Pageflex to Demonstrate Award-Winning Marketing Solutions at DMA 2011
29 Setembro 2011 - 1:16PM
Business Wire
Pageflex, a division of Bitstream Inc. (NASDAQ: BITS,
www.bitstream.com) and a leading supplier of marketing and printing
automation solutions, announced today that it will demonstrate its
portfolio of brand management, multi-channel, one-to-one, and pURL
software products at the DMA 2011 Annual Conference being held in
Boston October 1 – 6, 2011 at the Boston Convention and Exhibition
Center in Boston. DMA 2011 is the annual conference of the Direct
Marketing Association, the leading global trade association of
businesses and nonprofit organizations using and supporting
multichannel direct marketing tools and techniques.
In DMA booth #533 Pageflex will give demonstrations and share
examples of successful marketing campaigns conducted by Pageflex
customers. Corporations, print service providers, marketing
agencies, and marketing service providers worldwide rely on
Pageflex products to manage their brands and to increase their
profits by offering online document customization and distribution
portals.
Earlier this month Pageflex was highlighted as offering
compelling and survival-critical products when it won three awards
at the Executive Outlook Conference, in association with the Graph
Expo exhibition in Chicago. The company will bring these winning
solutions to DMA:
- Pageflex Storefront won the Must
See ‘em award for its latest version (7.7), which supports the
distribution and selling of pURL and other cross-media campaigns
through an online document portal or web-to-print site. This
version extends the already powerful capabilities of Storefront
beyond print to support user selectable multi-channel
communications, including real time web based analytics.
- Pageflex Studio ID won a
Worth-a-Look award for incorporating the Pageflex patented flex
technology into the 2.0 release of this VDP plug-in to Adobe
InDesign. Studio ID 2.0 drives significant, measurable productivity
savings by eliminating the need to manage dozens or hundreds of VDP
template files.
- Pageflex iWay Sales Manager also
won a Worth-a-Look award. This new module to Pageflex iWay extends
the product to manage offline orders in tandem with online orders
for small to medium commercial printers so that they can reduce job
handling time and overhead costs.
“We offer products that simplify the technical process of
producing marketing campaigns so that marketers can focus their
energy on creating the message, branding, and campaign ROI,”
comments Elly Perets, Pageflex Vice President of Sales and
Marketing. “From the Fortune 1000 enterprise that needs to ensure
that localized marketing materials maintain regulatory compliance
to the printer that needs to be more efficient in managing its
customers’ one-to-one direct mail campaigns to the marketer that
wants to start conducting pURL campaigns, the Pageflex product line
includes a solution that will make them more effective, efficient,
and successful.”
About Pageflex
Pageflex pioneered the concepts of variable data and
web-to-print storefronts, and has expanded to offer software for
multi-channel campaign management, dynamic publishing, and back-end
production automation. Pageflex solutions use the patented Pageflex
variable publishing engine and Adobe® InDesign.® The iWay platform,
acquired in 2010, offers unique strengths in back-end production
workflow. Pageflex iWay enables printers to increase production
efficiency of their print shop while expanding to sell services
over the Internet.
Pageflex enables companies across the globe to communicate their
marketing messages more easily and effectively. The award-winning
Pageflex product line sets the standard for excellence and
innovation in targeted marketing and brand management. Pageflex
offers the ability to personalize any form of communication in
print, e-mail, or on the Web.
Bitstream, Pageflex, and the Pageflex logo are registered
trademarks or service marks, and the Bitstream logo and iWay are
trademarks, of the Company. Other technologies and brand names are
used for information only and remain trademarks or registered
trademarks of their respective companies.
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