By Kathleen Madigan 

Private businesses continued to add workers at a healthy clip last month, a positive sign for year-end economic growth, according to an employment survey released Wednesday.

Another estimate saw even stronger hiring with job creation at over 300,000.

Private payrolls in the U.S. increased by 230,000 jobs in October, according to the national employment report compiled by payroll processor Automatic Data Processing Inc. and forecasting firm Moody's Analytics.

Economists surveyed by The Wall Street Journal projected ADP to report an October increase of 220,000 new private-sector jobs. The September increase was revised to 225,000, from 213,000.

October marked the seventh consecutive month in which ADP said private payrolls had grown by 200,000 or more.

Earlier Wednesday, TrimTabs Investment Research said it estimated the U.S. economy added 314,000 new jobs in October. TrimTabs' estimates are based on analysis of daily income tax deposits to the U.S. Treasury.

Both reports are issued ahead of the Bureau of Labor Statistics' employment situation report scheduled for Friday. Economists think the BLS will report October nonfarm payrolls--which include government positions--increased by 233,000 new jobs, just a shade fewer than the 248,000 slots created in September.

The October unemployment rate is expected to hold at 5.9%.

According to ADP, firms employing between one and 49 workers added 102,000 new workers last month. Medium-size businesses with payrolls of 50-499 workers increased payrolls by 122,000 employees. Large firms, businesses with 500 or more employees, hired just 5,000 more workers.

Service-sector payrolls increased by 181,000 workers in October. Manufacturing added 15,000 jobs. Construction payrolls increased by 28,000 slots, a large hiring gain for that sector.

Write to Kathleen Madigan at kathleen.madigan@wsj.com

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