KRISPY KREME® Publishes First-Ever ‘Be Sweet’ Responsibility Report
13 Dezembro 2023 - 10:00AM
Business Wire
Data-based report highlights Company’s progress
and goals in driving positive impact
For Krispy Kreme, Inc. (NASDAQ: DNUT), it takes more than iconic
doughnuts to “Be Sweet.” It takes an ongoing commitment to drive
positive impact.
To provide an update on the Company’s commitment, Krispy Kreme
today published its inaugural Be Sweet Responsibility Report, a
detailed, data-driven analysis of the brand’s progress and future
goals tied to three key pillars of responsibility: Loving Our
Krispy Kremers, Loving Our Communities, and Loving Our Planet.
“As we aspire to be the world’s most loved sweet treat brand, we
take seriously our responsibility to drive positive impact, and
none of our accomplishments are possible without our amazing team
members, who are the heartbeat of our company,” said CEO Mike
Tattersfield. “For everyone at Krispy Kreme, being sweet is an
ongoing mission, and we’ll keep striving to make a positive
difference in the long-term.”
Added Krispy Kreme’s Josh Charlesworth, who will transition to
President and CEO on January 1, 2024, “This report reflects our
focus and commitment to driving progress in the areas that matter
most to our team members, consumers, customers, and everyone
engaged with the world’s most loved sweet treat. We are putting a
firm stake in the ground on our commitment to Be Sweet in every
element of our operations, in the communities we serve, and for the
planet.”
Krispy Kreme’s Be Sweet responsibility strategy was developed
after a comprehensive materiality assessment that included input
from more than 60 internal and external stakeholders to identify
the most critical risk areas and opportunities for the brand. This
work resulted in the identification of 27 material topics, from
which ten emerged as top priorities. Ultimately, these priorities
were consolidated into the three key focus areas outlined in the
report:
- In support of Loving Our Krispy Kremers, leadership focused on
increasing diversity and promoting belonging throughout Krispy
Kreme. As a result, the brand saw a strong 73% “belonging” score in
its 2022 Krispy Kremer engagement survey and validated key
strengths regarding acceptance and equal opportunity, among others.
The report also identifies significant diversity among team members
and corporate employees. Krispy Kreme has established a global goal
to achieve gender parity by the end of 2025.
- When it comes to Loving Our Communities, the report highlights
team members’ participation in thousands of Acts of Joy,
volunteering, and participating in local community events across
the globe. Additionally, Krispy Kreme fundraising initiatives
helped community groups raise $40 million globally and supported
more than 83,000 events in the U.S. alone in 2022.
- As part of Krispy Kreme’s ongoing commitment to Loving Our
Planet, the Company began to measure its energy footprint and
carbon emissions in order to chart a path for reducing greenhouse
gas emissions. Additionally, the Company established 2025 goals to
divert 50% of food waste from landfills and to achieve 80%
recyclable or compostable packaging.
For additional information, please review the full Be Sweet
Responsibility Report.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
13,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities, and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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Liv Weller LIV.WELLER@FLEISHMAN.COM
Krispy Kreme (NASDAQ:DNUT)
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