Fluent Launches Post-Transaction Ecommerce Advertising Solution
08 Agosto 2023 - 9:30AM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company, today announced the launch of adflow, a turnkey commerce
media solution delivering an incremental profit stream to ecommerce
partners, and a new opportunity for brands to reach consumers
already in a buyer’s mindset.
The adflow solution provides exclusive advertising inventory on
retailers’ post-transaction page, leveraging the most optimal
purchase moment for customers to engage. Appearing between the
purchase processing and the confirmation page, adflow’s powerful
machine learning leverages the ecommerce partner’s first-party data
to analyze consumer behavior, preferences, and purchase history, in
order to deliver relevant and personalized offers.
Vivid Seats is a leading online ticket marketplace and one of
adflow’s premier partners. “It’s been an absolute pleasure working
with the adflow team,” said Malik Chabou, Senior Partnerships
Manager at Vivid Seats. “Proactive communication, easy
implementation, and the team's continuous performance monitoring
have ensured our account is optimized.”
Working in partnership with ecommerce businesses, Fluent has
built an advertising network, fueled by AI, to place trusted,
relevant, and brand-safe products and offers in front of
high-intent shoppers immediately after they make a purchase. Adflow
also presents ecommerce partners with a new opportunity to maximize
customer value within their digital footprints.
“New capabilities in adflow empower ecommerce businesses to
present complementary offers to consumers at the time and place
when they are most likely to buy,” said Tim Lukens, President of
adflow. “This allows them to make the most of new up-selling and
cross-selling opportunities to achieve greater sales from the same
customer at a lower incremental cost.”
With adflow, brands can leverage privacy-safe customer data to
mine new sales opportunities. Advertisers can target incremental
audiences using machine learning fueled by privacy-safe,
first-party data.
“At a time when competition for the attention of online shoppers
is at its highest, adflow delivers new and improved targeting
capabilities that the industry truly needs,” commented Brian Hogan,
EVP and GM of Data Solutions at Fluent. “With our broad selection
of publisher partners, as well as the audiences, targeting, and
accurate attribution brands are looking for, adflow represents a
powerful solution for results-driven advertisers.”
Adflow gives brands deep measurement capabilities and
performance-based pricing. New features in adflow help advertisers
intelligently evaluate their ROI, while flexible pricing ensures
that they are achieving the best value for their marketing
investment.
To learn more about adflow, please see: https://adflow.ai/
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company that specializes in customer acquisition through its owned
and operated digital media portfolio. Leveraging cutting-edge data
science and a privacy-forward approach, Fluent enables advertisers
to reach hundreds of millions of engaged, high-intent customers
through exclusive inventory. With its proprietary optimization
technology, Fluent solutions are designed to drive business growth
and strong customer loyalty. Established in 2010 and headquartered
in New York City, Fluent's team of experts have invested billions
of dollars in media across its digital media portfolio to build a
global audience. For more information, please visit
www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as “expects,” “plans,” “projects,” “will,” “may,”
“anticipate,” “believes,” “should,” “intends,” “estimates,” and
other words of similar meaning. Such forward-looking statements are
subject to risks and uncertainties that are often difficult to
predict, are beyond our control and which may cause results to
differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are
based on our expectations as of the date of this press release and
speak only as of the date of this press release. Readers are also
advised to consider the factors under the heading “Forward-Looking
Statements” and “Risk Factors” in the Company’s Annual Report on
Form 10-K, as may be supplemented or amended by the Company’s
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
Contact Information:Fluent, Inc.Media
Relationsmarketing@fluentco.com
Fluent (NASDAQ:FLNT)
Gráfico Histórico do Ativo
De Mai 2024 até Jun 2024
Fluent (NASDAQ:FLNT)
Gráfico Histórico do Ativo
De Jun 2023 até Jun 2024