The New York Jets announced a partnership with VitaCholine, a
Balchem Human Nutrition and Health brand of the essential nutrient
choline, as Proud Partner of the team. This agreement marks
VitaCholine’s first sponsorship and the first sponsorship in the
Nutritional Ingredient category of a major professional sports
team. The multi-year agreement includes entitlement of the New York
Jets official website NewYorkJets.com, grants territorial rights in
both the United States and United Kingdom, as well as presenting
partner of a Jets road game.
“This exciting new partnership with VitaCholine
is unlike any other brand collaboration that we have ever
conducted,” said Jeff Fernandez, Vice President of Business
Development + Ventures at the New York Jets. “There is a renewed
awareness of nutrition and self-care emerging all around us, and
VitaCholine, along with its parent company Balchem, are committed
to making the world a healthier place. It is rare to have the
opportunity to align with such an innovative company who are also
leaders in corporate responsibility. We believe their message will
resonate with Jets fans and serve to help improve the well-being of
so many in our market.”
This partnership is a first of its kind, not
only for Balchem, but also for the New York Jets. According to the
Nutrition Business Journal, VitaCholine is part of a $61 Billion
retail category,i affirming a renewed commitment to self-care in
the wake of the pandemic. Consumers are increasingly looking for
solutions to support both mental and physical performance.
Nutrients like VitaCholine, supported by science, offer options
that may not be easily attainable through diet alone. The brands
are a great fit, pairing a leading sports franchise that depends on
precision and accuracy with a nutrient that has been clinically
shown to convey accuracy benefits by supporting muscle
control.ii
Raising awareness for the benefits and
accessibility of VitaCholine is an important aspect of the Jets
partnership. To that end, VitaCholine will become the presenting
partner of the Jets official website NewYorkJets.com, receiving
prominent evergreen branding at the top of each page on the site.
VitaCholine will also have significant presence at MetLife Stadium
with impactful exposure on stadium signage.
During one road game per season, VitaCholine
will serve as the presenting partner for the Jets. In this role,
VitaCholine will be prominently featured in all communications and
marketing materials associated with the game.
“This is a pivotal moment for both choline and
particularly VitaCholine, as awareness of the many health benefits
of the essential nutrient continues to expand”, said Dominik
Mattern, Vice President Marketing, Business Development and Science
at Balchem. "Choline's crucial role in pregnancy has been
well-established by experts. Now, with emerging clinical evidence
showcasing its positive effects on adult mental performance and
physical wellness, it's an ideal time to embark on this dynamic
partnership with the New York Jets. Their vibrant energy mirrors
the vitality and dynamism of our brand and the city they
represent."
In addition to being the latest partnership in
the U.S., VitaCholine becomes the Jets seventh partnership in the
United Kingdom. This partnership gives VitaCholine an opportunity
to strengthen its brand presence throughout the region.
The Jets were awarded international marketing
rights to the UK in 2022 as part of the NFL’s International HMA
Initiative. The initiative provided all 32 NFL clubs the right to
pursue and bid on international markets with the goal of globally
expanding the game of American football.
About BalchemBalchem’s vision
is to make the world a healthier place and our nutrients provide
tangible, clinically validated solutions in growing segments like
cognition, performance and lifelong well-being, not only for
athletes, but for everyday consumers across all stages of the
lifespan. They are committed to finding innovative solutions to
some of the most complex problems facing the nutrition, health, and
food markets. Balchem Human Nutrition & Health delivers
customized ingredient systems and key minerals and nutrients for
the food, nutrient, and pharmaceutical markets. Balchem Animal
Nutrition & Health is a global leader in choline production,
nutrient encapsulation, chelated minerals, and functional
ingredients. Balchem Specialty Products provides specialty-packaged
solutions for use in healthcare and other industries, and also
provides chelated minerals to the micronutrient agricultural
market.
About VitaCholineCholine is an
essential nutrient, critical for cognition, performance,
metabolism, and cellular health for all. Our bodies produce limited
amounts of choline, but not enough to meet our needs so we need to
get it through our diet. VitaCholine® is Balchem's clinically
studied, high quality human choline with the highest choline
content and the fastest absorption among competitive forms.
Learn more at vitacholine.com.
About New York Jets
The New York Jets were founded in 1959 as the
New York Titans, an original member of the American Football Leage
(AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore
Colts in 1969. In 1970, the franchise joined the National Football
League in the historic AFL–NFL merger that set the foundation for
today’s league. As part of a commitment to its fan base through
innovation and experiences, the team has created initiatives such
as, its trailblazing Jets Rewards program, a state-of-the-art
mobile app, and 1JD Entertainment, a comprehensive content platform
that gives fans greater access to the team across all digital and
social platforms. The organization takes great pride in a
long-standing, year-round commitment to their community. These
programs are funded by the New York Jets Foundation and look to
positively influence the lives of young men and women in the
tri-state area, particularly in disadvantaged communities. The
organization supports the efforts of the Lupus Research Alliance,
youth football and numerous established charitable organizations
and causes sponsored by the NFL. The New York Jets play in MetLife
Stadium, which opened in 2010, and are headquartered at the
Atlantic Health Jets Training Center in Florham Park, New Jersey.
For more information about the New York Jets visit
newyorkjets.com.
New York Jets Contact: Meghan
Gilmore, New York Jets, mgilmore@jets.nfl.comVitaCholine
Contact: Michael VanderDrift,
michael.vanderdrift@balchem.com
i 2023 Supplement Business Report, Nutrition Business Journal,
Page 2: Supplement industry retail sales by product category, 2022
ii Naber, M., Hommel, B. & Colzato, L. Improved human
visuomotor performance and pupil constriction after choline
supplementation in a placebo-controlled double-blind study. Sci Rep
5, 13188 (2015). https://doi.org/10.1038/srep13188
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