Media Metrix.
"We are pleased to be partnering with Dealix," said Lenny Sims,
NADAguides' Vice President of Operations. "Auto shoppers want a
choice of dealers with whom to interact in their markets, and
Dealix can offer them the broadest set of dealer options. We are
excited about the relationship."
"NADAguides is a leader in helping car shoppers make informed
decisions. Coupled with Dealix's advanced technology and strong
relationships with auto dealers, this partnership will create a
great experience for the buyer, while speeding sales for U.S. auto
dealers," states Egon Smola, Vice President of New and Used Car
Leads Businesses at Dealix. "Our research and first-hand experience
show that when you present qualified, local dealers to car buyers,
and facilitate a quick connection between the two, the overall
experience is better for the car buyer and helps the dealer to
match them with their ideal car."
Dealix began powering NADAguides on June 8, 2011.
About Dealix Dealix is the world's leading
provider of quality leads for new and used cars for dealerships,
dealer groups, and automotive manufacturers. Dealix, the only
Internet marketing company that backs its new and used car leads
with a Quality Pledge, powers the online quote platforms for Yahoo!
Autos, AOL Autos and MSN Autos. Through its network of owned and
affiliate sites Dealix connects dealers with millions of car
shoppers each month who prefer independent Internet sites when
shopping. Dealix also operates UsedCars.com, one of the fastest
growing auto shopping sites. Dealix is a business unit of ADP
Dealer Services, a leading provider of integrated computing
solutions to auto, truck, motorcycle, marine, recreational, heavy
equipment and agricultural vehicle dealers throughout the
world.
About NADAguides NADA guides
(www.nadaguides.com) is the largest publisher of vehicle pricing
and information for new and used cars, classic cars, motorcycles,
boats, RVs, and manufactured homes. NADAguides offers in-depth
shopping and research tools in addition to the most
market-reflective pricing available. The company also produces
software, mobile applications, raw data, web services,
web-syndicated products and print guidebooks.
About ADP Automatic Data Processing, Inc.
(NASDAQ: ADP) with nearly $9 billion in revenues and approximately
550,000 clients, is one of the world's largest providers of
business outsourcing solutions. ADP is a leading provider of
integrated computing solutions to auto, truck, motorcycles, marine,
and recreational vehicle dealers throughout the world.
Additionally, leveraging more than 60 years of experience, ADP
offers the widest range of HR, payroll, tax and benefits
administration solutions from a single source. ADP's easy-to-use
solutions for employers provide superior value for companies of all
types and sizes. For more information about ADP, visit adp.com.
Media Contacts Andy Tippet ADP Dealer Services 847.485.4393
Email Contact
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