La Rubia Blonde Ale Says “Bievenidos Al Nuevo Latin Flavor” to New York and Connecticut
04 Dezembro 2019 - 10:30AM
Business Wire
Fast-growing blonde ale begins expansion into
new Hispanic markets
Craft Brew Alliance, Inc., (“CBA”) (Nasdaq: BREW), a leading
craft brewing company, announced today the launch of La Rubia
Blonde Ale in New York and Connecticut. The expansion builds on
La Rubia’s robust double-digit growth to date and will be focused
on connecting the beer’s easy-drinking style and authentic brand
story rooted in family with Hispanic consumers in key markets.
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La Rubia Blonde Ale Says “Bievenidos Al
Nuevo Latin Flavor” to New York and Connecticut (Graphic: Business
Wire)
Created by father and son duo Luis Brignoni and Luis ‘Pops’
Brignoni, Sr., who are both originally from Puerto Rico, La Rubia
quickly gained popularity as the perfect beer for gatherings with
friends and family. Over the past several years, La Rubia has grown
in popularity across South Florida, where it now ranks in the top
10 of all craft beers. As more and more Latinx fans began
connecting with La Rubia’s distinctive flavor and story, CBA saw an
opportunity to expand its footprint into new neighborhoods in New
York and Connecticut, including Washington Heights, Queens, El
Barrio, Bronx, Hartford and New Haven.
“We see a real opportunity to grow La Rubia Blonde Ale among
U.S. Hispanic adults, who gravitate toward easy-drinking,
light-colored and with sabor! brews that can be enjoyed at any
occasion,” said Marimé Riancho, Senior Brand Director, La Rubia
Blonde Ale. “Given the strong family connection with Luis and Pops,
and the fact that consumers are more likely to drink something
recommended by friends and family members, we are confident that La
Rubia Blonde Ale will quickly become a part of the familia in these
communities.”
Created by Latinos for Latinos, La Rubia, which translates to
“the blonde one,” is a light-colored ale with a refreshing but
distinctive flavor profile. The beer is easy-drinking like a lager
or a pilsner and offers a well-balanced, slightly sweet, crisp
flavor with a mild floral hop aroma.
The La Rubia launch strategy into new markets will include
packaging, point-of-sale collateral, in-store sampling
opportunities, tasting events, out-of-home advertising, media
relations outreach and social media engagement, all rolling out
this fall.
About La Rubia Blonde Ale
La Rubia, which translates as ‘the blonde one,’ is a
light-colored blonde ale with a subtle floral hop aroma and a
crisp, clean finish. At 5% ABV, it’s an easy-drinking and flavorful
beer perfect for sharing with your familia.
Malts: Pale, Pilsner, Crystal 45, White Wheat, and Acidulated
Hops: Nugget, Crystal, and Saaz ABV: 5% IBU: 20
About Craft Brew Alliance
Craft Brew Alliance (CBA) is a leading craft brewing company
that brews, brands, and brings to market world-class American craft
beers and beverages.
Our award-winning portfolio combines the power of Kona Brewing
Company, a fast-growing national craft beer brand distributed in
30+ countries around the world, with strong regional breweries and
lifestyle brands: Appalachian Mountain Brewery, Cisco Brewers,
Omission Brewing Co., Redhook Brewery, Square Mile Cider Co.,
Widmer Brothers Brewing, and Wynwood Brewing Co. We nurture the
growth and development of our brands in today’s increasingly
competitive beer market through CBA’s state-of-the-art brewing and
distribution capability, integrated sales and marketing
infrastructure, and strong focus on partnerships, innovation, and
sustainability.
Formed in 2008, CBA is headquartered in Portland, Oregon and
operates breweries and brewpubs across the U.S. For more
information, please visit www.craftbrew.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191204005215/en/
Jenny McLean, Communications Director
jenny.mclean@craftbrew.com
Craft Brew Alliance (NASDAQ:BREW)
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