The partnership will immediately bring DT's
SingleTap® capabilities to over 40 million ONE Store enabled
devices in Korea with expansion planned into additional markets in
the near future
AUSTIN, Texas
and SEOUL, South Korea,
Feb. 6,
2024 /PRNewswire/ -- ONE Store, Korea's
second-largest app market outperforming most global competitors,
and Digital Turbine (NASDAQ: APPS), the global leader in growth
solutions for the mobile ecosystem, today announced a strategic
partnership to elevate the mobile experience in the highly sought
after Korean App Market, intending to expand to additional markets
globally. The collaboration brings together the companies' unique
capabilities to revolutionize the user experience and unlock new
growth opportunities for mobile operators and app developers.
Digital Turbine and ONE store announce
strategic partnership bringing together the companies' unique
capabilities
As part of the strategic partnership, Digital
Turbine will invest ten million
dollars in ONE Store, and will embed its
innovative SingleTap® technology across ONE Store's footprint
of 40+ million devices in South
Korea. App Developers distributing their apps through ONE
Store's leading application marketplace will benefit from an
optimized app install journey and best-in-class conversion rates -
while ONE Store users enjoy a seamless app install experience from
any ad placement.
ONE Store's unique position as the world's
leading alternative app store complements Digital Turbine's suite
of app distribution and monetization solutions, creating a holistic
offering for app developers to grow their business beyond the
incumbent app stores. The partnership will launch in South Korea, the 4th largest market globally
in terms of consumer in-app spend, and the companies are jointly
looking to expand their unique combined capabilities to additional
key markets in the near future.
"We're excited to partner with ONE Store,
trailblazers in alternative app markets reaching tens of millions
of users." Said Bill Stone, CEO of
Digital Turbine. "This partnership will bring DT's unique
technology to tens of millions of users and hundreds of app
developers in Korea. We look forward to building on our partnership
with ONE Store in Korea into other parts of the world such as the
EU with the pending implementation of the Digital Markets Act next
month."
"Digital Turbine's investment offers a great
opportunity for ONE Store to work with an outstanding partner in
expanding into global markets," said Peter
Chun, CEO of ONE Store. "We will go beyond being Korea's
leading app market to grow into a global player."
About ONE Store
ONE Store is Korea's
leading app market, offering a diverse range of digital content
including games, apps, and multimedia content. Building on over 10
years of successful app market experience and technology, ONE Store
is now venturing into the global market. The major shareholders of
ONE Store include SK Square, Naver, Microsoft, Krafton, KT, and
LGU+
About Digital Turbine
Digital Turbine
(NASDAQ: APPS) powers superior mobile consumer experiences and
results for the world's leading telcos, advertisers, and
publishers. Its end-to-end platform uniquely simplifies its
partners' ability to supercharge awareness, acquisition, and
monetization — connecting them with more consumers, in more ways,
across more devices. Digital Turbine is headquartered in
North America, with offices around
the world. https://www.digitalturbine.com
Media Contact: Daniel Gal,
daniel.gal@digitalturbine.com
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SOURCE Digital Turbine, Inc.