The World's Top Freeride Skiers and
Snowboarders to Wear GoPro Cameras in Competition to Deliver
Thrilling Live POV and Action Content
SAN
MATEO, Calif., Jan. 22,
2024 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO)
today announced its continued partnership for the 2024 season with
the Freeride World Tour by Peak Performance, the ultimate ski and
snowboard freeriding competition. Known for showcasing some of the
world's most thrilling freeride content, the 2023 Freeride World
Tour generated more than 300M video
views across all Freeride World Tour channels. GoPro has been the
Freeride World Tour's exclusive camera partner for 10 years.
"GoPro brings Freeride World Tour viewers closer to the action
through immersive skier and rider POV and unique perspectives from
every tour event," said Nicolas
Hale-Woods, Freeride World Tour's founder. "We're excited to
continue our partnership with GoPro for the 11th consecutive
year."
The Freeride World Tour runs from January
31 – March 31, 2024, with five
events scheduled across Europe and
North America. Fans will have
opportunities to interact with GoPro and connect with product
experts on-site at most of the events. Throughout the series, GoPro
content will be broadcast live on the Freeride World Tour's social
media channels, featured on the GoPro Snow YouTube channel and
shared on select third-party platforms.
"Skiing and snowboarding are at the core of GoPro's brand and
product DNA and we're beyond stoked to continue our partnership
with The Freeride World Tour," said Nicholas Woodman, GoPro's founder and CEO. "The
Freeride World Tour athletes push themselves and our products to
the limits — and together we're able to show fans the world's
gnarliest, most committed skiing and snowboarding from the
athletes' perspective. We can't wait for this year's tour — this is
what GoPros are made for."
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and
exciting ways.
GoPro has been recognized as an employer of choice by both
Outside Magazine and US News & World
Report for being among the best places to work. Open roles
can be found on our careers page. For more information, visit
GoPro.com.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current. GoPro customers can submit
their photos and videos to GoPro Awards for an opportunity to be
featured on GoPro's social channels and receive gear and cash
awards. Members of the press can access official logos and imagery
on our press portal.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
About the Freeride World Tour
FWT Management SA is based in Lausanne, Switzerland and has been organizing premier
sports events globally in mountain resorts since 1996. The company
founded the Xtreme Verbier, an iconic event in freeride skiing and
snowboarding, and in 2008 it turned this single competition into a
prestigious series of worldwide events called the Freeride World
Tour (FWT). The company has since grown to include multiple
competition series that fall under the FWT brand – including FWT
Challenger, FWT Qualifier and FWT Junior – with events across all
formats taking place in Europe,
North America, South America and Oceania.
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SOURCE GoPro, Inc.