Featuring New Culinary Powerhouses: Award-Winning Chef
Joseph Johnson and Baked By
Melissa's Melissa Ben-Ishay
NEW
YORK, Sept. 19, 2023 /PRNewswire/ -- OXO, an
award-winning consumer brand from the Home & Outdoor segment of
Helen of Troy Limited (NASDAQ: HELE), is delighted to announce the
eagerly awaited return of its highly acclaimed Chefs in Residence
program. Now entering its third year, the Chefs in Residence
program continues to captivate audiences by offering an exclusive
glimpse into the lives of esteemed chefs as they showcase their
culinary mastery using their favorite state-of-the-art OXO tools.
This year, OXO is proud to introduce Baked by Melissa's co-founder
& CEO, Melissa Ben-Ishay, and
the celebrated James Beard Award
Winning Chef JJ Johnson as the latest additions to this exceptional
culinary series.
Building upon the success of previous years, OXO Chefs in
Residence is a collaborative series featuring inspiring creators
with one common goal: bring a "better" experience to your kitchen.
These in-house epicurean experts invite us into their everyday
lives and share pro tips along the way. For the inaugural year of
its Chef in Residence program, OXO partnered with chef
personalities Eden Grinshpan,
Rick Martinez, and Kwame Onwuachi, sharing delicious recipes and
how they use OXO's tools to create them. As the series continued
into its second year, OXO announced the newest class with
James Beard Award Winning Chefs
Gregory Gourdet, Joanne Chang, and
Tim Hollingsworth, who shared an up
close and personal look into their daily routines, how they run
their kitchens and restaurants, celebrate holidays, and do what
they do best: cook delicious food.
OXO Chefs in Residence possess deep expertise, from farmer's
markets to flambés. The program is an invigorating way for culinary
artists to bring in fresh perspectives, offer unique dining
experiences to their patrons, and have a platform to showcase their
skills. In the third year of Chefs In Residence, our new culinary
masters will showcase cooking talents and educate consumers through
an upcoming content series that will elevate their cooking and
baking game like never before. Whether a seasoned chef or a home
cook who is passionate about creating delicious dishes, this series
has something for everyone. In the first part of the series, our
Chefs in Residence will dive deep into pantry and refrigerator
organization. A well-organized pantry is the secret weapon of every
successful chef, and these experts will share ingenious ways to
arrange ingredients for easy access, reduce food waste, and store
ingredients to extend shelf life. The second installment will focus
on creating unforgettable holiday feasts as the holiday season
approaches. From Thanksgiving to New Year's and everything in
between, learn how to craft stunning main dishes that will leave
guests in awe and explore unique holiday recipes from different
cultures, adding a global flair to your celebrations.
The duo of chefs will be featured in OXO's Master It
series, where everyone can learn how to use award-winning tools to
create classic staples and award-winning dishes by you got it,
award-winning chefs. Each video is paired with a short anecdote or
story about the chef to make the videos relatable and watchable. We
follow each chef as they bestow their wisdom to make four seemingly
dishes easy enough for everyone at home. The goal isn't to make the
viewer a better chef but rather to make them more comfortable in
the kitchen.
Meet OXO's New Chefs in Residence
Chef JJ Johnson:
Cultural tastemaker, family man and renowned American chef, JJ
Johnson is most recognized for his innovative approach to African
Caribbean cuisine. His work has earned him numerous accolades,
including the James Beard Foundation Book Award and a two-time spot
on the Nation's Restaurant News Power List. He has been featured on
a variety of TV shows including Food Network's Chopped, Netflix's
Street Food and Selena + Chef on HBO Max and hosts his own show,
'Just Eats with Chef JJ' airing for its fifth season on TV One's
network Cleo TV this fall. Chef JJ's highly anticipated cookbook,
The Simple Art of Rice: Recipes from Around the World for the Heart
of Your Table, will be released in September
2023. At FIELDTRIP, JJ's rapidly growing multi-unit fast
casual rice bowl concept, he champions sustainability, working with
local rice farmers and producers to source the freshest
ingredients. With three locations throughout New York City, he is a community advocate for
food justice and equity, raising awareness within the industry. JJ
also has a restaurant concept, E&J slated to launch in August
with Mark Lowry and the team at
Wonder Foods.
Melissa Ben-Ishay:
Melissa Ben-Ishay is the CEO and
co-founder of Baked by Melissa, the New
York-based dessert brand famous for its handcrafted
bite-size cupcakes and treats. Since it was founded in 2008, the
company has opened 14 retail locations in the NYC metropolitan area
and beyond and ships its premier gifts nationwide. As a
self-proclaimed "dessert person," Melissa believes that you can
enjoy dessert daily if you get nourishment from mealtime. She
shares this philosophy on TikTok, where she has been recognized as
one of the most influential recipe creators by Business Insider,
Mashed, Yahoo, and more. In 2022, her viral Green Goddess Salad was
among the most searched recipes on Google Trends. Melissa has been
featured in the New York Times, Wall
Street Journal, People magazine, the TODAY Show, GMA, Rachael Ray Show, and more. Recent accolades
include Inc. Female Founders 100 List, Create & Cultivate's Top
100, and AdWeek's Women Trailblazers.
"At OXO, we believe that cooking is an art form meant to be
shared and savored. With the introduction of Melissa Ben-Ishay and Chef JJ to our Chefs in
Residence family, we're embarking on a new chapter of culinary
exploration," says Nicole Rivera,
Vice President of Marketing at OXO. "Their stories, expertise, and
creative flair, combined with the precision of OXO tools, will
undoubtedly spark a renewed passion for cooking in kitchens
worldwide."
The OXO Chefs in Residence program will unveil a culinary
experience that will celebrate creativity, innovation, and the art
of cooking, featuring captivating content, including
behind-the-scenes looks into Melissa and Chef JJ's routines. The
engaging videos and social content will give perspective on the
world of culinary arts, leaving viewers eager to try creating
culinary delights with OXO's support.
For exciting updates and cooking inspirations follow the OXO
Chefs in Residence on the official OXO
website (www.oxo.com/chefs-in-residence), YouTube
(www.youtube.com/oxo), and Instagram channel
(www.instagram.com/oxo).
About OXO
For over 30 years, OXO has been globally recognized for its
groundbreaking, award-winning universal product design. Starting
with the iconic OXO Good Grips Swivel Peeler in 1990, OXO has
paired innovation and purpose to create tools and gadgets that make
everyday living better, every day. Today, OXO makes products
spanning several home categories: cooking, baking, cleaning,
storage and organization, coffee, and baby essentials (TOT). The
brand has won over 100 design awards worldwide; its products reside
in the Museum of Modern Art collection and the Smithsonian Cooper
Hewitt National Design Museum. OXO consistently challenges
convention, solving problems and anticipating needs with
thoughtful, modern design solutions. OXO is a proud member of 1%
for the Planet, committing 1% of annual sales to support
environmental nonprofits. Learn more about how OXO is making the
every day better at www.oxo.com.
About Helen of Troy Limited
Helen of Troy Limited
(NASDAQ: HELE) is a leading global consumer products company
offering creative products and solutions for its customers through
a diversified portfolio of well-recognized and widely trusted
brands, including OXO, Hydro Flask, Osprey, Vicks, Braun,
Honeywell, PUR, Hot Tools and Drybar. The Company sometimes refers
to these brands as its Leadership Brands. All trademarks herein
belong to Helen of Troy Limited (or its subsidiaries) and/or are
used under license from their respective licensors.
Media Contact:
Alexandra Cano Soto
Senior PR Manager
acano@helenoftroy.com
Sylvia Lopez Morales
PR Associate
slopez@helenoftroy.com
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SOURCE OXO INTERNATIONAL