Fifth Third’s Financial Empowerment Mobile Begins New Season of Supporting Communities with SpringFour’s Financial Health Resources and Reimagined Experience
08 Maio 2024 - 9:00AM
Business Wire
Fifth Third’s Financial Empowerment Mobile, commonly known as
the eBus, brings financial access and education directly into
communities, especially underserved areas. For 2024, the eBus has
been reimagined to offer enhanced experiences including immediate
checking account opening, face-to-face consultation pods for
private conversations, computer workstations for guests and broader
services.
“At Fifth Third, we believe that lives are improved when people
have the knowledge and tools to make wise financial decisions. With
the eBus, we deliver financial tools and resources to communities
that may not have easy access to such resources,” said Kala Gibson,
chief corporate responsibility officer. “This is part of our
commitment to build strong communities and our focus to keep
customers at the center of everything we do.”
The increased offerings of the eBus include the services of
SpringFour, a leading social impact financial wellness fintech,
that connects visitors to more than 24,000 free local, statewide
and national financial wellness resources from nonprofit and
government agencies.
Through its digital self-service financial wellness solution,
community members can access support in 14 categories including
food savings, rental resources, childcare, employment services,
small business support and more.
- Visitors enter their zip code and search for assistance in the
specific category where assistance is required.
- SpringFour provides instant, localized results for human and
social services organizations.
- Through the collaboration, the Bank and SpringFour will provide
tablets on the eBus for visitors to access the service or give
instructions for use on personal mobile devices.
The eBus begins its 2024 tour with a 20-day trip through Ohio –
May 3 through May 31. For a complete schedule, click here.
“We love seeing banks step up to provide financial health
assistance and resources to their customers and the broader
communities where they do business. It’s great for communities and
great for business, and we’re excited to work with Fifth Third to
help the people they serve improve their financial health,” said
Rochelle Nawrocki Gorey, SpringFour founder and CEO.
About SpringFour
Founded in 2005, SpringFour is the leading social impact
financial wellness fintech that empowers banks, credit unions,
fintech lenders, employers, mortgage servicers, nonprofits, and
more to connect consumers with vetted, local nonprofit and
government financial health resources. Trusted by Capital One, BMO,
M&T Bank, OppFi, KeyBank, Fifth Third, Avant, Enova, Oportun,
Mission Lane, and more, SpringFour’s product suite includes an
innovative contact center tool, digital self-service products, and
APIs that deliver payment performance, strengthen customer
relationships, while driving ESG and social impact and consumer
financial health and improving bottom lines. SpringFour is an
award-winning fintech, recently chosen for Fast Company’s Brands
that Matter award in 2023 and named a Real Leaders Top Impact
Company in 2024. SpringFour’s CEO and Founder, Rochelle
Nawrocki-Gorey, was named to Inc.’s 2024 250 Female Founders list
and won Finovate’s 2023 Innovator of the Year award. SpringFour is
a Certified B Corporation and WBE. To learn how SpringFour can
benefit your organization, visit www.springfour.com.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on
history. Since 1858, we’ve been helping individuals, families,
businesses and communities grow through smart financial services
that improve lives. Our list of firsts is extensive, and it’s one
that continues to expand as we explore the intersection of
tech-driven innovation, dedicated people and focused community
impact. Fifth Third is one of the few U.S.-based banks to have been
named among Ethisphere’s World’s Most Ethical Companies® for
several years. With a commitment to taking care of our customers,
employees, communities and shareholders, our goal is not only to be
the nation’s highest performing regional bank, but to be the bank
people most value and trust.
Fifth Third Bank, National Association is a federally chartered
institution. Fifth Third Bancorp is the indirect parent company of
Fifth Third Bank and its common stock is traded on the NASDAQ®
Global Select Market under the symbol "FITB." Investor information
and press releases can be viewed at www.53.com. Deposit and credit
products provided by Fifth Third Bank, National Association. Member
FDIC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240508349216/en/
Adrienne Gutbier (Media Relations) adrienne.gutbier@53.com |
513-534-8038 Matt Curoe (Investor Relations) matt.curoe@53.com |
513-534-2345
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