- Collaboration to Combine App Market Expertise, Global Device
Footprint and Innovative Technology
- Strengthening Partnership Following the Establishment of the
Partnership in February 2024
- ONE Store Continues Strategic Global Expansion with Regional
Customization and Optimal Partnerships
SEOUL,
South Korea, Oct. 30,
2024 /PRNewswire/ -- ONE Store, Korea's leading
app marketplace, announced that it has signed a platform and
service agreement with Digital Turbine, the global leader in growth
solutions for the mobile ecosystem, to expand its app marketplace
services into global markets, empowering app developers to take
control of their application distribution and grow their business
globally beyond the incumbent app stores.
The partnership will leverage ONE Store's expertise in mobile
app distribution and marketplace operations alongside Digital
Turbine's global device footprint and innovative SingleTap
technology to enable frictionless app installs for developers
around the world. Together, the companies plan to launch localized
app marketplaces in key regions, including the U.S. and other
markets.
In February, ONE Store and Digital Turbine partnered to
elevate the mobile experience in the highly sought after Korean App
Market, marking the beginning of the strategic partnership focused
on international expansion. This newly signed agreement expands
that partnership, with ONE Store International, ONE Store's
European subsidiary, acquired by Digital Turbine as part of the
collaboration.
ONE Store is actively pursuing global expansion by tailoring its
services for each market through partnerships with influential
local players. The company's strategy is rooted in the operational
expertise it has developed in its domestic market. In August, ONE
Store demonstrated the potential of third-party app marketplaces by
launching "Enjoystore" in partnership with HAPPYTUK, Taiwan's largest game publishing company.
Peter Chun, CEO of ONE Store,
stated, "We are excited to partner with the global leader Digital
Turbine to provide mobile users in global markets with a better
alternative app marketplace. Through this partnership, we aim to
create a fair and open ecosystem that supports developers' success
and promotes healthy competition."
"The app economy has been subject to high fees, rigid policies,
limited consumer choice, and an overall lack of developer control
over how to grow their business," said Bill
Stone, CEO at Digital Turbine. "This is more than just an
app store expansion—it is an important step towards a fairer, more
open mobile ecosystem where developers have the tools they need to
create a true alternative path for app growth. This acquisition
will allow us to offer a more scalable solution to leverage both
the Digital Markets Act in the EU and our offerings in the U.S. and
Latin American markets."
About ONE Store
ONE Store is Korea's leading app marketplace, offering a diverse
range of digital content including games, apps, and multimedia.
With over 10 years of successful app market experience, ONE Store
is now venturing into the global market. Major shareholders include
SK Square, Naver, Microsoft, Krafton, KT, and LGU+.
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer
experiences and results for the world's leading telcos,
advertisers, and publishers. Its end-to-end platform simplifies
partners' ability to enhance awareness, acquisition, and
monetization — connecting them with more consumers across more
devices. Digital Turbine is headquartered in North America, with offices worldwide. Visit
[www.digitalturbine.com] for more information.
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